Facebook yeni bir \u015firket logosuna ge\u00e7i\u015f yaparak kendini, kendi \u00fcr\u00fcn\u00fc olan sosyal a\u011f Facebook\u2019tan farkl\u0131la\u015ft\u0131r\u0131yor.<\/p>\n
Facebook tek bir sosyal medya platformu olmaktan \u00e7\u0131k\u0131p dev bir \u015firkete d\u00f6n\u00fc\u015ft\u00fc; Whatsapp, Instagram gibi pop\u00fcler uygulamalar\u0131 zamanla kendi b\u00fcnyesine katt\u0131. \u015eirket b\u00fcy\u00fcmesini sanal d\u00fcnyan\u0131n d\u0131\u015f\u0131nda, donan\u0131m \u00fcr\u00fcnleri \u00fcreterek de s\u00fcrd\u00fcr\u00fcyor; Oculus ve Portal gibi \u00fcr\u00fcnlerle s\u0131k s\u0131k g\u00fcndeme geliyor.<\/p>\n
Facebook\u2019un sadece bir sosyal a\u011f olmaktan \u00e7\u0131kmas\u0131, \u015firket kimli\u011fini de yeniden yap\u0131land\u0131rmas\u0131n\u0131 gerektirdi. \u015eirket olarak Facebook, \u00fcr\u00fcnlerinin kendine ait oldu\u011funu g\u00f6sterirken ayn\u0131 zamanda \u015firketi yaz\u0131l\u0131m ve donan\u0131m \u00fcr\u00fcnlerinin \u00e7at\u0131s\u0131nda konumland\u0131racak bir strateji izliyor.<\/p>\n
Tahmin edece\u011finiz \u00fczere en \u00e7ok da sosyal a\u011f olan Facebook ile \u015firket olan Facebook noktas\u0131ndaki ayr\u0131m\u0131 netle\u015ftirmek istiyor. D\u00fcn tan\u0131tt\u0131\u011f\u0131 yeni kurumsal \u015firket logosu da bu stratejinin somut bir g\u00f6stergesi.<\/p>\n
Facebook CMO\u2019su Antonio Lucio\u2019nun\u00a0d\u00fcnk\u00fc blog yaz\u0131s\u0131yla\u00a0duyurulan yeni logo, \u015firket olarak Facebook\u2019un yeni kurumsal logosu. Lucio\u2019ya g\u00f6re bu logo de\u011fi\u015fimi, Facebook\u2019un sahiplik yap\u0131s\u0131n\u0131 kullan\u0131c\u0131lara ve i\u015fletmelere anlatmak i\u00e7in \u00e7ok daha etkili.<\/p>\n
Ana sosyal a\u011fa ait mavi Facebook logosundan farkl\u0131 olan bu \u015firket logosu, Facebook\u2019a ait t\u00fcm di\u011fer sosyal uygulamalarda da g\u00f6r\u00fcnecek. \u00d6rne\u011fin Instagram ve WhatsApp\u2019ta kullan\u0131c\u0131lar, oturum a\u00e7ma ekranlar\u0131nda bu logoyla kar\u015f\u0131lacaklar. Uygulamada kullan\u0131lan mavi logo k\u00fc\u00e7\u00fck harflerden olu\u015furken \u015firket logosunun tamamen b\u00fcy\u00fck harflerden olu\u015fmas\u0131 da \u00f6nemli bir fark olarak dikkat \u00e7ekiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook yeni bir \u015firket logosuna ge\u00e7i\u015f yaparak kendini, kendi \u00fcr\u00fcn\u00fc olan sosyal a\u011f Facebook\u2019tan farkl\u0131la\u015ft\u0131r\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":27472,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-27464","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/27472"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=27464"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=27464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}