{"id":26313,"date":"2019-06-24T10:41:25","date_gmt":"2019-06-24T07:41:25","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=26313"},"modified":"2019-06-24T10:41:25","modified_gmt":"2019-06-24T07:41:25","slug":"youtubeda-artirilmis-gerceklik-reklamlari-donemi-basliyor","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/youtubeda-artirilmis-gerceklik-reklamlari-donemi-basliyor\/","title":{"rendered":"YouTube\u2019da art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklamlar\u0131 d\u00f6nemi ba\u015fl\u0131yor"},"content":{"rendered":"<p style=\"text-align: center;\">Google\u2019\u0131n video platformu\u00a0<a href=\"https:\/\/mediacat.com\/etiket\/youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklamlar\u0131n\u0131 \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde kullan\u0131ma sunmaya haz\u0131rlan\u0131yor.<\/p>\n<p style=\"text-align: center;\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklamlar\u0131 YouTube\u2019da ilk olarak, platformda bir hayli pop\u00fcler bir t\u00fcr olan makyaj i\u00e7eriklerinde boy g\u00f6sterecek. Yeni sunulacak interaktif reklam modeli sayesinde kullan\u0131c\u0131lar, makyaj vlogger\u2019lar\u0131n\u0131n i\u00e7eriklerini izlerken, ayn\u0131 zamanda \u00fcr\u00fcnleri sanal olarak deneyebilecek. \u00d6rne\u011fin, makyajla ilgili bir i\u00e7erikte vlogger belirli bir markan\u0131n belirli bir \u00fcr\u00fcn\u00fcnden bahsetti\u011fi s\u0131rada YouTube kullan\u0131c\u0131lar\u0131 \u201cVirtual try on\u201d \u00f6zelli\u011fini kullanarak, bahsi ge\u00e7en \u00fcr\u00fcn\u00fcn kendilerinde nas\u0131l g\u00f6r\u00fcnece\u011fini test edebilecek.<\/p>\n<p style=\"text-align: center;\">Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklamlar\u0131n\u0131 deneyen ilk marka ise MAC Cosmetics oldu.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-152205\" src=\"https:\/\/mediacat.com\/wp-content\/uploads\/2019\/06\/google-youtube-virtually-try-on.gif\" alt=\"\" width=\"643\" height=\"1392\" \/><\/p>\n<p style=\"text-align: center;\">Google, s\u00f6z konusu yeni \u00f6zelli\u011fiyle, interaktif olmayan video reklamlar\u0131na k\u0131yasla daha fazla insan\u0131n ilgisini \u00e7ekmek istiyor. Google\u2019dan yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, deneme a\u015famas\u0131nda art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik \u00f6zelli\u011fini kullan\u0131c\u0131lar\u0131n y\u00fczde 30\u2019u deneyimledi, sanal ruj kullan\u0131m\u0131yla ortalama 80 saniye ge\u00e7irildi. Ancak s\u00f6z konusu ilginin teknolojinin yeni olmas\u0131ndan kaynakl\u0131 olup olmad\u0131\u011f\u0131 belirsiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n video platformu YouTube, art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik reklamlar\u0131n\u0131 \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde kullan\u0131ma sunmaya haz\u0131rlan\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":26314,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26313","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26314"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26313"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}