{"id":23832,"date":"2018-01-14T00:44:07","date_gmt":"2018-01-13T21:44:07","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=23832"},"modified":"2018-01-14T00:44:07","modified_gmt":"2018-01-13T21:44:07","slug":"liptondan-alisilmisin-disinda-bir-reklam-kampanyasi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/liptondan-alisilmisin-disinda-bir-reklam-kampanyasi\/","title":{"rendered":"Lipton’dan al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir reklam kampanyas\u0131"},"content":{"rendered":"
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Lipton\u2019un #Konu\u015fal\u0131mArt\u0131k kampanyas\u0131, izleyicilerde yay\u0131n\u0131n dondu\u011fu izlenimini yaratt\u0131 ve onlar\u0131 birbirleriyle konu\u015fmalar\u0131 i\u00e7in y\u00f6nlendirdi.<\/strong><\/p>\n

Lipton<\/a>\u2019un sosyal medyada\u00a0#Konu\u015fal\u0131mArt\u0131k<\/a>\u00a0hashtag\u2019iyle desteklenen kampanyas\u0131, 7 Ocak Pazar ak\u015fam\u0131 yay\u0131nland\u0131.<\/p>\n

50. saniyeden sonra, ekran\u0131n ocaktaki bir \u00e7aydanl\u0131\u011fa sabitlendi\u011fi reklam filmi, tam 5 dakika s\u00fcrd\u00fc. Reklam\u0131 seyredenler, yay\u0131nda bir s\u0131k\u0131nt\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrken, baz\u0131lar\u0131 reklam\u0131 sessize alarak o an evde bulunan ki\u015filerle k\u0131sa s\u00fcreli bir sohbete vakit ay\u0131rabildi.<\/p>\n

Ayn\u0131 anda t\u00fcm kanallar\u0131n reklam ku\u015faklar\u0131n\u0131 sat\u0131n alarak insanlar\u0131 birebir ileti\u015fim kurmaya te\u015fvik eden Lipton, T\u00fcrk reklamc\u0131l\u0131k tarihinde bir ilke imza att\u0131. Reklam hakk\u0131nda, sosyal medyada bir\u00e7ok yorum yap\u0131ld\u0131.<\/p>\n

Konu\u015facak g\u00fczel \u015feylerin oldu\u011funu hat\u0131rlatan reklam filmi, insanlar\u0131n ak\u0131ll\u0131 telefonlardan ve televizyon ekran\u0131ndan uzakla\u015farak, y\u00fcz y\u00fcze yapt\u0131klar\u0131 sohbetler i\u00e7in vakit ay\u0131rmas\u0131n\u0131, birbirlerine hal hat\u0131r sormas\u0131n\u0131, i\u015f hakk\u0131nda konu\u015fmas\u0131 gerekti\u011fini vurguluyor.<\/p>\n

\u201cKonu\u015faca\u011f\u0131m\u0131z \u00e7ok konu var\u2026 Hadi \u00e7aylar haz\u0131rsa #Konu\u015fal\u0131mArt\u0131k\u201d isimli kampanya,\u00a0Medina Turgul DDB<\/a>\u00a0i\u015f birli\u011fiyle haz\u0131rland\u0131. Reklam\u0131n 1 dakikal\u0131k versiyonunu a\u015fa\u011f\u0131da izleyebilir, 5 dakikal\u0131k uzun versiyonuna ise\u00a0bu linkten<\/a>\u00a0ula\u015fabilirsiniz.<\/p>\n

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