{"id":26422,"date":"2019-07-08T10:54:34","date_gmt":"2019-07-08T07:54:34","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=26422"},"modified":"2019-07-08T10:54:36","modified_gmt":"2019-07-08T07:54:36","slug":"adidastan-baltayi-tasa-vuran-bir-sosyal-medya-kampanyasi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/adidastan-baltayi-tasa-vuran-bir-sosyal-medya-kampanyasi\/","title":{"rendered":"Adidas\u2019tan baltay\u0131 ta\u015fa vuran bir sosyal medya kampanyas\u0131"},"content":{"rendered":"\n<p style=\"text-align: center;\">Ge\u00e7ti\u011fimiz g\u00fcnlerde \u0130ngiliz futbol kul\u00fcb\u00fc\u00a0<a href=\"https:\/\/mediacat.com\/arsenal-adidas-ic-saha-forma-tanitim-filmi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arsenal\u2019le i\u015fbirli\u011fi kapsam\u0131nda haz\u0131rlanan reklam filmini<\/a>\u00a0planland\u0131\u011f\u0131 gibi 1 Temmuz\u2019da yay\u0131nlamak yerine YouTube hesab\u0131na erken bir tarihte y\u00fcklemesi ve dolay\u0131s\u0131yla da kendi filmini s\u0131zd\u0131rmas\u0131yla g\u00fcndeme gelen adidas, yeni sosyal medya kampanyas\u0131yla bir kez daha baltay\u0131 ta\u015fa vurdu.<\/p>\n<p style=\"text-align: center;\">Arsenal\u2019in \u00e7i\u00e7e\u011fi burnunda forma sponsoru\u00a0<a href=\"https:\/\/mediacat.com\/etiket\/adidas\/\" target=\"_blank\" rel=\"noopener noreferrer\">adidas<\/a>, forma tan\u0131t\u0131m\u0131 i\u00e7in Twitter\u2019da ba\u015flatt\u0131\u011f\u0131 #DareToCreate kampanyas\u0131nda taraftarlara #DareToCreate etiketiyle payla\u015f\u0131m yapmaya davet etmi\u015fti. Markan\u0131n Birle\u015fik Krall\u0131k hesab\u0131, s\u00f6z konusu etiketle yap\u0131lan payla\u015f\u0131mlara kar\u015f\u0131l\u0131k, payla\u015f\u0131m\u0131 yapan hesab\u0131n ad\u0131n\u0131n yaz\u0131l\u0131 oldu\u011fu bir\u00a0<a href=\"https:\/\/mediacat.com\/etiket\/arsenal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arsenal<\/a>\u00a0formas\u0131 g\u00f6rseli payla\u015f\u0131yordu.<\/p>\n<p style=\"text-align: center;\">Ne var ki bir\u00e7ok Twitter kullan\u0131c\u0131s\u0131 adidas\u2019\u0131n bu hamlesini istismar ederek, markan\u0131n \u0131rk\u00e7\u0131, a\u015fa\u011f\u0131lay\u0131c\u0131 ve Yahudi d\u00fc\u015fman\u0131 tweet\u2019ler payla\u015fmas\u0131na neden oldu. adidas Birle\u015fik Krall\u0131k hesab\u0131, s\u0131rt\u0131nda GasAllJewss, InnocentHitler gibi kullan\u0131c\u0131 adlar\u0131n\u0131n yan\u0131 s\u0131ra 1989 y\u0131l\u0131nda 96 ki\u015finin hayat\u0131n\u0131 kaybetti\u011fi Hillsborough facias\u0131na ve 2007 y\u0131l\u0131nda kaybolan Madeleine McCann adl\u0131 \u00e7ocu\u011fa g\u00f6ndermelerde bulunan ifadelerin yaz\u0131l\u0131 oldu\u011fu Arsenal formalar\u0131n\u0131 otomatik payla\u015ft\u0131.<\/p>\n<center>\n<p>https:\/\/twitter.com\/ZachAJacobson\/status\/1145883221994831872?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1145883221994831872&amp;ref_url=https%3A%2F%2Fmediacat.com%2Fadidastan-baltayi-tasa-vuran-bir-sosyal-medya-kampanyasi%2F<\/p>\n<\/center>\n<p style=\"text-align: center;\">Olay\u0131n ard\u0131ndan sald\u0131rgan tweet\u2019ler silinirken, Twitter da bir\u00e7ok hesab\u0131 kapatt\u0131. CNN\u2019e konu\u015fan bir adidas yetkilisi, otomatik payla\u015f\u0131m yapan mekanizman\u0131n, k\u00fc\u00e7\u00fck bir az\u0131nl\u0131\u011f\u0131n elinden \u00e7\u0131kan sald\u0131rgan tweet\u2019ler nedeniyle acilen durduruldu\u011funu ve Twitter\u2019\u0131n da konuyu ara\u015ft\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n<p style=\"text-align: center;\">\u00d6te yandan, Twitter\u2019da ni\u00e7in \u0131rk\u00e7\u0131 ya da Yahudi kar\u015f\u0131t\u0131 kullan\u0131c\u0131 adlar\u0131n\u0131n al\u0131nabiliyor oldu\u011fu sorusu da g\u00fcndeme geldi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka, Twitter&#8217;da \u0131rk\u00e7\u0131 ve sald\u0131rgan ifadeleri otomatik payla\u015fmas\u0131yla g\u00fcndemde.<\/p>\n","protected":false},"author":13,"featured_media":26423,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26422","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26423"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26422"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}