{"id":24644,"date":"2018-05-27T20:48:10","date_gmt":"2018-05-27T17:48:10","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=24644"},"modified":"2018-05-27T20:48:10","modified_gmt":"2018-05-27T17:48:10","slug":"brezilyada-yuz-tanima-ile-tepki-olcen-reklam-panolari","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/brezilyada-yuz-tanima-ile-tepki-olcen-reklam-panolari\/","title":{"rendered":"Brezilya\u2019da y\u00fcz tan\u0131ma ile tepki \u00f6l\u00e7en reklam panolar\u0131"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.imdb.com\/title\/tt0181689\/\" target=\"_blank\" rel=\"noopener\">Az\u0131nl\u0131k Raporu<\/a>\u00a0filmindeki\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=7bXJ_obaiYQ\" target=\"_blank\" rel=\"noopener\">reklam panolar\u0131n\u0131<\/a>\u00a0hat\u0131rlayanlar\u0131n\u0131z olacakt\u0131r. Retina taramas\u0131yla kimli\u011fi saptayan bu hologramik panolar, oradan ge\u00e7en ki\u015fiye do\u011frudan ismiyle seslenerek onunla etkile\u015fime girmeye \u00e7al\u0131\u015f\u0131yorlard\u0131. Olduk\u00e7a sinir bozucu olan bu sahneler \u00f6te yandan reklam\u0131n gelece\u011fine dair \u00f6nemli bir ipucuydu asl\u0131nda. Brezilya\u2019daki bir metro hatt\u0131na reklamlar i\u00e7in yerle\u015ftirilen\u00a0<a href=\"https:\/\/bigumigu.com\/etiket\/yuz-tanima\/\" target=\"_blank\" rel=\"noopener\">y\u00fcz tan\u0131ma<\/a>\u00a0teknolojisi de bu t\u00fcyler \u00fcrpertici gelece\u011fe \u00e7ok yakla\u015ft\u0131\u011f\u0131m\u0131za dair sinyaller veriyor.<\/p>\n<h2 style=\"text-align: center;\">Reklamlara y\u00f6nelik tepkileri kaydediyor<\/h2>\n<p style=\"text-align: center;\">S\u00e3o Paolo\u2019da bir metro hatt\u0131nda, metro kap\u0131s\u0131na yerle\u015ftirilen y\u00fcz tan\u0131ma \u00f6zellikli ekranlar, ki\u015fisel veri ve gizlilik a\u00e7\u0131s\u0131ndan ciddi endi\u015felere neden oldu. Ekran reklamlar\u0131 g\u00f6sterirken di\u011fer yandan her g\u00fcn bu hatt\u0131 kullanan yakla\u015f\u0131k 700.000 yolcunun tepkilerini sens\u00f6rleri arac\u0131l\u0131\u011f\u0131yla alg\u0131layarak kaydediyor. \u015eu anda\u00a0<a href=\"http:\/\/www.viaquatro.com.br\/\" target=\"_blank\" rel=\"noopener\">Via Quatro<\/a>\u00a0taraf\u0131ndan i\u015fletilen ve\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Line_4_(S%C3%A3o_Paulo_Metro)\" target=\"_blank\" rel=\"noopener\">sar\u0131 hat<\/a>\u00a0duraklar\u0131 olarak adland\u0131r\u0131lan Luz, Paulista ve Pinheiros duraklar\u0131nda \u00e7al\u0131\u015f\u0131r durumda. Muhtemelen pilot uygulama noktalar\u0131 olarak se\u00e7ilmi\u015f bu duraklar.<\/p>\n<p style=\"text-align: center;\">\n<p><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p dir=\"ltr\" lang=\"en\">S\u00e3o Paulo metro&#8217;s new platform doors can read your face. Privacy advocates are worried. <a href=\"https:\/\/t.co\/O9Iv1u4mIy\">https:\/\/t.co\/O9Iv1u4mIy<\/a> <a href=\"https:\/\/t.co\/EX9rdVOtfe\">pic.twitter.com\/EX9rdVOtfe<\/a><\/p>\n<p>\u2014 CityLab (@CityLab) <a href=\"https:\/\/twitter.com\/CityLab\/status\/993926722679721984?ref_src=twsrc%5Etfw\">8 May\u0131s 2018<\/a><\/p><\/blockquote>\n<p style=\"text-align: center;\"><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><\/center><\/p>\n<h2 style=\"text-align: center;\">Hen\u00fcz yasal d\u00fczenleme yok<\/h2>\n<p style=\"text-align: center;\">Y\u00fcz reaksiyonlar\u0131 mutlu, tatminsiz, \u015fa\u015f\u0131rm\u0131\u015f ve n\u00f6tr olarak kategorize edilmi\u015f. \u0130nsanlar\u0131n reklamlara olan tepkilerini takip etmenin yan\u0131 s\u0131ra her yolcunun cinsiyetini ve ya\u015f\u0131n\u0131 da yakla\u015f\u0131k olarak tahmin edebiliyor. \u015eu anda Brezilya\u2019da ki\u015fisel bilgilerin bu \u015fekilde kamusal alanda y\u00fcz tan\u0131ma arac\u0131l\u0131\u011f\u0131yla toplanmas\u0131n\u0131 veya kullan\u0131lmas\u0131n\u0131 yasaklayan hi\u00e7bir yasa bulunmuyor. \u00d6te yandan, \u015fu anda Brezilya Ulusal Kongresi, Ki\u015fisel Verilerin Korunmas\u0131 Kanunu g\u00f6zden ge\u00e7iriyor ve gelecekte daha fazla d\u00fczenlemeye gidilebilece\u011finin sinyallerini veriyor. Brezilya T\u00fcketici Koruma Enstit\u00fcs\u00fc yetkilileri ise bu hatta h\u0131zl\u0131 ge\u00e7i\u015f gibi sivil protesto eylemleri organize etme haz\u0131rl\u0131\u011f\u0131nda.<\/p>\n<h2 style=\"text-align: center;\">Y\u00fcz tan\u0131ma teknolojisi kar\u015f\u0131s\u0131nda nas\u0131l kamufle olaca\u011f\u0131z?<\/h2>\n<p style=\"text-align: center;\">Yasalardaki bo\u015fluktan faydalanarak do\u011frudan b\u00f6yle bir uygulamaya ge\u00e7ilmi\u015f olmas\u0131n\u0131n hi\u00e7 de etik olmad\u0131\u011f\u0131 a\u00e7\u0131k. Ancak yasal d\u00fczenlemeler yap\u0131lsa bile, bir tak\u0131m ihlallerin \u00f6n\u00fcne ge\u00e7ilebilece\u011fine pek inanam\u0131yor insan. Markalar\u0131n yan\u0131 s\u0131ra h\u00fck\u00fcmetlerin de kullanmak isteyebilece\u011fi ve k\u00f6t\u00fcye de kullanabilece\u011fi bir teknoloji ne de olsa. Siz ne dersiniz?<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Brezilya&#8217;da metro giri\u015fine yerle\u015ftirilen y\u00fcz tan\u0131ma \u00f6zelli\u011fine sahip ekranlar, ki\u015fisel verilerin gizlili\u011fi ve emniyeti bak\u0131m\u0131ndan endi\u015fe yarat\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":24645,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[454,455,456],"class_list":["post-24644","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-brezilya","tag-reklam-panosu","tag-tepki-olcen"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/24644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/24645"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=24644"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=24644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}