{"id":27737,"date":"2019-12-16T10:41:56","date_gmt":"2019-12-16T07:41:56","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=27737"},"modified":"2019-12-16T10:41:58","modified_gmt":"2019-12-16T07:41:58","slug":"atilan-her-golun-degeri-08-olabilir-mi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/atilan-her-golun-degeri-08-olabilir-mi\/","title":{"rendered":"At\u0131lan Her Gol\u00fcn De\u011feri 0,8 Olabilir Mi?"},"content":{"rendered":"\n<p style=\"text-align: center;\">Cinsiyete dayal\u0131 gelir e\u015fitsizli\u011fi bu sene markalar\u0131n kampanyalar\u0131nda \u00f6ne \u00e7\u0131kan konular aras\u0131nda yer al\u0131yor. Her alanda oldu\u011fu gibi sporda da bu gelirler aras\u0131ndaki u\u00e7urum dikkat \u00e7ekiyor. ABD\u2019li kad\u0131n futbolcular\u0131n bu sene ger\u00e7ekle\u015fen FIFA Kad\u0131nlar D\u00fcnya Kupas\u0131\u2019ndan \u00f6nce gelir e\u015fitsizli\u011fine vurgu yap\u0131p Futbol Federasyonuna dava a\u00e7mas\u0131 y\u0131l\u0131n \u00f6nemli olaylar\u0131 aras\u0131ndayd\u0131. Turnuva sonunda Nike\u00a0Never Stop Winning\u00a0kampanyas\u0131 ile \u015fampiyonlu\u011fu kazanan ABD tak\u0131m\u0131n\u0131 kutlam\u0131\u015f gelir e\u015fitsizli\u011fine dikkat \u00e7ekmi\u015fti. The New York Times da US Open (ABD A\u00e7\u0131k) yar\u0131 finalinde yay\u0131nlanan\u00a0The Truth Has a Voice: Gender Equality\u00a0isimli kampanyayla kad\u0131n sporcular\u0131n m\u00fccadelelerini ve haks\u0131zl\u0131k kar\u015f\u0131s\u0131ndaki sava\u015f\u0131n\u0131 \u00f6n plana koymu\u015ftu.<\/p>\n<h2 style=\"text-align: center;\">Kad\u0131nlar erkeklere oranla y\u00fczde 20 daha az kazan\u0131yor<\/h2>\n<p style=\"text-align: center;\">IBGE\u00a0verilerine\u00a0g\u00f6re kad\u0131nlar\u0131n maa\u015flar\u0131 erkeklerden ortalama y\u00fczde 20,5 daha d\u00fc\u015f\u00fck. Paulista Futbol Federasyonu i\u00e7in reklam ajans\u0131\u00a0BETC S\u00e3o Paulo\u00a0taraf\u0131ndan UN Women deste\u011fiyle haz\u0131rlanan \u201cScoreboard For Change\u201d kampanyas\u0131 da kad\u0131n ve erkek aras\u0131ndaki bu gelir e\u015fitsizli\u011fine dikkat \u00e7ekiyor. 16 Kas\u0131m\u2019da oynanan \u201c2019 Kad\u0131nlar Paulista \u015eampiyonas\u0131\u201d final kar\u015f\u0131la\u015fmas\u0131nda S\u00e3o Paulo\u2019yu \u00fc\u00e7 golle yenen Corinthians kupaya uzand\u0131. Ancak FPF kanal\u0131n\u0131n skor tabelas\u0131nda 2,4 yaz\u0131yordu. Kampanya kapsam\u0131nda bu ma\u00e7 \u00f6zelinde her bir gol\u00fcn de\u011ferini 0,8 gol olarak de\u011fi\u015ftiren ajans aradaki y\u00fczde 20\u2019lik farka vurgu yapt\u0131.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140967\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/12\/BETC-Sao-Paulo-UN-Women-Paulista-Football-Federation-Scoreboard-For-Change-paulista-kadin-erkek-gelir-esitsizligi-bigumigu-3.jpeg\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/12\/BETC-Sao-Paulo-UN-Women-Paulista-Football-Federation-Scoreboard-For-Change-paulista-kadin-erkek-gelir-esitsizligi-bigumigu-3.jpeg 1280w, https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/12\/BETC-Sao-Paulo-UN-Women-Paulista-Football-Federation-Scoreboard-For-Change-paulista-kadin-erkek-gelir-esitsizligi-bigumigu-3-768x432.jpeg 768w\" alt=\"\" width=\"1280\" height=\"720\" \/><\/p>\n<h2 style=\"text-align: center;\">Kad\u0131nlar Paulista \u015eampiyonas\u0131 finali insanlar\u0131n gelir e\u015fitsizli\u011fi hakk\u0131nda konu\u015fmas\u0131na yol a\u00e7t\u0131<\/h2>\n<p style=\"text-align: center;\">Paulista Futbol Federasyonu Kad\u0131nlar Futbol Direkt\u00f6r\u00fc Aline Pellegrino, \u015fampiyonan\u0131n izlenme oran\u0131n\u0131n y\u00fcksekli\u011fine dikkat \u00e7ekerek kampanyan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne vurgu yapt\u0131. toplumun geli\u015fmesine katk\u0131da bulunacak \u00f6nemli konular\u0131 tart\u0131\u015fmaya insanlar\u0131 te\u015fvik etmenin esas oldu\u011funu s\u00f6yleyen Pellegrino kar\u015f\u0131la\u015fmadaki gol d\u00fczenlemesinin kad\u0131nlar\u0131n \u00e7al\u0131\u015fma hayat\u0131nda daha az kazand\u0131klar\u0131n\u0131n istatistiki g\u00f6sterimi oldu\u011funu ifade etti.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140966\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2019\/12\/BETC-Sao-Paulo-UN-Women-Paulista-Football-Federation-Scoreboard-For-Change-paulista-kadin-erkek-gelir-esitsizligi-bigumigu-2-e1576225362793.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\n<p style=\"text-align: center;\">Ajans #ScoreboardForChange etiketi ile ger\u00e7ekle\u015ftirdi\u011fi kampanya sayesinde sadece futbol alan\u0131nda veya sadece b\u00f6lgeye \u00f6zg\u00fc de\u011fil k\u00fcresel anlamada her alanda sorun olan gelir e\u015fitsizli\u011fini vurgulam\u0131\u015f oldu. B\u00f6ylelikle kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131lmalar\u0131, hak etti\u011fi \u00fccretleri alamamas\u0131 konusu insanlar\u0131n g\u00fcndemini olu\u015fturdu. FPF kanal\u0131nda yay\u0131nlanan ma\u00e7\u0131 700 binden fazla ki\u015fi canl\u0131 olarak izlerken kampanya cinsiyete dayal\u0131 gelir e\u015fitsizli\u011fi konusunun tart\u0131\u015f\u0131lmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7t\u0131.<\/p>\n<div class=\"responsive-container\" style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"Scoreboard For Change\" src=\"https:\/\/www.youtube.com\/embed\/kO4hNloH1t8?feature=oembed\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kad\u0131nlar\u0131n erkeklerden ortalama y\u00fczde 20 daha az kazanmas\u0131na vurgu yapmak amac\u0131yla &#8220;2019 Kad\u0131nlar Paulista \u015eampiyonas\u0131&#8221; final ma\u00e7\u0131nda at\u0131lan her gol\u00fcn de\u011ferini y\u00fczde 20 oran\u0131nda azalt\u0131ld\u0131.<\/p>\n","protected":false},"author":13,"featured_media":27738,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-27737","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/27738"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=27737"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=27737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}