{"id":24472,"date":"2018-04-23T01:26:26","date_gmt":"2018-04-22T22:26:26","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=24472"},"modified":"2018-04-23T01:26:49","modified_gmt":"2018-04-22T22:26:49","slug":"24472","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/24472\/","title":{"rendered":"Milka\u2019dan E\u011flenceli Bir Kutu Oyunu"},"content":{"rendered":"<p>Pek \u00e7ok marka ak\u0131ll\u0131 telefon ve tabletler i\u00e7in geli\u015ftirdi\u011fi oyun ve uygulamalarla g\u00fcndeme gelirken \u00e7ikolata markas\u0131 <a href=\"https:\/\/bigumigu.com\/etiket\/milka\/\" target=\"_blank\" rel=\"noopener\">Milka<\/a>, daha nostaljik bir yol se\u00e7erek t\u00fcm aileye hitap eden sevimli bir kutu oyununu tan\u0131tt\u0131. Markan\u0131n ilk s\u0131n\u0131rl\u0131 \u00fcretim oyunu olan \u201cMilka Biscuit Run\u201d Milka \u00fcr\u00fcnlerini tan\u0131t\u0131rken markan\u0131n sevimli ve aile dostu alg\u0131s\u0131n\u0131 da peki\u015ftiriyor.<\/p>\n<p>W+K Amsterdam taraf\u0131ndan yarat\u0131lan \u201cMilka Biscuit Run\u201d oyuncular\u0131n ger\u00e7ek Milka bisk\u00fcvileri ve yumu\u015fak kekleri i\u00e7in \u00e7arp\u0131\u015ft\u0131\u011f\u0131 bir kutu oyunu. Oyun, Milka reklamlar\u0131ndan daha \u00f6nce tan\u0131d\u0131\u011f\u0131m\u0131z Lilaberg\u2019de ge\u00e7iyor.\u00a0<a href=\"https:\/\/vimeo.com\/161213784\" target=\"_blank\" rel=\"noopener\">Milka Biscuit Jar filminde<\/a> tan\u0131t\u0131lan ortamda birbirinden sevimli kurabiye kutular\u0131 ya\u015fayan karakterler olarak, Milka \u00fcr\u00fcnlerine ula\u015fmaya \u00e7al\u0131\u015f\u0131yordu. Biscuit Run oyunu da ayn\u0131 mant\u0131\u011f\u0131 temel al\u0131yor ve oradaki karakterleri oyuna ta\u015f\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102404\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_9.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_9.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_9-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<h2>Farkl\u0131 Karakterler, E\u011flenceli G\u00f6revler<\/h2>\n<p>Oyunda oyuncular farkl\u0131 kurabiye kutular\u0131 aras\u0131ndan diledikleri karakterleri se\u00e7iyor. Bunlar aras\u0131nda korkusuz da\u011fc\u0131 Anton, endi\u015feli kurabiye saati, g\u00f6steri\u015f merakl\u0131s\u0131 Fluffy, tatl\u0131 b\u00fcy\u00fckbaba ve a\u00e7 anne ay\u0131 gibi karakterler var. Oyunun amac\u0131, Milka \u00fcr\u00fcnleriyle doldurulan tepsideki Milka\u2019lar\u0131 kazanmak.<\/p>\n<p>Oyuncu se\u00e7ti\u011fi kurabiye kutusu karakteri ile oyunda ilerlerken se\u00e7tikleri kartlar arac\u0131l\u0131\u011f\u0131yla \u00e7e\u015fitli g\u00f6revler yapmak zorunda kal\u0131yor. Bunlar\u0131n kimileri komik, kimileri ise daha zorlu. Bir da\u011f hayvan\u0131n taklidini yapmak, 30 saniye boyunca dans etmek, yan oyuncuya tatl\u0131 c\u00fcmleler f\u0131s\u0131ldamak, en sevdi\u011finiz \u015fark\u0131y\u0131 m\u00f6\u00f6leyerek s\u00f6ylemek gibi g\u00f6revler var.<\/p>\n<p>Oyunun tan\u0131t\u0131m\u0131 i\u00e7in haz\u0131rlanan 45 saniyelik film ise dijital ortamda yay\u0131na girdi. Oyunu Facebook \u00fczerinde payla\u015fanlar, bu s\u0131n\u0131rl\u0131 \u00fcretim kutu oyununu kazanma \u015fans\u0131 yakal\u0131yor. 14 Avrupa \u00fclkesinde yay\u0131na giren kampanya kapsam\u0131nda 7000 \u201cBiscuit Run\u201d oyunu da\u011f\u0131t\u0131lacak.<\/p>\n<p>Oyun, \u00f6zellikle aileler i\u00e7in e\u011flenceli saatler vadediyor. Sevimli karakterleri ve ne\u015feli tasar\u0131m\u0131yla ba\u015fta \u00e7ocuklar\u0131n b\u00fcy\u00fck ilgisini \u00e7ekecek gibi g\u00f6r\u00fcn\u00fcyor. Kimbilir belki kampanyan\u0131n ba\u015far\u0131s\u0131na ba\u011fl\u0131 olarak Milka, ileride oyunu sat\u0131\u015fa da sunabilir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102409\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_8.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_8.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_8-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102416\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_16.jpg\" sizes=\"auto, (max-width: 5184px) 100vw, 5184px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_16.jpg 5184w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_16-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"5184\" height=\"3456\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102407\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_6.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_6.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_6-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102406\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_5.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_5.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_5-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102410\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_10.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_10.