Facebook d\u00fcn F8 konferans\u0131nda Instagram’\u0131n yeni \u00f6zelliklerini duyurdu. \u015eirket, etkinlikte art\u0131k i\u00e7erik \u00fcreticilerin de payla\u015ft\u0131klar\u0131 \u00fcr\u00fcnleri sat\u0131\u015fa y\u00f6nelik olarak etiketleyebilece\u011fini ve g\u00f6nderilerini ya da Hikayelerini g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131lara do\u011frudan satabilece\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
\u015eimdilik bu \u00f6zellik\u00a0yeni checkout beta program\u0131na<\/a>\u00a0dahil olan i\u015fletmelerin etiketledi\u011fi \u00fcr\u00fclerde \u00a0ge\u00e7erli ve sadece ABD’li kullan\u0131c\u0131lara a\u00e7\u0131k.<\/p>\n Bu yeni \u00f6zelli\u011fin yay\u0131na al\u0131nmas\u0131yla birlikte Instagram’\u0131n gelir kaynaklar\u0131nda da bir de\u011fi\u015fiklik s\u00f6z konusu olabilir. Milyarlarca takip\u00e7isi olan Influencerlar\u0131n do\u011frudan sat\u0131\u015f yapabilmesi, Instagram’\u0131n reklamdan \u00e7ok e-ticaret alan\u0131nda b\u00fcy\u00fcmesine katk\u0131da bulunacakt\u0131r.<\/p>\n \u015eirket ayr\u0131ca Instagram’\u0131n birka\u00e7 ayd\u0131r \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131\u00a0ba\u011f\u0131\u015f yap \u00e7\u0131kartmalar\u0131n\u0131 da<\/a>\u00a0Hikayeler’de yay\u0131na alaca\u011f\u0131n\u0131 duyurdu.<\/p>\n \u015eimdiye kadar yaln\u0131zca se\u00e7ilen i\u015fletmeler ve markalar taraf\u0131ndan kullan\u0131labilen etiketleme \u00f6zelli\u011fi i\u00e7erik \u00fcreticilerine ve Influencerlara a\u00e7\u0131lm\u0131\u015f olmas\u0131 ger\u00e7ekte b\u00fcy\u00fck bir ad\u0131m.<\/p>\n Yine de i\u00e7erik \u00fcreticilerinin bu sat\u0131\u015flar \u00fczerinden komisyon almas\u0131 hen\u00fcz s\u00f6z konusu de\u011fil. \u015eu an i\u00e7in i\u00e7erik \u00fcreticiler, g\u00f6nderi \u00fczerinden yap\u0131lan sat\u0131\u015flardan pay alam\u0131yor olsa da gelecek g\u00fcnler de Facebook’un bu y\u00f6nde bir geli\u015ftirmeyi yay\u0131na almas\u0131 olas\u0131. Kendi \u00fcr\u00fcn serilerini \u00e7\u0131karan Influencerlar i\u00e7in ise sat\u0131\u015flardan komisyon almak \u00f6n planda olmayabilir.<\/p>\n Ayn\u0131 zamanda bu \u00f6zellik Influencerlara s\u0131k\u00e7a sorulan “\u00dczerindekini nereden ald\u0131n?”, ” G\u00f6zl\u00fc\u011f\u00fcn\u00fcn markas\u0131 ne?” gibi sorulara kestirme bir \u015fekilde cevap verme niteli\u011fine sahip. Bir Facebook yetkilisi konuyla ilgili yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi:<\/p>\n \u0130nsanlar hali haz\u0131rda yorumlarda ve Direct’te \u00fcr\u00fcnlerle ilgili sorular sorarak i\u00e7erik \u00fcreticilerinden al\u0131\u015fveri\u015f yap\u0131yorlar. \u00dcr\u00fcnleri etiketleme \u00f6zelli\u011fi sayesinde, i\u00e7erik \u00fcreticileri, takip\u00e7ilerinin arad\u0131\u011f\u0131 bilgileri sunabilir ve kendilerini ifade etmeye ve ak\u0131llar\u0131nda olanlar\u0131 payla\u015fmaya geri d\u00f6nebilir, bu da takip\u00e7ilerini mutlu eder.<\/em><\/p><\/blockquote>\n Facebook yetkilisinin s\u00f6yledi\u011fine g\u00f6re herhangi bir gelir elde etmeyecek olmalar\u0131na ra\u011fmen Influencerlar al\u0131\u015fveri\u015f g\u00f6nderileriyle ilgili ek istatistiklere eri\u015febilecek. Bu istatistikler aras\u0131nda etkile\u015fim ve al\u0131\u015fveri\u015f oda\u011f\u0131nda verilere de yer verilecek. Bu sayede ge\u00e7imini sadece i\u00e7erik \u00fcreticili\u011finden kazanan Influencerlar\u0131n markalarla daha karl\u0131 anla\u015fmalara imza atmas\u0131 da ihtimal dahilinde.<\/p>\n Instagram, bu \u00f6zelli\u011fi test etmeye \u00f6n\u00fcm\u00fczdeki haftalarda\u00a0Gigi Hadid<\/a>,\u00a0Kim Kardashian West<\/a>,\u00a0Kris Jenner<\/a>,\u00a0Kylie Jenner<\/a>\u00a0ve\u00a0Leesa Angelique<\/a>\u00a0‘in de dahil oldu\u011fu k\u00fc\u00e7\u00fck bir i\u00e7erik \u00fcreticisi grubuyla ba\u015flayacak.<\/p>\n","protected":false},"excerpt":{"rendered":" Yak\u0131n zamanda al\u0131\u015fveri\u015f \u00f6zelli\u011fini \u00f6deme servisi ile geni\u015fleten Instagram, \u015fimdi de bu \u00f6zelli\u011fi Influencerlar\u0131n ve i\u00e7erik \u00fcreticilerinin kullan\u0131m\u0131na a\u00e7\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":26107,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26106","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26107"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26106"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}