{"id":25735,"date":"2019-02-08T18:14:17","date_gmt":"2019-02-08T15:14:17","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=25735"},"modified":"2019-02-08T18:14:17","modified_gmt":"2019-02-08T15:14:17","slug":"instagramin-rekor-kiran-yumurtasi-sosyal-sorumluluk-kampanyasi-cikti","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/instagramin-rekor-kiran-yumurtasi-sosyal-sorumluluk-kampanyasi-cikti\/","title":{"rendered":"Instagram\u2019\u0131n rekor k\u0131ran yumurtas\u0131 sosyal sorumluluk kampanyas\u0131 \u00e7\u0131kt\u0131"},"content":{"rendered":"<p style=\"text-align: center;\">4 Ocak\u2019ta at\u0131lan bir g\u00f6nderi ile Instagram \u00fczerinde mecran\u0131n belki de en b\u00fcy\u00fck kitlesel hareketi ya\u015fand\u0131.\u00a0<a href=\"https:\/\/www.instagram.com\/world_record_egg\/\" target=\"_blank\" rel=\"noopener\">@world_record_egg<\/a>\u00a0isimli bir hesap, tek bir stok yumurta g\u00f6rseli payla\u015farak Instagram\u2019\u0131n en \u00e7ok be\u011fenilen foto\u011fraf\u0131 rekorunu Kylie Jenner\u2019dan almay\u0131 ama\u00e7l\u0131yordu. Kylie Jenner ve Travis Scott ikilisinin bebe\u011fi\u00a0<a href=\"https:\/\/www.instagram.com\/p\/Be3rTNplCHf\/\" target=\"_blank\" rel=\"noopener\">Stormi\u2019nin foto\u011fraf\u0131<\/a>18 milyon be\u011feni ile 2018\u2019de mecran\u0131n en be\u011fenilen foto\u011fraf\u0131 rekorunu ele ge\u00e7irmi\u015fti. Egg Gang (world_record_egg), tek bir g\u00f6nderisi olan basit bir hesap olarak \u201cHaydi Kylie Jenner\u2019\u0131n rekorunu k\u0131ral\u0131m\u201d dedi ve bir yumurta foto\u011fraf\u0131 payla\u015ft\u0131.<\/p>\n<p style=\"text-align: center;\">Hikayelerde payla\u015f\u0131lan, kulaktan kula\u011fa yay\u0131lan ve 9 g\u00fcn i\u00e7inde Kylie\u2019nin\u00a0<a href=\"https:\/\/www.theguardian.com\/technology\/shortcuts\/2019\/jan\/14\/kylie-jenner-the-egg-instagram-likes\" target=\"_blank\" rel=\"noopener\">rekorunu k\u0131ran<\/a>\u00a0Egg Gang ile birlikte de adeta internet yerinden oynad\u0131. Markalar ger\u00e7ek zamanl\u0131 pazarlama amac\u0131yla yumurtal\u0131 i\u00e7erikler\u00a0<a href=\"https:\/\/www.instagram.com\/explore\/tags\/worldrecordegg\/\" target=\"_blank\" rel=\"noopener\">payla\u015ft\u0131<\/a>, Kylie Jenner asfalta\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BsmPezCnZ4I\/\" target=\"_blank\" rel=\"noopener\">yumurta k\u0131rarak<\/a>\u00a0lak\u0131rd\u0131 yapt\u0131. Kimli\u011fini gizleyen ve takip\u00e7ileri ile birlikte Egg Gang olarak an\u0131lan, hemen moda \u00fcr\u00fcnleri\u00a0<a href=\"https:\/\/everpress.com\/worldrecordegg\" target=\"_blank\" rel=\"noopener\">tasarlayarak sat\u0131\u015fa \u00e7\u0131karan<\/a>\u00a0world_record_egg hesab\u0131n\u0131 kimin y\u00f6netti\u011fi ve ne ama\u00e7la a\u00e7\u0131ld\u0131\u011f\u0131 ise gizlili\u011fini koruyordu.<\/p>\n<p style=\"text-align: center;\"><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/BsOGulcndj-\/embed\/captioned\/?cr=1&amp;v=12&amp;wp=655&amp;rd=https%3A%2F%2Fbigumigu.com&amp;rp=%2Fhaber%2Fworld_record_egg-instagram-in-rekor-kiran-yumurtasi-sosyal-sorumluluk-kampanyasi-cikti%2F#%7B%22ci%22%3A0%2C%22os%22%3A1342.6000000035856%7D\" height=\"1001\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2 style=\"text-align: center;\">Yumurta \u00e7atlamaya ba\u015flad\u0131<\/h2>\n<p style=\"text-align: center;\">19 Ocak\u2019ta ikinci g\u00f6nderisini payla\u015fan\u00a0@world_record_egg, yava\u015f yava\u015f\u00a0<a href=\"https:\/\/www.instagram.com\/p\/Bsyq4yVH8Mh\/\" target=\"_blank\" rel=\"noopener\">\u00e7atlamaya ba\u015flad\u0131<\/a>. 