{"id":26987,"date":"2019-09-02T10:31:59","date_gmt":"2019-09-02T07:31:59","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=26987"},"modified":"2019-09-02T10:32:04","modified_gmt":"2019-09-02T07:32:04","slug":"doritos-logosunu-reklamlarindan-ve-sosyal-medya-hesaplarindan-kaldirdi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/doritos-logosunu-reklamlarindan-ve-sosyal-medya-hesaplarindan-kaldirdi\/","title":{"rendered":"Doritos, logosunu reklamlar\u0131ndan ve sosyal medya hesaplar\u0131ndan kald\u0131rd\u0131"},"content":{"rendered":"\n<p style=\"text-align: center;\">\u015eirketler pazarlamalar\u0131nda markalar\u0131n\u0131n g\u00f6sterimini ve tan\u0131t\u0131m\u0131 daha az yapmaya ba\u015flad\u0131lar. \u00d6zellikle\u00a0<a href=\"https:\/\/bigumigu.com\/etiket\/z-jenerasyon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Z jenerasyonunun<\/a>\u00a0\u00fcr\u00fcn tan\u0131t\u0131mlar\u0131nda direkt olarak reklama maruz kalmak istememesi bu stratejinin temelini olu\u015fturuyor. Frito-Lay pazarlama ba\u015fkan yard\u0131mc\u0131s\u0131 Rachel Ferdinando\u2019nun Z ku\u015fa\u011f\u0131n\u0131 olu\u015fturan 20\u2019li y\u0131llar\u0131n ba\u015flar\u0131nda olan gen\u00e7lere istinaden s\u00f6yledi\u011fi \u201cGeleneksel reklamc\u0131l\u0131\u011f\u0131 neredeyse reddetme arzusu i\u00e7indeler\u201d ifadesi markalar\u0131n \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131nda farkl\u0131 bir yol denemesi gerekti\u011fini anlat\u0131yor. E\u011flendirici sosyal medya i\u00e7erikleri, kullan\u0131\u015fl\u0131 uygulamalar veya pop\u00fcler dizilere yerle\u015ftirilen \u00fcr\u00fcnler yeni pazarlama stratejilerinin ba\u015f\u0131nda geliyor.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135117\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-1.jpg\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-1.jpg 1280w, https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-1-768x616.jpg 768w\" alt=\"\" width=\"1280\" height=\"1026\" \/><\/p>\n<h2 style=\"text-align: center;\">Kampanyan\u0131n hedefinde Z jenerasyonu var<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/bigumigu.com\/etiket\/doritos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Doritos<\/a>\u00a0de\u011fi\u015fim s\u00fcrecinde olan \u00fcr\u00fcn tan\u0131t\u0131m kampanyalar\u0131na ayak uydurarak 26 A\u011fustos\u2019tan itibaren logosunu t\u00fcm reklam ve sosyal i\u00e7eriklerden kald\u0131raca\u011f\u0131n\u0131 duyurdu. \u015eirket bunun yerine ikonik \u00fc\u00e7gen tasar\u0131m\u0131n\u0131 ve \u201cLogo Goes Here\u201d (Logo Buraya Gelecek) yaz\u0131s\u0131n\u0131 kullanacak. Marka bununla birlikte cips severlerin klasikle\u015fmi\u015f Doritos renklerine bakarak hangi \u00fcr\u00fcn\u00fc ald\u0131klar\u0131n\u0131 bileceklerini umuyor.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/bigumigu.com\/etiket\/goodby-silverstein-partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">Goodby Silverstein &amp; Partners<\/a>\u00a0taraf\u0131ndan haz\u0131rlanan kampanyan\u0131n konusu \u201cAnother Level\u201d (Ba\u015fka Bir Seviye) oldu. Z jenerasyonunu hedef alan kampanyada markan\u0131n k\u0131rm\u0131z\u0131 ve mavi renk paletlerinin yan\u0131 s\u0131ra \u00fc\u00e7gen \u015fekillerin i\u00e7inde cipslerin neler i\u00e7eri\u011fini belli eden motifler yer alacak. Z jenerasyonunun markan\u0131n g\u00f6z \u00f6n\u00fcne sokulmad\u0131\u011f\u0131 ve daha esprili reklamlardan ho\u015fland\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde kampanyan\u0131n bu ku\u015fak i\u00e7in etkileyici olabilece\u011fi g\u00f6z\u00fck\u00fcyor.