{"id":26049,"date":"2019-04-22T01:56:00","date_gmt":"2019-04-21T22:56:00","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=26049"},"modified":"2019-04-22T01:56:00","modified_gmt":"2019-04-21T22:56:00","slug":"helvetica-35-yil-sonra-ilk-kez-yenilendi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/helvetica-35-yil-sonra-ilk-kez-yenilendi\/","title":{"rendered":"Helvetica 35 y\u0131l sonra ilk kez yenilendi"},"content":{"rendered":"<p style=\"text-align: center;\">T\u00fcketici elektroni\u011finde kullan\u0131m i\u00e7in dijital dizgi ve yaz\u0131 tasar\u0131m\u0131, metin ve g\u00f6r\u00fcnt\u00fcleme \u00e7\u00f6z\u00fcmlerinde uzmanla\u015fan Monotype Imaging Inc., y\u0131llar s\u00fcren yo\u011fun bir geli\u015ftirme s\u00fcrecinin ard\u0131ndan Helvetica\u2019ya yeni bir yorum getirdi.\u00a0<strong>Helvetica Now<\/strong>adl\u0131 bu yeni yaz\u0131 tipi, art\u0131k kullan\u0131ma haz\u0131r.<\/p>\n<p style=\"text-align: center;\"><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/BwCCf3blDJk\/embed\/captioned\/?cr=1&amp;v=12&amp;wp=655&amp;rd=https%3A%2F%2Fbigumigu.com&amp;rp=%2Fhaber%2Fhelvetica-now-helvetica-35-yil-sonra-ilk-kez-yenilendi%2F#%7B%22ci%22%3A0%2C%22os%22%3A2056.7299999997886%7D\" height=\"1109\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p style=\"text-align: center;\">\u0130svi\u00e7reli yaz\u0131 tipi tasar\u0131mc\u0131s\u0131 Max Miedinger (1910-1980) taraf\u0131ndan 1957 y\u0131l\u0131nda yarat\u0131lan Helvetica, belki de d\u00fcnyan\u0131n en yayg\u0131n kullan\u0131lan sans-serif yaz\u0131 tipi. Anla\u015f\u0131labilir ve net yap\u0131s\u0131 nedeniyle trafik i\u015faretlerinde, uyar\u0131 levhalar\u0131nda ve devletler aras\u0131 yaz\u0131\u015fmalarda \u00f6ncelikli olarak tercih ediliyor. Ayn\u0131 nedenden\u00a0<a href=\"https:\/\/bigumigu.com\/haber\/tursusu-kurulan-fontlar\/\" target=\"_blank\" rel=\"noopener noreferrer\">tasar\u0131mc\u0131lar\u0131n da g\u00f6zde fontlar\u0131ndan<\/a>\u00a0biri Helvetica. Dolay\u0131s\u0131yla reklam metinlerinde ve reklam panolar\u0131nda s\u0131k\u00e7a kullan\u0131l\u0131yor. Helvetica g\u00fcn\u00fcm\u00fcze gelene kadar birka\u00e7 k\u00fc\u00e7\u00fck dokunu\u015f ge\u00e7irmi\u015f. Bunlar i\u00e7inde en dikkate de\u011fer olan\u0131 1983 y\u0131l\u0131nda Neue Helvetica ad\u0131yla dijitalle\u015ftirilmi\u015f olmas\u0131. Bu haliyle girdi\u011fimiz 36. y\u0131lda ise g\u00fcn\u00fcm\u00fcz\u00fcn ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u015fekilde yenilendi ve Helvetica Now do\u011fdu.<\/p>\n<h2 style=\"text-align: center;\">Helvetica Now bug\u00fcn\u00fcn tasar\u0131mc\u0131lar\u0131n\u0131n ve reklamc\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in tasarland\u0131<\/h2>\n<p style=\"text-align: center;\">Helvetica Now, Monotype\u2019da d\u00fczinelerce tasar\u0131mc\u0131n\u0131n ve m\u00fchendisin ortak \u00e7al\u0131\u015fmas\u0131 sayesinde hayata ge\u00e7irilen bir g\u00fcncelleme. Planlama ve tasar\u0131m s\u00fcreci Aral\u0131k 2014\u2019te ba\u015flam\u0131\u015f. Her bir karakter yeniden \u00e7izilmi\u015f ve d\u00fczenlenmi\u015f. Ekibin hedefi, bug\u00fcn\u00fcn tasar\u0131mc\u0131lar\u0131n\u0131n ve reklamc\u0131lar\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan bir Helvetica yaratmak olmu\u015f.\u00a0 Tan\u0131t\u0131m\u0131nda ise tasar\u0131mc\u0131lar\u0131n ve markalar\u0131n yan\u0131 s\u0131ra \u201cherkes i\u00e7in\u201d oldu\u011fu vurgulan\u0131yor.