30 Ocak\u2019ta \u00e7atlaklar\u0131n\u0131 iyice\u00a0<a href=\"https:\/\/www.instagram.com\/p\/BtPBdoGg5EI\/\" target=\"_blank\" rel=\"noopener\">g\u00f6steren<\/a>\u00a0yumurta, 2 \u015eubat\u2019ta kendisini<a href=\"https:\/\/www.instagram.com\/p\/BtW_NkigixI\/\" target=\"_blank\" rel=\"noopener\">\u00a0amerikan futbol topuna benzeterek<\/a>\u00a0bekleyi\u015fin Super Bowl\u2019da sona erece\u011fini a\u00e7\u0131klad\u0131.\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/2\/2\/18208265\/hulu-world-record-egg-instagram-superbowl-ad-sponsorship\" target=\"_blank\" rel=\"noopener\">Hulu ile birlikte<\/a>\u00a0Super Bowl\u2019da reklam alan\u0131na kavu\u015fan Egg Gang, 3 \u015eubat\u2019taki m\u00fcsabakan\u0131n ard\u0131ndan, Pazartesi g\u00fcn\u00fc bir video yay\u0131nlayarak t\u00fcm bu \u015f\u00f6hretten, onca insan\u0131n onu konu\u015fmas\u0131ndan dolay\u0131 ya\u015fad\u0131\u011f\u0131 anksiyeteyi ve s\u0131k\u0131nt\u0131y\u0131 payla\u015ft\u0131. Ve bu tip durumlarda birisiyle konu\u015fman\u0131n iyi gelebilece\u011fini s\u00f6yledi. Videonun sonunda ise\u00a0<a href=\"https:\/\/www.talkingegg.info\/\" target=\"_blank\" rel=\"noopener\">talkingegg.info<\/a>\u00a0isimli internet sitesine y\u00f6nlendirerek d\u00fcnyan\u0131n pek \u00e7ok yerinde bu konuda \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten sivil toplum kurulu\u015flar\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131.<\/p>\n<p style=\"text-align: center;\"><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/BtdYQwincYv\/embed\/captioned\/?cr=1&amp;v=12&amp;wp=655&amp;rd=https%3A%2F%2Fbigumigu.com&amp;rp=%2Fhaber%2Fworld_record_egg-instagram-in-rekor-kiran-yumurtasi-sosyal-sorumluluk-kampanyasi-cikti%2F#%7B%22ci%22%3A1%2C%22os%22%3A1347.69999999844%7D\" height=\"1001\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Hayranlar\u0131 taraf\u0131ndan\u00a0Eugene olarak isimlendirilen yumurtan\u0131n an itibariyle 6 g\u00f6nderisi, 52,3 milyon be\u011fenilen bir foto\u011fraf\u0131 ve 10 milyon takip\u00e7isi var. En \u00e7ok be\u011feni alan g\u00f6nderiler aras\u0131nda en yak\u0131n rakibi 18 milyonda iken\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_most-liked_Instagram_posts\" target=\"_blank\" rel=\"noopener\">ilk 20\u2019ye bak\u0131ld\u0131\u011f\u0131nda<\/a>\u00a010 milyona kadar d\u00fc\u015fen bir liste g\u00f6r\u00fcl\u00fcyor. Egg Gang bu y\u00f6nden de topluluk yaratman\u0131n ve viral olman\u0131n 2019\u2019da bile m\u00fcmk\u00fcn oldu\u011funu g\u00f6steriyor.<\/p>\n<h2 style=\"text-align: center;\">Yumurtan\u0131n sahibi reklamc\u0131 \u00e7\u0131kt\u0131<\/h2>\n<p style=\"text-align: center;\">Yumurtan\u0131n sahibi Chris Godfrey, hesab\u0131n yapt\u0131\u011f\u0131yla konu\u015fulurken kimli\u011fini The New York Times ile\u00a0<a href=\"https:\/\/www.nytimes.com\/2019\/02\/03\/style\/world-record-egg-instagram.html\" target=\"_blank\" rel=\"noopener\">yap\u0131lan bir r\u00f6portajla<\/a>\u00a0a\u00e7\u0131\u011fa \u00e7\u0131kard\u0131. BuzzFeed ise 3 \u015eubat\u2019ta\u00a0<a href=\"https:\/\/www.buzzfeednews.com\/article\/laurenstrapagiel\/world-record-egg-instagram-ad-marketing\" target=\"_blank\" rel=\"noopener\">yay\u0131nlad\u0131\u011f\u0131 