{"id":23904,"date":"2018-01-28T22:18:45","date_gmt":"2018-01-28T19:18:45","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=23904"},"modified":"2018-01-29T00:37:35","modified_gmt":"2018-01-28T21:37:35","slug":"amazonun-kasasiz-ve-kasiyersiz-supermarketi-amazon-go","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/amazonun-kasasiz-ve-kasiyersiz-supermarketi-amazon-go\/","title":{"rendered":"Amazon&#8217;un kasas\u0131z ve kasiyersiz s\u00fcpermarketi: Amazon Go"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" class=\"entry-thumb\" title=\"\" src=\"http:\/\/www.marketingturkiye.com.tr\/wp-content\/uploads\/2018\/01\/3500.jpg\" alt=\"\" width=\"700\" height=\"350\" \/><\/div>\n<p><strong>Amazon fiziksel perakendecilik i\u015finde \u00e7\u0131\u011f\u0131r a\u00e7an bir uygulamaya ge\u00e7ti. Kasa ve kasiyerin olmad\u0131\u011f\u0131, ma\u011fazadaki kamera ve raflardaki sens\u00f6rlerin m\u00fc\u015fterileri takip etti\u011fi ve t\u00fcm faturaland\u0131rman\u0131n uygulama \u00fczerinden yap\u0131ld\u0131\u011f\u0131 ilk ma\u011faza a\u00e7\u0131ld\u0131.<\/strong><\/p>\n<p>D\u00fcnyan\u0131n en b\u00fcy\u00fck online perakendecisi Amazon, ge\u00e7en yaz 13 milyar dolara Whole Foods\u2019u ald\u0131ktan sonra Seattle\u2019da kasa ve kasiyeri olmayan, hatta barkod okuyuculu self servis \u00e7\u0131k\u0131\u015f\u0131 da bulunmayan d\u00fcnyan\u0131n ilk s\u00fcpermarketini a\u00e7t\u0131.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"http:\/\/www.youtube.com\/embed\/NrmMk1Myrxc?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"100%\" height=\"390\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/span><\/p>\n<p>Amazon Go b\u00fcnyesinde bir y\u0131ld\u0131r personel taraf\u0131ndan test edilen sistem bug\u00fcn herkese a\u00e7\u0131k hale geliyor.<\/p>\n<p>\u0130nsans\u0131z sistem tavana monte edilen kameralarla her bir m\u00fc\u015fteriyi takip ediyor. M\u00fc\u015fteriler ma\u011fazaya girmeden \u00f6nce ak\u0131ll\u0131 telefonundaki uygulamay\u0131 giri\u015fteki sisteme okuttuktan sonra raflardaki sens\u00f6rler m\u00fc\u015fterinin se\u00e7ti\u011fi \u00fcr\u00fcnleri belirliyor ve listeye ekliyor. \u00dcr\u00fcn\u00fc yerine geri koydu\u011funda ise s\u00f6z konusu \u00fcr\u00fcn al\u0131\u015fveri\u015f sepetinden siliniyor.<\/p>\n<p>Al\u0131\u015fveri\u015fini tamamlayanlar kasadaki fatura, fi\u015f s\u00fcreci es ge\u00e7erek ma\u011fazadan ayr\u0131ld\u0131ktan sonra sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnler kredi kartlar\u0131na faturaland\u0131r\u0131l\u0131yor.<\/p>\n<p>\u00d6te yandan, bir s\u00fcredir test edilen sistemde benzer v\u00fccut oran ve tiplerine sahip olan m\u00fc\u015fterilerin ayr\u0131\u015ft\u0131r\u0131lmas\u0131nda s\u0131k\u0131nt\u0131lar oldu\u011fu belirtilmi\u015fti. Keza ba\u015fta \u00e7ocuklar olmak \u00fczere s\u00fcpermarketteki m\u00fc\u015fterilerin raflardan ald\u0131klar\u0131 \u00fcr\u00fcnleri yanl\u0131\u015f b\u00f6l\u00fcme koymas\u0131n\u0131n da soruna neden oldu\u011fu biliniyordu.<\/p>\n<h2 style=\"text-align: center;\"><strong>\u201cB\u00f6yle bir teknoloji ilk kez kullan\u0131l\u0131yor\u201d<\/strong><\/h2>\n<p>Amazon Go\u2019nun \u00fcst d\u00fczey y\u00f6neticisi Gianna Puerini, kasa ve kasiyersiz ma\u011fazan\u0131n test s\u00fcrecinde iyi sonu\u00e7lar verdi\u011fini ve b\u00f6yle bir teknolojinin ilk defa kullan\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Puerini, bunun en geli\u015fkin bilgisayar vizyonu ve makine \u00f6\u011frenimlerinden biri oldu\u011funu kaydetti.<\/p>\n<p>Amerikal\u0131 \u015firket, Whole Foods\u2019tan ayr\u0131 olarak daha fazla Go ma\u011fazas\u0131 a\u00e7\u0131p a\u00e7mayaca\u011f\u0131n\u0131 ya da teknolojinin Whole Foods zincirlerinde kullan\u0131l\u0131p kullan\u0131lmayaca\u011f\u0131n\u0131 ise a\u00e7\u0131klamad\u0131.<\/p>\n<p>S\u00fcpermarketteki kuyruklar\u0131 yok etmeyi planlayan sistem sayesinde Amazon\u2019un daha da de\u011fer kazanmas\u0131 bekliyor. Amazon hisseleri ge\u00e7en y\u0131ldan bu yana y\u00fczde 74 de\u011fer kazanarak 750 dolardan 1295 dolara \u00e7\u0131kt\u0131. \u015eirketin piyasa de\u011feri ise 623 milyar dolar.<\/p>\n<p>Kaynak: haberturk.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7ti\u011fimiz haftalarda bahsetti\u011fimiz kasiyersiz market teknolojisi art\u0131k ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fc. M\u00fc\u015fterilerin raflardan ald\u0131klar\u0131 \u00fcr\u00fcn\u00fc takip ederek faturaland\u0131ran Amazon Go, gelece\u011fin kasas\u0131z ve kasiyersiz s\u00fcpermarketlerin ilk \u00f6rne\u011fi olarak kar\u015f\u0131m\u0131zda. <\/p>\n","protected":false},"author":13,"featured_media":23905,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[155,260,258,257,259,256],"class_list":["post-23904","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-amazon","tag-amazon-go","tag-kasasiz","tag-kasiyersiz","tag-market","tag-supermarket"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/23904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/23904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/23905"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=23904"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=23904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}