{"id":24268,"date":"2018-03-25T16:37:49","date_gmt":"2018-03-25T13:37:49","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=24268"},"modified":"2018-03-25T16:37:49","modified_gmt":"2018-03-25T13:37:49","slug":"netflixten-kendine-ozgu-yeni-font-netflix-sans","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/netflixten-kendine-ozgu-yeni-font-netflix-sans\/","title":{"rendered":"Netflix\u2019ten kendine \u00f6zg\u00fc yeni font: Netflix Sans"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/bigumigu.com\/etiket\/netflix\/\" target=\"_blank\" rel=\"noopener\">Netflix<\/a>\u00a0sadece orijinal i\u00e7erikler \u00fcreten bir kurum de\u011fil. Kullan\u0131c\u0131 aray\u00fcz\u00fc ve kullan\u0131c\u0131 deneyimini \u00f6nemseyen de bir yer. Kullan\u0131c\u0131 al\u0131\u015fkanlar\u0131n\u0131 \u00f6l\u00e7\u00fcyor ve adapte olabiliyor, hatta thumbnail g\u00f6rselleri ki\u015fisel zevklere g\u00f6re\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/netflix-ten-aliskanliklarla-sekillenen-kisiye-ozel-gorsel-dunya\/\" target=\"_blank\" rel=\"noopener\">de\u011fi\u015febiliyor<\/a>. Hayat\u0131m\u0131za \u201cNetflix and chill\u201d s\u00f6ylemini getirdiler. Bu s\u00f6ylem ayn\u0131 zamanda Netflix\u2019in ba\u015far\u0131s\u0131n\u0131 da \u00f6zetliyor \u00e7\u00fcnk\u00fc Netflix\u00a0190\u2019dan fazla \u00fclkede 109 milyonun \u00fczerinde \u00fcyeye sahip. Netflix y\u0131lllar i\u00e7erisinde logosunu evirdi, kullan\u0131c\u0131 aray\u00fcz\u00fcn\u00fc \u00e7evirdi derken \u015fimdi de\u00a0<a href=\"http:\/\/www.noahnathan.com\/\" target=\"_blank\" rel=\"noopener\">Noah Nathan<\/a>ve\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/tanya-kumar-14739719\" target=\"_blank\" rel=\"noopener\">Tanya Kuma<\/a>r\u2019\u0131n y\u00f6netti\u011fi marka tasar\u0131m ekibi yeni sans-serif \u201cNetflix Sans\u201d font ailesini tasarlad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/03\/netflix-sans-marka-kimlik-kurumsal-font-tasar%C4%B1m%C4%B1-abd-bigumigu-11.png\" \/><\/p>\n<p style=\"text-align: center;\">Font lisanslama Amerika\u2019da markalara pahal\u0131ya patlayabiliyor. Bu y\u00fczden\u00a0<a href=\"https:\/\/boingboing.net\/2015\/06\/12\/apple-introduces-new-font.html\" target=\"_blank\" rel=\"noopener\">Apple<\/a>,\u00a0<a href=\"https:\/\/www.themobileupdates.com\/samsung\/samsung-introduces-samsungone-fonts\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a>,\u00a0<a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>,\u00a0<a href=\"https:\/\/docs.microsoft.com\/en-us\/typography\/\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>\u00a0gibi markalar kendi yaz\u0131 tiplerini tasarl\u0131yorlar ve marka kimliklerini de sa\u011flamla\u015ft\u0131rm\u0131\u015f oluyorlar. Bu sefer sadece kendi i\u00e7 marka tak\u0131mlar\u0131yla \u00e7al\u0131\u015fmad\u0131lar, yaz\u0131 karakterlerinin tasar\u0131m s\u00fcrecine\u00a0<a href=\"https:\/\/www.daltonmaag.com\/\" target=\"_blank\" rel=\"noopener\">Dalton Maag<\/a>\u00a0de dahil oldu.<\/p>\n<h2 style=\"text-align: center;\">G\u00f6z Yormayan Sans Serif<\/h2>\n<p style=\"text-align: center;\">Yeni sans-serif, e\u011flence end\u00fcstrisinde her yerde g\u00f6rebilece\u011finiz yaz\u0131 karakteri olan\u00a0<a href=\"https:\/\/www.typography.com\/fonts\/gotham\/overview\/\" target=\"_blank\" rel=\"noopener\">Gotham<\/a>\u2018\u0131n yerini ald\u0131. Netflix\u2019in tasar\u0131mc\u0131lar\u0131, markan\u0131n kendi ad\u0131n\u0131 verebilece\u011fi bir yaz\u0131 karakterine sahip olmas\u0131n\u0131n ona her y\u0131l milyonlarca dolar tasarruf edece\u011fini s\u00f6yl\u00fcyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/03\/netflix-sans-marka-kimlik-kurumsal-font-tasar%C4%B1m%C4%B1-abd-bigumigu-1.jpg\" width=\"589\" height=\"332\" \/><\/p>\n<p style=\"text-align: center;\">Temiz, okunakl\u0131 ve n\u00f6tr olan yaz\u0131 tipi kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fe, kullan\u0131lan cihazdan ba\u011f\u0131ms\u0131z olarak odaklanmas\u0131n\u0131 hedefliyor. Font ailesi dikkat da\u011f\u0131tmamak ad\u0131na minimal bir esteti\u011fe sahip. Harf bi\u00e7imleri ekran esteti\u011fini ve yararc\u0131 fonksiyonlar\u0131 ta\u015f\u0131yor. \u00dcst a\u00e7\u0131larda sinematik tasar\u0131m\u0131n izlerini, alt a\u00e7\u0131larda da daha kompakt ve geometrik izleri ta\u015f\u0131yor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/03\/netflix-sans-marka-kimlik-kurumsal-font-tasar%C4%B1m%C4%B1-abd-bigumigu-12.png\" \/><\/p>\n<p style=\"text-align: center;\">Mesela t harfinin tepesindeki kemerli kesim, markan\u0131n sembol ve sembol\u00fcne \u00e7ok benzeyen sinematik e\u011friyi g\u00f6rebilirsiniz.\u00a0Tasar\u0131m ekibi logoyu olu\u015ftururken de\u00a0 50\u2019li ve 60\u2019l\u0131 y\u0131llarda geni\u015f ekranl\u0131 film \u00e7ekimlerinde kullan\u0131lan anamorfik lensli\u00a0<a href=\"https:\/\/res.cloudinary.com\/teepublic\/image\/private\/s--89iW2yuY--\/t_Preview\/b_rgb:262c3a,c_limit,f_jpg,h_630,q_90,w_630\/v1487575363\/production\/designs\/1243237_1.jpg\" target=\"_blank\" rel=\"noopener\">CinemaScope\u2019un<\/a>\u00a0logosundan da\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/netflixten-yeni-logo\/\" target=\"_blank\" rel=\"noopener\">ilham alm\u0131\u015ft\u0131<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix, onu milyonlarca kara ge\u00e7irecek olan kendi fontu Netflix Sans&#8217;\u0131 tasarlayarak fontu olan markalar kervan\u0131na kat\u0131ld\u0131.<\/p>\n","protected":false},"author":13,"featured_media":24269,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[363,145,364],"class_list":["post-24268","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-font","tag-netflix","tag-sans"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/24269"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=24268"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=24268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}