ara\u015ft\u0131rma<\/a>\u00a0ile hesab\u0131 Godfrey\u2019in y\u00f6netti\u011fini tahmin etmi\u015fti. Londra\u2019da bulunan reklam ajans\u0131\u00a0<a href=\"https:\/\/www.theandpartnership.com\/\" target=\"_blank\" rel=\"noopener\">The&amp;Partnership<\/a>\u2018de yarat\u0131c\u0131 olarak \u00e7al\u0131\u015fan 29 ya\u015f\u0131ndaki\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/chris-godfrey-890a878b\/\" target=\"_blank\" rel=\"noopener\">Chris Godfrey<\/a>; cinsiyeti, \u0131rk\u0131 veya dini olmayan evrensel bir \u015fey olarak yumurtay\u0131 se\u00e7ti\u011fini a\u00e7\u0131klad\u0131. Elde ettikleri ilginin ve b\u00fcy\u00fcmenin tamamen organik \u015fekilde geli\u015fti\u011fini s\u00f6yleyen Godfrey, hesab\u0131n geli\u015fiminde veya b\u00fcy\u00fcmesinde belirli bir kesimin rol\u00fcn\u00fcn olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n<p style=\"text-align: center;\">Chris Godfrey\u2019in ajanstan arkada\u015flar\u0131 Alissa Khan-Whelan ve\u00a0C.J. Brown ile birlikte y\u00f6nettikleri hesab\u0131n as\u0131l s\u0131\u00e7ramas\u0131 Godfrey\u2019in di\u011fer Instagram kullan\u0131c\u0131lar\u0131n\u0131n \u00fcrettikleri i\u00e7erikleri hikayeler (Stories) \u00fczerinden payla\u015fmaya karar vermesiyle ya\u015fanm\u0131\u015f. Toplulu\u011funu da basit bir hamle ile 24 saatte yok olan bir mecrada geli\u015ftirerek hesab\u0131n aktifli\u011fini de s\u00fcrd\u00fcrm\u00fc\u015f.<\/p>\n<div class=\"google-auto-placed ap_container\" style=\"text-align: center;\"><ins class=\"adsbygoogle adsbygoogle-noablate\" data-ad-format=\"auto\" data-ad-client=\"ca-pub-5116355147456314\" data-adsbygoogle-status=\"done\"><ins id=\"aswift_2_expand\"><ins id=\"aswift_2_anchor\"><iframe id=\"aswift_2\" name=\"aswift_2\" width=\"657\" height=\"165\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/ins><\/ins><\/ins><\/div>\n<p style=\"text-align: center;\">Chris Godfrey ve arkada\u015flar\u0131 Egg Gang\u2019in yakalad\u0131\u011f\u0131 bu ba\u015far\u0131 ile paray\u0131 ve bir anda influencer\u2019l\u0131\u011f\u0131 de\u011fil pozitif d\u00fc\u015f\u00fcnceleri ve g\u00f6r\u00fc\u015fleri duyurmay\u0131 \u00f6nemsiyor. Bu nedenle de Hulu ile birlikte \u00e7al\u0131\u015farak ak\u0131l sa\u011fl\u0131\u011f\u0131 konusuna e\u011filmeyi tercih etmi\u015fler. Bu s\u00fcre\u00e7te de \u00f6nlerine \u00e7ok say\u0131da \u00e7\u0131lg\u0131n teklif gelmi\u015f. Fakat bunlar\u0131n hi\u00e7birini payla\u015fmayarak kendilerini arka planda tutuyorlar ve konunun Eugene \u00e7evresinde kalmas\u0131n\u0131 istiyorlar.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-125271\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/02\/egg_gang_world_record_egg_bigumigu_1.png\" alt=\"\" width=\"640\" height=\"550\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-125272\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/02\/egg_gang_world_record_egg_bigumigu_2.jpg\" alt=\"\" width=\"680\" height=\"424\" \/><\/p>\n<h2 style=\"text-align: center;\">2019 y\u0131l\u0131nda yap\u0131lacak i\u015f mi?