<\/p>\n<div class=\"responsive-container\" style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Helvetica Now\" src=\"https:\/\/player.vimeo.com\/video\/327956090?dnt=1&amp;app_id=122963\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p style=\"text-align: center;\">Helvetica Now; kullan\u0131m amac\u0131n\u0131za g\u00f6re se\u00e7ebilece\u011finiz\u00a0<em>micro, text<\/em>\u00a0ve\u00a0<em>display<\/em>\u00a0adl\u0131 3 farkl\u0131 boyutta sunulmu\u015f.\u00a0<em>Micro<\/em>\u00a0k\u00fc\u00e7\u00fck boyutlu ekranlar i\u00e7in,\u00a0<em>text<\/em>\u00a0ise standart boyutta yaz\u0131l\u0131 materyallerde kullan\u0131lmak i\u00e7in tasarlanm\u0131\u015f. Tabela ve pano gibi b\u00fcy\u00fck boyutlu alanlarda kullanmak i\u00e7inse\u00a0<em>Display<\/em>\u2019i tercih edebilirsiniz.<\/p>\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--cta EmbeddedTweet--mediaForward media-forward js-clickToOpenTarget js-tweetIdInfo tweet-InformationCircle-widgetParent\" lang=\"tr\" data-click-to-open-target=\"https:\/\/twitter.com\/Monotype\/status\/1116712920417820672\" data-iframe-title=\"Twitter Tweeti\" data-scribe=\"page:tweet\" data-tweet-id=\"1116712920417820672\" data-twitter-event-id=\"1\">\n<article class=\"MediaCard\n           MediaCard--mediaForward\n\n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\" data-scribe=\"element:photo\">\n<p style=\"text-align: center;\">Fontu, internet sitesi \u00fczerinde deneyebilirsiniz. Yaln\u0131zca masa \u00fcst\u00fc kullan\u0131m i\u00e7in olan\u00a0<em>Helvetica Now Display Black<\/em>\u2019i\u00a0<a href=\"http:\/\/hello.monotype.com\/Helvetica-Now-Download.html\" target=\"_blank\" rel=\"noopener noreferrer\">buradan<\/a>\u00a0\u00fccretsiz indirip kullanabilirsiniz. Fontun di\u011fer t\u00fcrlerini ise\u00a0<a href=\"https:\/\/www.myfonts.com\/fonts\/mti\/helvetica-now\" target=\"_blank\" rel=\"noopener noreferrer\">buradan<\/a>\u00a0inceleyerek sat\u0131n alabilirsiniz.<\/p>\n<p style=\"text-align: center;\">Yeni fontla ilgili geli\u015fmeleri Monotype\u2019\u0131n\u00a0<a href=\"https:\/\/www.monotype.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet sitesi,<\/a>\u00a0<a href=\"https:\/\/www.facebook.com\/ByMonotype\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook sayfas\u0131,\u00a0<\/a><a href=\"https:\/\/twitter.com\/Monotype\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u2019\u0131<\/a>\u00a0ve\u00a0<a href=\"https:\/\/www.instagram.com\/bymonotype\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram\u2019\u0131<\/a>\u00a0\u00fczerinden takip edebilirsiniz.<\/p>\n<p style=\"text-align: center;\"><em>G\u00f6rsel:\u00a0<a href=\"https:\/\/www.myfonts.com\/fonts\/mti\/helvetica-now\" target=\"_blank\" rel=\"noopener noreferrer\">Monotype<\/a><\/em><\/p>\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 1200px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle\" style=\"text-align: center;\" data-style=\"padding-bottom: 50.0000%\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Monotype, Helvetica\u2019ya bug\u00fcn\u00fcn ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak \u00fczere yeni bir yorum getirdi ve b\u00f6ylece Helvetica Now&#8217;\u0131 kullan\u0131ma sundu.<\/p>\n","protected":false},"author":13,"featured_media":26050,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26049","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26050"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26049"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}