{"id":25345,"date":"2018-10-28T22:48:55","date_gmt":"2018-10-28T19:48:55","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=25345"},"modified":"2018-10-28T22:48:55","modified_gmt":"2018-10-28T19:48:55","slug":"facebook-tiktoka-rakip-olacak-yeni-bir-uygulama-gelistiriyor","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/facebook-tiktoka-rakip-olacak-yeni-bir-uygulama-gelistiriyor\/","title":{"rendered":"Facebook, TikTok’a rakip olacak yeni bir uygulama geli\u015ftiriyor!"},"content":{"rendered":"

Gen\u00e7 kitleyi geri kazanman\u0131n yollar\u0131n\u0131 arayan\u00a0Facebook<\/strong>,\u00a0Tiktok\u2019a<\/strong>\u00a0rakip olacak\u00a0Lasso<\/strong>\u00a0uygulamas\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor. Peki, yeni uygulama nas\u0131l olacak?<\/p>\n

Sosyal medya devi\u00a0Facebook<\/strong>, bir s\u00fcredir gen\u00e7 kullan\u0131c\u0131 kitlesini di\u011fer sosyal medya platformlar\u0131na kapt\u0131rmakta. Gen\u00e7 kitlenin ilgi ve alakas\u0131n\u0131 tekrar kazanmak isteyen\u00a0Facebook<\/strong>, yeni\u00a0Lasso uygulamas\u0131n\u0131<\/strong>\u00a0geli\u015ftirdi\u011fi ortaya \u00e7\u0131kt\u0131.<\/p>\n

Lasso uygulamas\u0131 TikTok\u2019a en b\u00fcy\u00fck rakip olacak<\/h2>\n

Mevcut\u00a0Facebook<\/strong>\u00a0\u00e7al\u0131\u015fanlar\u0131ndan al\u0131nan bilgilere g\u00f6re\u00a0Lasso uygulamas\u0131<\/strong>, kullan\u0131c\u0131lar\u0131n pop\u00fcler \u015fark\u0131lar\u0131 s\u00f6yleyerek veya dans ederek video \u00e7ekebilmelerine olanak sa\u011flayacak. Ayr\u0131ca\u00a0Lasso<\/strong>\u00a0uygulamas\u0131, son zamanlar\u0131n en \u00e7ok kullan\u0131lan uygulamalar\u0131ndan biri olan TikTok\u2019un da en b\u00fcy\u00fck rakibi olacak. B\u00f6ylece\u00a0Facebook<\/strong>,\u00a0TikTok\u2019un<\/strong>\u00a0en \u00e7ok kullanan kesim olan gen\u00e7 ya\u015ftaki kullan\u0131c\u0131lar\u0131n ilgisini tekrar kendi \u00fczerine \u00e7ekebilecek.<\/p>\n

\"\"<\/p>\n

Haberin kayna\u011f\u0131na g\u00f6re Lasso uygulamas\u0131, \u00c7in teknoloji devi\u00a0ByteDance\u2019\u0131n<\/strong>\u00a0sahibi oldu\u011fu\u00a0TikTok\u2019tan<\/strong>\u00a0pek farkl\u0131 olmayacak. Uygulama, Facebook\u2019un ba\u015f \u00fcr\u00fcn tasar\u0131mc\u0131s\u0131\u00a0Brady Voss\u2019\u0131n<\/strong>\u00a0ekibi taraf\u0131ndan tasarlanacak. Ayn\u0131 ekip Facebook videolar\u0131 ve Watch uygulamas\u0131 \u00fczerinde de \u00e7al\u0131\u015fm\u0131\u015ft\u0131.<\/p>\n

Art\u0131k\u00a0Lasso<\/strong>\u00a0uygulamas\u0131 \u00fczerinde \u00e7al\u0131\u015facak olan\u00a0Voss<\/strong>, daha \u00f6nce\u00a0Facebook\u2019un TV uygulamas\u0131<\/strong>\u00a0ve yak\u0131n zamanda kald\u0131r\u0131lan Hello \u00fczerinde de \u00e7al\u0131\u015fm\u0131\u015ft\u0131.<\/p>\n

Lisans \u00e7al\u0131\u015fmalar\u0131 \u00e7oktan ba\u015flad\u0131<\/h2>\n

Facebook<\/strong>, 2016 y\u0131l\u0131ndan beri gen\u00e7 kullan\u0131c\u0131lar\u0131n ilgisini kazanacak ve\u00a0Musically\u2019e<\/strong>rakip olacak bir uygulama aray\u0131\u015f\u0131ndayd\u0131. G\u00f6r\u00fc\u015f\u00fcn\u00fc\u00a0Lasso<\/strong>\u00a0uygulamas\u0131 ile bu aray\u0131\u015f\u0131n\u0131 snunda kapatmak istiyor. Bu y\u0131l\u0131n ba\u015flar\u0131nda lisans \u00e7al\u0131\u015fmalar\u0131na ba\u015flayan Facebook, yeni projesinin altyap\u0131s\u0131n\u0131 haz\u0131rlamaya bir s\u00fcre \u00f6nceden ba\u015flad\u0131.<\/p>\n

Facebook yeni aray\u0131\u015flar i\u00e7inde<\/h2>\n

Facebook\u2019un\u00a0Lasso\u2019yu<\/strong>\u00a0ilk planlad\u0131\u011f\u0131 s\u00fcreden bu yana ise\u00a0TikTok<\/strong>\u00a0kullan\u0131c\u0131 kitlesini olduk\u00e7a geni\u015fletti. Sadece 3 ay \u00f6nce ABD\u2019de 32. iPhone uygulamas\u0131 olan\u00a0TikTok, 5. s\u0131raya kadar y\u00fckseldi.<\/strong>2016\u2019n\u0131n k\u0131\u015f d\u00f6neminden itibaren kullan\u0131m oran\u0131 %60\u2019tan %36\u2019a inen Facebook\u2019a\u00a0Instagram<\/strong>\u00a0ve\u00a0WhatsApp<\/strong>\u00a0d\u0131\u015f\u0131nda kullan\u0131c\u0131 kazanmak i\u00e7in farkl\u0131 bir yol gerekiyordu. Yine de\u00a0Lasso<\/strong>\u00a0uygulamas\u0131 ile bile ABD\u2019de gen\u00e7 kitlenin %5\u2019ini elinde tutabilen Facebook\u2019un i\u015fi kolay g\u00f6r\u00fcnm\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook, her ne kadar ‘ne gerek vard\u0131’ desek de TikTok uygulamas\u0131 ile do\u011frudan rekabet edecek yeni bir uygulama \u00fczerinde \u00e7al\u0131\u015f\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":25346,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-25345","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/25346"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=25345"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=25345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}