{"id":25658,"date":"2019-01-18T16:38:09","date_gmt":"2019-01-18T13:38:09","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=25658"},"modified":"2019-01-18T16:38:50","modified_gmt":"2019-01-18T13:38:50","slug":"gillettein-yeni-reklami-markayi-boykot-cagrilarina-yol-acti","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/gillettein-yeni-reklami-markayi-boykot-cagrilarina-yol-acti\/","title":{"rendered":"Gillette\u2019in yeni reklam\u0131, markay\u0131 boykot \u00e7a\u011fr\u0131lar\u0131na yol a\u00e7t\u0131"},"content":{"rendered":"<p style=\"text-align: center;\">T\u0131ra\u015f b\u0131\u00e7a\u011f\u0131 markas\u0131 Gillette\u2019in #MeToo (Ben de) hareketine ve cinsel tacize, erkeklerin birbirlerine kar\u015f\u0131 zorbal\u0131\u011f\u0131na, ma\u00e7o davran\u0131\u015flar\u0131na g\u00f6nderme yapan son reklam\u0131, internet kullan\u0131c\u0131lar\u0131n\u0131 ikiye b\u00f6ld\u00fc.<\/p>\n<p style=\"text-align: center;\"><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" src=\"http:\/\/www.youtube.com\/embed\/koPmuEyP3a0?version=3&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" width=\"100%\" height=\"390\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\">Reklamda tra\u015f olmak i\u00e7in sabah aynan\u0131n kar\u015f\u0131s\u0131na ge\u00e7en erkekler, erkeklerin zorbal\u0131\u011f\u0131, cinsel tacizi, erkekli\u011fin zehri ve buna kar\u015f\u0131 #MeToo hareketiyle ilgili haberleri duymaya ba\u015fl\u0131yor. \u201cErke\u011fin olabilece\u011fi en iyi \u015fey bu mudur\u201d sorusu e\u015fli\u011finde Gillette reklam\u0131 panosunu y\u0131rt\u0131p f\u0131rlayan bir grup erkek \u00e7ocu\u011fu bir arkada\u015flar\u0131n\u0131 koval\u0131yor.<\/p>\n<p style=\"text-align: center;\">Bir ba\u015fka evde delikanl\u0131lar, televizyonda cinsel tacizin \u00f6nemsiz g\u00f6sterilip \u015fakaya vuruldu\u011fu ve kahkahayla kar\u015f\u0131land\u0131\u011f\u0131 sahneleri izliyor. Bir i\u015fyerinde patron y\u00f6netim kurulu toplant\u0131s\u0131nda kad\u0131n \u00fcyeyi \u201cNe demek istedi\u011fini anlatamad\u0131, ben onun yerine size anlatay\u0131m\u201d diyerek a\u015fa\u011f\u0131l\u0131yor. Bir bah\u00e7e partisinde yanyana s\u0131ralan\u0131p mangal yapan onlarca baba, iki erkek \u00e7ocu\u011funun orta yerde kavgaya tutu\u015fmas\u0131n\u0131 \u201cErkek \u00e7ocuklar sert olur\u201d deyimiyle normal kar\u015f\u0131l\u0131yor.<\/p>\n<p style=\"text-align: center;\">Bu s\u0131rada anlat\u0131c\u0131 ses \u201cAma nihayet bir \u015feyler de\u011fi\u015fti\u201d derken televizyonda sunucular #MeToo hareketiyle ilgili haberleri veriyor. Daha \u00f6nce cinsel taciz sahnelerine g\u00fclenler bu kez cinsel tacizle hesapla\u015fma haberlerini p\u00fcr dikkat dinliyor. Anlat\u0131c\u0131 sesin \u201cBiz erke\u011fin i\u00e7indeki en iyiye inan\u0131yoruz\u201d s\u00f6z\u00fc e\u015fli\u011finde erkekler aynada y\u00fczlerine umutla bak\u0131yor. Mahkemede erkeklerin cinsel tacizci\u00a0 erkeklerden hesap sormas\u0131 gerekti\u011fi y\u00f6n\u00fcnde verilen bir ifadeden, erkeklerin kad\u0131nlar\u0131n haklar\u0131n\u0131 korumaya ba\u015flad\u0131\u011f\u0131 sahnelere ge\u00e7iliyor.<\/p>\n<h2 style=\"text-align: center;\"><strong>10 milyondan fazla izlendi<\/strong><\/h2>\n<p style=\"text-align: center;\">YouTube\u2019da 13 Ocak\u2019ta yay\u0131mlanmas\u0131ndan beri\u00a010 milyondan fazla kez izlenen reklam\u0131 212\u00a0bin ki\u015fi reklam\u0131 be\u011fendi\u011fini belirtirken, 568\u00a0bin ki\u015fi ise reklam\u0131 be\u011fenmedi\u011fini kaydetti. Reklama yap\u0131lan yorumlar\u0131n \u00e7o\u011fu olumsuz. Bir daha asla Gillette \u00fcr\u00fcnlerini almayacaklar\u0131n\u0131 s\u00f6yleyenlerin yan\u0131 s\u0131ra reklam\u0131 \u201cfeminist propaganda\u201d olarak g\u00f6renler de mevcut.<\/p>\n<p style=\"text-align: center;\">\u00d6fkeli yorumculardan biri, \u201c\u0130ki dakikadan az bir s\u00fcre i\u00e7erisinde en b\u00fcy\u00fck hedef kitlenizi yabanc\u0131la\u015ft\u0131rmay\u0131 ba\u015fard\u0131n\u0131z. Aferin\u201d ifadelerini kulland\u0131.