<\/h2>\n<p style=\"text-align: center;\">2014\u2019te Kim Kardashian\u2019\u0131n Paper dergisine verdi\u011fi pozla\u00a0<a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2014\/dec\/17\/kim-kardashian-butt-break-the-internet-paper-magazine\" target=\"_blank\" rel=\"noopener\">interneti k\u0131rm\u0131\u015f<\/a>\u00a0ve\u00a0<a href=\"http:\/\/www.papermag.com\/tag\/Break-The-Internet\" target=\"_blank\" rel=\"noopener\">Break the Internet<\/a>\u00a0teriminin\u00a0<a href=\"https:\/\/knowyourmeme.com\/memes\/break-the-internet\" target=\"_blank\" rel=\"noopener\">dile yerle\u015fmesinde<\/a>\u00a0b\u00fcy\u00fck rol oynam\u0131\u015ft\u0131. Ge\u00e7ti\u011fimiz y\u0131llarda s\u0131k s\u0131k \u00e7\u0131lg\u0131n be\u011feni ve payla\u015f\u0131m vakalar\u0131yla kar\u015f\u0131la\u015fm\u0131\u015ft\u0131k. Bunlar aras\u0131nda baz\u0131lar\u0131; 2017\u2019de\u00a0Carter Wilkerson isimli bir gen\u00e7 Wendy\u2019s\u2019e tweet atarak bir y\u0131ll\u0131k bedava nugget i\u00e7in ka\u00e7 RT gerekti\u011fini sormu\u015ftu. Fenomenlerden teknoloji devlerine\u00a0<a href=\"https:\/\/twitter.com\/i\/moments\/850391787579559940\" target=\"_blank\" rel=\"noopener\">pek \u00e7ok hesab\u0131n deste\u011fini<\/a>\u00a0alan Carter\u00a0<a href=\"https:\/\/twitter.com\/carterjwm\/status\/849813577770778624\" target=\"_blank\" rel=\"noopener\">3 milyon kez RT\u2019lenmi\u015fti<\/a>. 5 Ocak\u2019ta ise Elon Musk\u2019\u0131n ilk uzay turisti olaca\u011f\u0131 a\u00e7\u0131klanan Japon milyarder\u00a0Yusaku Maezawa, \u201cbu tweet\u2019i retweet\u2019leyenler aras\u0131ndan 100 ki\u015fiye 1 milyon yen (9.116 ABD dolar\u0131) vererek toplamda 100 milyon yen da\u011f\u0131taca\u011f\u0131n\u0131\u00a0<a href=\"https:\/\/www.theguardian.com\/world\/2019\/jan\/07\/twitter-most-retweets-japanese-billionaire-splashes-cash\" target=\"_blank\" rel=\"noopener\">a\u00e7\u0131klam\u0131\u015ft\u0131<\/a>. Ve\u00a0<a href=\"https:\/\/twitter.com\/yousuck2020\/status\/1081544630754103296\" target=\"_blank\" rel=\"noopener\">bu tweet\u00a05 milyon retweet<\/a>\u00a0ile Twitter\u2019\u0131n en \u00e7ok payla\u015f\u0131lan\u0131 olarak rekoru elinde tutuyor.<\/p>\n<p style=\"text-align: center;\">\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n belirli bir doygunluk seviyesine geldi\u011fini ve internette art\u0131k u\u00e7uk \u015feylerin yap\u0131lamayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrken 2019 y\u0131l\u0131nda Egg Gang\u2019in b\u00f6yle bir ba\u015far\u0131 yakalamas\u0131 b\u00fcy\u00fck bir ba\u015far\u0131. O g\u00fcnler eskide kald\u0131 diye hay\u0131flanan reklam ve pazarlama \u00e7al\u0131\u015fanlar\u0131 i\u00e7in de \u00fczerine \u00e7al\u0131\u015f\u0131labilecek bir vaka \u00f6rne\u011fi oluyor. Bu y\u0131l Cannes Lions gibi\u00a0yarat\u0131c\u0131l\u0131k yar\u0131\u015fmalar\u0131nda Chris Godfrey ve\u00a0@world_record_egg\u2019den \u00e7ok\u00e7a kar\u015f\u0131m\u0131za \u00e7\u0131kabilir.<\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Instagram&#8217;\u0131n en \u00e7ok be\u011fenilen foto\u011fraf\u0131 olarak rekor k\u0131ran world_record_egg hesab\u0131n\u0131n, ak\u0131l sa\u011fl\u0131\u011f\u0131 hakk\u0131nda fark\u0131ndal\u0131k yaratmay\u0131 ama\u00e7layan bir kampanya oldu\u011fu ortaya \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"author":13,"featured_media":25736,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-25735","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/25735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/25736"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=25735"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=25735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}