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_10-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102408\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_7.jpg\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_7.jpg 1000w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_7-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1000\" height=\"667\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102419\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_19.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_19.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_19-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102413\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_13.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_13.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_13-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"1300\" height=\"867\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102412\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_12.jpg\" sizes=\"auto, (max-width: 5184px) 100vw, 5184px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_12.jpg 5184w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_12-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"5184\" height=\"3456\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-102411\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_11.jpg\" sizes=\"auto, (max-width: 4940px) 100vw, 4940px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_11.jpg 4940w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/04\/biscuit-run_milka_wk-amsterdam_milka-biscuit-run_bigumigu_11-768x512.jpg 768w\" alt=\"biscuit run_milka_w+k amsterdam_milka biscuit run_bigumigu_\" width=\"4940\" height=\"3293\" \/><\/p>\n<div class=\"responsive-container\"><iframe loading=\"lazy\" title=\"Milka Biscuit Run\" src=\"https:\/\/player.vimeo.com\/video\/258815423?app_id=122963\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<h4>K\u00fcnye:<\/h4>\n<p>Reklamveren: Milka<br \/>\nMarka Temsilcileri: Isabelle Sakai, Caroline Baume, Jan Trichterborn<br \/>\nReklam Ajans\u0131: Wieden + Kennedy Amsterdam<br \/>\nY\u00f6netici Yarat\u0131c\u0131 Y\u00f6netmen: Eric Quennoy, Mark Bernath<br \/>\nYarat\u0131c\u0131 Y\u00f6netmen Daniel Schaefer, Szymon Rose, Sebastien Partika, Edouard Olhagaray<br \/>\nSanat Y\u00f6netmeni: Riccardo Rachello<br \/>\nReklam Yazar\u0131: Mohamed Diaa<br \/>\nYay\u0131n Yap\u0131m Sorumlusu: Joe Togneri<br \/>\nY\u00f6netici Yap\u0131mc\u0131: Michael MacMillan<br \/>\nYay\u0131n Yap\u0131mc\u0131s\u0131: Magda Czyz<br \/>\nSanat Yap\u0131mc\u0131s\u0131: Nelleke Rekers<br \/>\nPlanlama: Nusara Chinaphasaen<br \/>\n\u0130leti\u015fim Planlama: Wes Young<br \/>\nM\u00fc\u015fteri \u0130li\u015fkileri Grup Y\u00f6netmeni: Clare Pickens<br \/>\nM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netmeni: Will Oakes<br \/>\nM\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6neticisi: Elianne Vermeulen<br \/>\nM\u00fc\u015fteri Temsilcisi: Hugo Boccara<br \/>\nSanat Sat\u0131n Alma: Nelleke Rekers<br \/>\nSt\u00fcdyo Y\u00f6netmeni: Lizzie Murray<br \/>\nTasar\u0131mc\u0131: Malia Killings<br \/>\nSt\u00fcdyo Sanat\u00e7\u0131s\u0131: Noa Redero<br \/>\nProje Y\u00f6neticisi: Katie Finn<br \/>\n\u0130\u015f \u0130li\u015fkileri: Michael Graves<br \/>\nFilm Yap\u0131m: MPC Creative<br \/>\nY\u00f6netmen: Diarmid Harrison-Murray<br \/>\nG\u00f6r\u00fcnt\u00fc Y\u00f6netmeni: Mark Emberton, Theo Garland<br \/>\nYap\u0131mc\u0131: Johnny Blick<br \/>\nY\u00f6netici Yap\u0131mc\u0131: James Niklasson<br \/>\nKurgu: MPC CREATIVE<br \/>\nKurgucu: Rigel Kilston, Arthur Ivens<br \/>\nSes Post Prod\u00fcksiyon: Wave Amsterdam<br \/>\nSes Tasar\u0131m \/ Miksaj: Alex Nicholls-Lee<br \/>\nM\u00fczik: Harry Lightfoot, Philip Kay, \u201cGame of Biscuits\u201d<br \/>\nMusic \u015eirketi: Woodwork Music Publishing Ltd<br \/>\nPost Prod\u00fcksiyon: MPC<br \/>\nFlame: Dirk Riesenfeld<br \/>\n\u0130ll\u00fcstrat\u00f6r: Marie Thorhauge Torslev<br \/>\n3B: Graeme Turnbull<br \/>\nRenklendirme: Kai Van Beers<br \/>\nYap\u0131mc\u0131: Jason Bartnett<\/p>\n<p><em>G\u00f6rsel: <a href=\"http:\/\/milkabiscuitrun.wkams.com\/\" target=\"_blank\" rel=\"noopener\">Milka Biscuit Run<\/a> \u2013 <a href=\"http:\/\/www.wkams.com\/#!\/work\/milka\/milka-biscuit-run\" target=\"_blank\" rel=\"noopener\">W+K Amsterdam<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milka Biscuit Run; ne\u015feli kurabiye kutusu karakterlerinin Milka \u00fcr\u00fcnlerine ula\u015fmalar\u0131n\u0131 temel alan, \u00e7ocuklu ailelere seslenen s\u0131n\u0131rl\u0131 \u00fcretim bir kutu oyunu.<\/p>\n","protected":false},"author":12,"featured_media":24473,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[397,399,393,396,401,395,398,400,394,153],"class_list":["post-24472","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-board-game","tag-cikolata","tag-cocuk","tag-kutu","tag-marka","tag-masa","tag-masa-oyunu","tag-milka","tag-oyun","tag-reklam"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/24473"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=24472"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=24472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}