<\/p>\n<p style=\"text-align: center;\">Twitter kullan\u0131c\u0131lar\u0131 da Gillette\u2019in yeni reklam kampanyas\u0131yla ilgili hayal k\u0131r\u0131kl\u0131klar\u0131n\u0131 dile getirdiler.\u00a0Bir kullan\u0131c\u0131, \u201c12 ya\u015f\u0131mdan biri t\u0131ra\u015f oluyorum. En ba\u015f\u0131ndan beri Gillette kulland\u0131m, \u00e7\u00fcnk\u00fc babam da onu kullan\u0131yordu. Bir daha asla kullanmayaca\u011f\u0131m, babam da \u00f6yle, birlikte 50\u2019den fazla y\u0131ld\u0131r Gillette kulland\u0131k. Bir daha asla\u201d dedi.<\/p>\n<p style=\"text-align: center;\"><center><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"tr\">\n<p lang=\"en\" dir=\"ltr\">I\u2019ve been shaving since I was 12, since the beginning I used Gillette because that\u2019s what my father used, now I will never use it again, and neither will my father, collectively been your customers for 50+ years never again <a href=\"https:\/\/twitter.com\/hashtag\/BoycottGillette?src=hash&amp;ref_src=twsrc%5Etfw\">#BoycottGillette<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Gillette?src=hash&amp;ref_src=twsrc%5Etfw\">#Gillette<\/a><\/p>\n<p>&mdash; Ary (@ary31574363) <a href=\"https:\/\/twitter.com\/ary31574363\/status\/1085011524354097152?ref_src=twsrc%5Etfw\">15 Ocak 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<\/center><\/p>\n<p style=\"text-align: center;\">Olumsuz yorumlar\u0131n yan\u0131 s\u0131ra \u201cmodern bir erkek\u201d olman\u0131n anlam\u0131yla ilgili tart\u0131\u015fmalara kat\u0131ld\u0131\u011f\u0131 i\u00e7in Gilette markas\u0131n\u0131 \u00f6venler de var.<\/p>\n<p style=\"text-align: center;\">Bir kullan\u0131c\u0131, \u201cGillette\u2019in reklam\u0131 a\u00e7\u0131k\u00e7a cinsel taciz ve zorbal\u0131\u011fa i\u015faret ediyor ve \u2018Baz\u0131 erkekler zaten iyi durumda\u2019 diyor. Yine de tonlarca erkek bunu \u2018normal erkek davran\u0131\u015f\u0131na\u2019 sald\u0131r\u0131 olarak ve \u2018b\u00fct\u00fcn erkekleri ayn\u0131 kefeye koymak\u2019 olarak g\u00f6recektir. Paha bi\u00e7ilemez\u201d diyor.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><strong>\u201cErkeklerin i\u00e7indeki en iyiye inanmaya devam edece\u011fiz\u201d<\/strong><\/h2>\n<p style=\"text-align: center;\">Gillette markas\u0131n\u0131 b\u00fcnyesinde bulunduran Procter &amp; Gamble firmas\u0131n\u0131n \u00f6z\u00fcr dilemesi \u00e7a\u011fr\u0131s\u0131nda bulunanlar da var. Ancak firma reklam kampanyas\u0131na arka \u00e7\u0131karak, \u201cerkeklerin i\u00e7indeki en iyiye\u201d inanmaya devam edeceklerini s\u00f6yledi.<\/p>\n<p style=\"text-align: center;\">Procter &amp; Gamble\u2019\u0131n ba\u015fkan\u0131 Gary Coombe \u201cBirbirimizden hesap sorarak, olumsuz davran\u0131\u015flara bahane bulmay\u0131 b\u0131rakarak ve yeni jenerasyonu \u2018kendilerinin en iyisine\u2019 ula\u015fmalar\u0131 i\u00e7in te\u015fvik ederek, gelecek y\u0131llar i\u00e7in olumlu bir de\u011fi\u015fime katk\u0131da bulunabiliriz\u201d dedi.<\/p>\n<p style=\"text-align: center;\">Gillette markas\u0131, ABD\u2019de erkeklerde \u015fiddet i\u00e7eren davran\u0131\u015flar\u0131 azaltmay\u0131 ama\u00e7layan \u201cBuilding A Better Man\u201d (Daha \u0130yi Bir Erkek \u0130n\u015fa Etmek) projesine de destek veriyor. Ayn\u0131 zamanda \u00f6n\u00fcm\u00fczdeki 3 y\u0131l boyunca erkekleri desteklemek i\u00e7in \u00e7al\u0131\u015fan ABD merkezli hay\u0131r kurulu\u015flar\u0131na da 1 milyon dolar aktaracak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gillette\u2019in #MeToo hareketinden esinlenerek erkekleri \u015fiddet, taciz, ayr\u0131mc\u0131l\u0131\u011fa kar\u015f\u0131 \u00e7\u0131kmaya ve hemcinslerinden hesap sormaya \u00e7a\u011f\u0131ran yeni reklam filmi, izleyenleri ikiye b\u00f6ld\u00fc. Pek \u00e7ok erkek jilet markas\u0131n\u0131 boykot \u00e7a\u011fr\u0131s\u0131 yapt\u0131.<\/p>\n","protected":false},"author":13,"featured_media":25659,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-25658","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/25659"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=25658"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=25658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}