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135119\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-4.png\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-4.png 1366w, https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-4-768x432.png 768w\" alt=\"\" width=\"1366\" height=\"768\" \/><\/p>\n<h2 style=\"text-align: center;\">Doritos yerine \u201cLogo Goes Here\u201d yaz\u0131s\u0131<\/h2>\n<p style=\"text-align: center;\">Ferdinando, \u201cBa\u015fka Bir Seviye\u201d ad\u0131 verilen kampanya, Doritos\u2019un dijital pazarlama alan\u0131ndaki en \u00f6nemli yat\u0131r\u0131mlar\u0131ndan birini temsil etti\u011fini s\u00f6yl\u00fcyor. Doritos markas\u0131n\u0131n kampanyas\u0131 i\u00e7in y\u00fczde 80\u2019i 18 ila 24 ya\u015f aral\u0131\u011f\u0131nda kullan\u0131c\u0131lara sahip\u00a0<a href=\"https:\/\/uproxx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uproxx<\/a>\u00a0ve NTRWK ile anla\u015fmaya vard\u0131. Youtube reklamlar\u0131 ve yap\u0131lan t\u00fcm dijital yat\u0131r\u0131mlar \u015firketin Z jenerasyonunu her zamankinden daha fazla hedefe ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Haz\u0131rlanan Youtube reklamlar\u0131nda \u00e7e\u015fitli \u00fc\u00e7gen \u015fekilleri kullan\u0131l\u0131rken Doritos logosu bulan\u0131k hale g\u00f6steriliyor. A\u00e7\u0131k hava reklamlar\u0131nda ise ikonik \u00fc\u00e7genin i\u00e7inde \u201cLogo Goes Here\u201d yaz\u0131s\u0131 bulunuyor. Doritos televizyon i\u00e7in de reklam filmi serisi haz\u0131rl\u0131yor. MTV Video M\u00fczik \u00d6d\u00fclleri\u2019nde g\u00f6sterilecek olan reklamlarda markadan ve logodan bahsedilmeyecek.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135118\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/08\/doritos-Goodby-Silverstein-Partners-anti-ad-no-logo-goes-here-Another-Level-bigumigu-2.jpg\" alt=\"\" width=\"500\" height=\"985\" \/><\/p>\n<p style=\"text-align: center;\">Kampanya i\u00e7in Doritos\u2019un t\u00fcm sosyal payla\u015f\u0131m sitelerindeki logolar kald\u0131r\u0131ld\u0131. Eskiden y\u00fcklenmi\u015f olan logolu t\u00fcm i\u00e7erikler de dahil. Hayran kitlesinin \u201cAnother Level\u201d kavram\u0131ndan neler \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6rmek isteyen \u015firket m\u00fc\u015fterilerinin #LogoGoesHere etiketi ile kavram\u0131n neler anlatt\u0131\u011f\u0131n\u0131 payla\u015fabiliyor. T\u00fcketiciler bu payla\u015f\u0131mlar\u0131n yan\u0131 s\u0131ra Snapchat \u2018triangle themselves\u2019 (kendini \u00fc\u00e7genle) filtresini kullanabiliyor. doritos.com olan internet sitesi ise\u00a0<a href=\"https:\/\/www.thelogogoeshere.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">thelogogoeshere.com<\/a>\u00a0olarak de\u011fi\u015ftirildi.<\/p>\n<h2 style=\"text-align: center;\">Another Level felsefesi farkl\u0131la\u015farak devam edecek<\/h2>\n<p style=\"text-align: center;\">Doritos, logosunu reklam i\u00e7eriklerinden kal\u0131c\u0131 olarak \u00e7\u0131karmad\u0131. Ancak \u015firket Another Level felsefesinin gelecekteki marka stratejilerinin ba\u015flang\u0131c\u0131 olarak g\u00f6r\u00fcyor. \u0130lerleyen s\u00fcre\u00e7lerde felsefenin ba\u015fka temalara da sahip olaca\u011f\u0131n\u0131 belirtiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doritos Z jenerasyonunu hedef alan kampanyas\u0131 kapsam\u0131nda logosunu reklamlardan ve t\u00fcm sosyal medya i\u00e7eriklerinden kald\u0131r\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":26988,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-26987","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/26987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/26988"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=26987"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=26987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}