{"id":24540,"date":"2018-05-07T01:01:30","date_gmt":"2018-05-06T22:01:30","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=24540"},"modified":"2018-05-07T01:01:30","modified_gmt":"2018-05-06T22:01:30","slug":"bruksellileri-birer-anita-ceviren-hologramlar","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/bruksellileri-birer-anita-ceviren-hologramlar\/","title":{"rendered":"Br\u00fcksellileri birer an\u0131ta \u00e7eviren hologramlar"},"content":{"rendered":"<p style=\"text-align: center;\">H\u0131zl\u0131 tren \u015firketi Thalys, s\u0131k s\u0131k yarat\u0131c\u0131 reklam \u00e7al\u0131\u015fmalar\u0131yla g\u00fcndeme geliyor.\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/bu-hediye-paketi-trenle-nereye-gidiyor\/\" target=\"_blank\" rel=\"noopener\">E\u011flenceli reklam filmlerinin<\/a>\u00a0yan\u0131 s\u0131ra\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/farkli-sehirlerden-farkli-kokular-bir-arada\/\" target=\"_blank\" rel=\"noopener\">s\u0131ra d\u0131\u015f\u0131 yerle\u015ftirmeler ve aktivasyonlarla<\/a>insanlar\u0131 seyahate te\u015fvik ediyor. \u015eimdi de turizm anlam\u0131nda Avrupa\u2019n\u0131n pek \u00e7ok b\u00fcy\u00fck \u015fehrinin g\u00f6lgesinde kalan bir \u015fehir olan Br\u00fcksel\u2019i insanlar i\u00e7in cazip hale getirmek i\u00e7in yenilik\u00e7i bir \u00e7al\u0131\u015fmaya imza att\u0131.<\/p>\n<p style=\"text-align: center;\">Bel\u00e7ika\u2019n\u0131n ba\u015fkenti Br\u00fcksel, bir Paris\u2019inkiler ya da Londra\u2019n\u0131nkiler kadar tan\u0131nm\u0131\u015f an\u0131tlara veya m\u00fczelere sahip bir \u015fehir de\u011fil. Avrupa\u2019n\u0131n turistler taraf\u0131ndan en \u00e7ok ziyaret edilen \u015fehirleri aras\u0131nda 12. s\u0131rada geliyor. \u00dcstelik 2016 ve 2017\u2019deki ter\u00f6r sald\u0131r\u0131lar\u0131ndan sonra \u015fehir turizm anlam\u0131nda ciddi yara ald\u0131. Br\u00fcksel seferini duyurmak isteyen Thalys, bu nedenle seferden \u00f6nce bu \u015fehre dikkat \u00e7ekmek gerekti\u011fine karar veriyor. Bunu da\u00a0Br\u00fcksel\u2019in \u00f6nemli an\u0131tlar\u0131 yerine insanlar\u0131na ve onlar\u0131n s\u0131cakl\u0131\u011f\u0131na ve misafirperverli\u011fine odaklanarak yap\u0131yor.<\/p>\n<h2 style=\"text-align: center;\">2 Dakikada Yarat\u0131lan Hologramlar<\/h2>\n<p style=\"text-align: center;\">Reklam ajans\u0131 Rosapark taraf\u0131ndan haz\u0131rlanan \u201cHuman Monuments\u201d isimli kampanya; hologram teknolojisini kullanarak Br\u00fcksel\u2019in insanlar\u0131n\u0131 an\u0131tlara \u00e7eviriyor. Bunun i\u00e7in de \u015fehrin merkezindeki Mont des Arts b\u00f6lgesine bir \u201cHolobooth\u201d yerle\u015ftiriliyor ve insanlar i\u00e7eri davet ediliyor. Holobooth, i\u00e7erisindeki insan\u0131 360 dereceden tarayarak 2 dakika i\u00e7erisinde bir hologam\u0131n\u0131 yarat\u0131yor. Bu hologramlar daha sonra kaideler \u00fczerine yans\u0131t\u0131larak, 5 metrelik sil\u00fcetler olarak g\u00f6r\u00fcnt\u00fcleniyor. Kaideler \u00fczerindeki mesaj ise Br\u00fcksel\u2019in ger\u00e7ek an\u0131tlar\u0131n\u0131n insanlar\u0131 oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n<p style=\"text-align: center;\">Rosapark kurucular\u0131ndan Jean-Francois Sacco, Br\u00fcksel sakinlerinin \u015fehirleri i\u00e7in birer marka el\u00e7isine d\u00f6n\u00fc\u015fmesinin insanlara gurur verdi\u011fini belirtiyor. \u00c7al\u0131\u015fman\u0131n sadece teknik yan\u0131yla de\u011fil; duygusal yan\u0131yla da b\u00fcy\u00fck ilgi \u00e7ekti\u011fini de ekliyor.16-17 Mart tarihleri aras\u0131nda hizmete a\u00e7\u0131k olan Holobooth ile yarat\u0131lan 500 hologram 3000 ziyaret\u00e7i taraf\u0131ndan g\u00f6r\u00fclm\u00fc\u015f.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-103229\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru%CC%88ksel_thalys_rosapark_human-monuments_belc%CC%A7ika_bigumigu_5.jpg\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_5.jpg 1250w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_5-768x319.jpg 768w\" alt=\"bru\u0308ksel_thalys_rosapark_human monuments_belc\u0327ika_bigumigu_5\" width=\"1250\" height=\"520\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-103230\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru%CC%88ksel_thalys_rosapark_human-monuments_belc%CC%A7ika_bigumigu_7.jpg\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_7.jpg 1252w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_7-768x327.jpg 768w\" alt=\"bru\u0308ksel_thalys_rosapark_human monuments_belc\u0327ika_bigumigu_\" width=\"1252\" height=\"533\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-103231\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru%CC%88ksel_thalys_rosapark_human-monuments_belc%CC%A7ika_bigumigu_8.jpg\" sizes=\"auto, (max-width: 1272px) 100vw, 1272px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_8.jpg 1272w, https:\/\/bigumigu.com\/wp-content\/uploads\/2018\/05\/bru\u0308ksel_thalys_rosapark_human-monuments_belc\u0327ika_bigumigu_8-768x296.jpg 768w\" alt=\"bru\u0308ksel_thalys_rosapark_human monuments_belc\u0327ika_bigumigu_\" width=\"1272\" height=\"491\" \/><\/p>\n<p style=\"text-align: center;\"><em>Kaynak:\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/bruksellileri-anita-ceviren-hologramlar\/\">https:\/\/bigumigu.com\/haber\/bruksellileri-anita-ceviren-hologramlar\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u0131zl\u0131 tren \u015firketi Thalys, Br\u00fcksel&#8217;e olan ilgiyi art\u0131rmak i\u00e7in \u015fehir sakinlerini hologram teknolojisi ile insan an\u0131tlara d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n","protected":false},"author":13,"featured_media":24541,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-24540","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/24541"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=24540"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=24540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}