{"id":24162,"date":"2018-03-04T23:08:19","date_gmt":"2018-03-04T20:08:19","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=24162"},"modified":"2018-03-04T23:08:19","modified_gmt":"2018-03-04T20:08:19","slug":"lacoste-dunyaca-unlu-timsah-logosunu-iyi-bir-amac-ugruna-degistiriyor","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/lacoste-dunyaca-unlu-timsah-logosunu-iyi-bir-amac-ugruna-degistiriyor\/","title":{"rendered":"Lacoste, d\u00fcnyaca \u00fcnl\u00fc timsah logosunu iyi bir ama\u00e7 u\u011fruna de\u011fi\u015ftiriyor"},"content":{"rendered":"<p style=\"text-align: center;\">D\u00fcnyan\u0131n en ikonik logolar\u0131ndan birine sahip olan Lacoste, 85 y\u0131ll\u0131k \u00fcnl\u00fc timsah logosunu de\u011fi\u015ftirmeye haz\u0131rlan\u0131yor.<\/p>\n<p style=\"text-align: center;\">Marka tarihinde ilk defa BETC adl\u0131 ajans\u0131n \u00e7al\u0131\u015fmalar\u0131yla \u00fcnl\u00fc logo de\u011fi\u015fecek. Ancak Lacoste hayranlar\u0131n\u0131n korkmas\u0131 i\u00e7in bir neden yok. Zira bu de\u011fi\u015fim kal\u0131c\u0131 de\u011fil, bir sosyal sorumluluk kampanyas\u0131 amac\u0131yla haz\u0131rland\u0131.<\/p>\n<p style=\"text-align: center;\">Lacoste, olduk\u00e7a s\u0131n\u0131rl\u0131 say\u0131da sat\u0131\u015fa sunulacak polo ti\u015f\u00f6rtlerinde\u00a0 soyu t\u00fckenmekte olan on hayvan\u0131n logosunu kullanacak. Lacoste ve International Union for Conservation of Nature (IUCN) i\u015f birli\u011fiyle haz\u0131rlanan kampanyan\u0131n amac\u0131 d\u00fcnyada soyu en \u00e7ok tehlikede olan hayvanlar\u0131n korunmas\u0131na yard\u0131mc\u0131 olmak.<\/p>\n<p style=\"text-align: center;\">Lacoste ve Frans\u0131z reklam ajans\u0131 BETC, hayvan haklar\u0131 derne\u011fiyle beraber \u00e7al\u0131\u015farak on tehlike alt\u0131nda t\u00fcr belirledi ve bu t\u00fcrler Lacoste\u2019un ikonik polo ti\u015f\u00f6rtlerine logo olarak girdi.<\/p>\n<p style=\"text-align: center;\">Tehlike alt\u0131ndaki her t\u00fcr i\u00e7in \u00fcretilen ti\u015f\u00f6rt say\u0131s\u0131 ayn\u0131 zamanda bu t\u00fcrlerin do\u011fal hayatta kalan bireylerini simgeliyor. Yani do\u011fada sadece 30 tane kalan K\u00f6rfez muturu i\u00e7in 30 K\u00f6rfez mutur logolu ti\u015f\u00f6rt \u00fcretildi.<\/p>\n<p style=\"text-align: center;\">Toplamda bin 775 tane \u00fcretilen polo ti\u015f\u00f6rtler bu haftaki Paris Moda Haftas\u0131\u2019nda sergileniyor. Ti\u015f\u00f6rtler ayr\u0131ca Lacoste\u2019un web sitesinde de sat\u0131\u015fa sunuldu.<\/p>\n<div style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iLbW68bDV4g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste, bir sosyal sorumluluk kampanyas\u0131 amac\u0131yla soyu t\u00fckenmekte olan on hayvan\u0131n logosunu 85 y\u0131ld\u0131r kulland\u0131\u011f\u0131 timsah logosuyla de\u011fi\u015ftiriyor.<\/p>\n","protected":false},"author":13,"featured_media":24163,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[324,321],"class_list":["post-24162","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-lacoste","tag-logo"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/24163"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=24162"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=24162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}