{"id":26898,"date":"2019-08-19T11:26:42","date_gmt":"2019-08-19T08:26:42","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=26898"},"modified":"2019-08-19T11:26:43","modified_gmt":"2019-08-19T08:26:43","slug":"nike-tipki-netflix-gibi-abonelik-modeline-geciyor","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/nike-tipki-netflix-gibi-abonelik-modeline-geciyor\/","title":{"rendered":"Nike, t\u0131pk\u0131 Netflix gibi abonelik modeline ge\u00e7iyor"},"content":{"rendered":"\n

G\u00fcn\u00fcm\u00fczde, bir \u015feye abonelik tabanl\u0131 eri\u015fim talep etmeyen \u00f6nde gelen bir teknoloji \u015firketi bulmak neredeyse imkans\u0131z. Amazon, bunu Prime sistemi ile\u00a0yap\u0131yor.\u00a0Apple, iCloud ve Apple Music ile yap\u0131yor, Google G Suite ile yap\u0131yor ve Netflix, ayl\u0131k bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda i\u00e7eriklerine eri\u015febilmeyi sa\u011fl\u0131yor.<\/p>\n

Bu ayl\u0131k abonelik sisteminden etkilenmi\u015f gibi g\u00f6r\u00fcnen Nike da\u00a0bu haftadan itibaren y\u0131l boyunca \u00e7ocuklar i\u00e7in \u00fcr\u00fcnlerini kullanmay\u0131 sa\u011flayan bir abonelik sistemini ba\u015flat\u0131yor. Hizmet, ayl\u0131k 20, 30 ve 50 dolar\u00a0de\u011ferinde \u00fc\u00e7 fiyatland\u0131rmadan olu\u015facak.<\/p>\n

\"Nike\"<\/p>\n

Abonelik sistemi \u015fimdilik sadece 2-10 ya\u015f aras\u0131 \u00e7ocuklar\u0131 kapsayacak. Nike Adventure Club ad\u0131 verilen bu sistemde, en ucuz se\u00e7enek, \u00e7ocuklar\u0131n her \u00fc\u00e7 ayda bir yeni spor ayakkab\u0131lar almas\u0131n\u0131 sa\u011flayacak. 30 dolarl\u0131k abonelik, iki ayda bir spor ayakkab\u0131 ve en pahal\u0131 se\u00e7enek her ay \u00e7ocuklara yeni bir ayakkab\u0131 vermeyi vaat ediyor.<\/p>\n

Nike, neden ayl\u0131k abonelik sistemini sunuyor?<\/h2>\n

\"Nike<\/p>\n

Aboneliklerin bu kadar pop\u00fcler olmas\u0131n\u0131n nedeni, t\u00fcketicilerin ve i\u015fletmelerin onlar\u0131 bir \u015fekilde daha \u00e7ekici bulmalar\u0131d\u0131r. Anl\u0131k olarak y\u00fcksek miktarda paray\u0131 bir \u00fcr\u00fcne vermektense, ayl\u0131k olarak k\u00fc\u00e7\u00fck miktarlada yap\u0131lan \u00f6demeler her zaman daha \u00e7ekici olmu\u015ftur.<\/p>\n

Mesela \u00e7ocuklar\u0131 ele alal\u0131m. \u00c7ocuklar, her y\u0131l insan yap\u0131s\u0131 gere\u011fi b\u00fcy\u00fcyor ve bu b\u00fcy\u00fcme 20\u2019li ya\u015flar\u0131na kadar durmuyor. \u00c7ocuklar\u0131n ayaklar\u0131n\u0131n her y\u0131l b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc varsayarsak bu da her y\u0131l en az 1 \u00e7ift yeni ayakkab\u0131 demektir ki bu, en iyi ihtimal olabilir. Bunun fark\u0131na varan\u00a0Nike da\u00a0hem gelirlerini art\u0131rmak hem de ebeveynlere \u00f6demeler konusunda yard\u0131mc\u0131 olmak i\u00e7in yeni abonelik sistemi olan Adventure Club\u2019u ba\u015flattt\u0131. Bu sayede, m\u00fc\u015fterilerini kendisine ayl\u0131k olarak ba\u011flayacak ve kar\u015f\u0131l\u0131\u011f\u0131nda onlara d\u00fczenli olarak ayakkab\u0131lar\u0131n\u0131 verecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Abonelik sisteminin bu kadar yayg\u0131nla\u015ft\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, \u00fcnl\u00fc spor giyim markas\u0131 Nike’da art\u0131k m\u00fc\u015fterilerine ayl\u0131k \u00f6demeler kar\u015f\u0131l\u0131\u011f\u0131nda \u00fcr\u00fcnlerini sunacak.<\/p>\n","protected":false},"author":13,"featured_media":26899,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26898","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26899"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26898"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}