{"id":27748,"date":"2019-12-16T10:43:09","date_gmt":"2019-12-16T07:43:09","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=27748"},"modified":"2019-12-16T10:43:10","modified_gmt":"2019-12-16T07:43:10","slug":"spotifydan-kullanici-verisi-ile-son-10-yilin-ozeti","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/spotifydan-kullanici-verisi-ile-son-10-yilin-ozeti\/","title":{"rendered":"Spotify\u2019dan Kullan\u0131c\u0131 Verisi ile Son 10 Y\u0131l\u0131n \u00d6zeti"},"content":{"rendered":"\n

Spotify<\/a>\u00a0her sene sonunda oldu\u011fu gibi kullan\u0131c\u0131 verisini kullanarak bir a\u00e7\u0131k hava kampanyas\u0131 haz\u0131rlad\u0131. Almanya\u2019dan Brezilya\u2019ya kadar pek \u00e7ok \u00fclkede yay\u0131na giren kampanya son on y\u0131l\u0131n istatistikleriyle kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131, ak\u0131\u015f trendlerini e\u011flenceli a\u00e7\u0131k hava reklamlar\u0131 ile duyuruyor. 2017 y\u0131l\u0131n\u0131n sonunda yarat\u0131lan\u00a02018 Goals<\/a>\u00a0isimli kampanya kullan\u0131c\u0131lar\u0131n Spotify\u2019daki se\u00e7imlerini inceleyerek bunlar\u0131 yeni y\u0131l kararlar\u0131na d\u00f6n\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fc. 2016 y\u0131l\u0131ndaki kampanya ise o senenin verilerine mizah y\u00fckl\u00fc bir bak\u0131\u015f\u00a0at\u0131yordu<\/a>.<\/p>\n

Spotify 2019\u2019da da y\u0131l\u0131n \u00f6zetini \u201cWrapped 2019\u201d ile kullan\u0131c\u0131lar\u0131na sundu. Bunun yan\u0131 s\u0131ra 21 noktada ger\u00e7ekle\u015fen Decade Wrapped kampanyas\u0131 ile 2010\u2019lu y\u0131llar\u0131n \u00f6zetini veriler ile g\u00f6rselle\u015ftirdi.<\/p>\n

D\u00f6nemsel olaylar kullan\u0131c\u0131lar\u0131n dinleme al\u0131\u015fkanl\u0131klar\u0131n\u0131 etkiliyor<\/h2>\n

Son on y\u0131lda kullan\u0131c\u0131lar daha fazla podcast dinlemeye\u00a0y\u00f6nelirken<\/a>\u00a0par\u00e7alar\u0131n d\u00f6nemsel istatistikleri dikkat \u00e7ekiyor. Spotify, kullan\u0131c\u0131 verisine dayanarak \u00fclkenin k\u00fclt\u00fcr\u00fcne ve k\u00fcresel trendlere dair verileri g\u00f6rselle\u015ftiriyor. Kullan\u0131c\u0131lar\u0131n bir y\u0131l i\u00e7inde de\u011fi\u015fen al\u0131\u015fkanl\u0131klar\u0131n\u0131 da g\u00f6stermi\u015f oluyor. \u00d6rne\u011fin a\u00e7\u0131k hava afi\u015flerin birinde 2014 ila 2018 aras\u0131 veriler inceleniyor. Mariah Carey\u2019nin \u201cAll I Want for Christmas\u201d par\u00e7as\u0131n\u0131n ay baz\u0131nda dinlenme verisi sunuluyor. Buna g\u00f6re Noel d\u00f6neminin pop\u00fcler par\u00e7alar\u0131ndan biri olan All I Want for Christmas\u2019\u0131n en \u00e7ok dinlenildi\u011fi zaman da tabii ki Aral\u0131k ay\u0131 oluyor.<\/p>\n

\"\"<\/p>\n

\u00d6te yandan Bonnie Tyler\u2019dan \u201cTotal Eclipse of the Heart\u201d par\u00e7as\u0131n\u0131n istatistikleri incelendi\u011finde 2017 y\u0131l\u0131ndaki g\u00fcne\u015f tutulmas\u0131n\u0131n etkisi \u00f6n plana \u00e7\u0131k\u0131yor. 21 A\u011fustos 2017 tarihinde ger\u00e7ekle\u015fen tutulmada par\u00e7a 460 binden fazla dinlenmi\u015f. Amerikal\u0131 YouTuber ve \u015fark\u0131c\u0131 Rebecca Renee Black\u2019in 2011 y\u0131l\u0131nda YouTube\u2019da viral olan teklisi \u201cFriday\u201d ise Spotify\u2019da yay\u0131nland\u0131\u011f\u0131 g\u00fcnden bu yana her hafta en y\u00fcksek dinlenmeyi cuma g\u00fcnleri elde etti.<\/p>\n

\"\"\u00a0\"\"<\/p>\n

Spotify k\u00fcresel idari yarat\u0131c\u0131 direkt\u00f6r\u00fc Alex Bodman, son on y\u0131lda farkl\u0131 tarzlarda ve alanlarda par\u00e7alar\u0131n yer ald\u0131\u011f\u0131n\u0131n ve bu verileri derlemenin olduk\u00e7a zorlu oldu\u011funu ifade ediyor. Decade Wrapped ile d\u00fcnyan\u0131n en iyi hayranlar\u0131n\u0131 ve yarat\u0131c\u0131lar\u0131n\u0131 kutlarken onlar\u0131 bir araya getirmenin gururunu ya\u015fad\u0131klar\u0131n\u0131\u00a0s\u00f6yl\u00fcyor<\/a>.<\/p>\n

Spotify, Decade Wrapped ile kullan\u0131c\u0131lar\u0131na son on y\u0131lda ilham veren, g\u00fcl\u00fcmseten, hayatlar\u0131n\u0131 de\u011fi\u015ftiren anlar\u0131 hat\u0131rlatarak bir\u00e7ok y\u00f6nden son on y\u0131l\u0131n \u00f6zetini \u00e7\u0131kar\u0131yor. New York\u2019taki Penn \u0130stasyonu, Westfield London al\u0131\u015fveri\u015f merkezi, S\u00e3o Paulo\u2019nun ula\u015f\u0131m a\u011flar\u0131ndaki s\u0131k kullan\u0131lan noktalar gibi \u00f6nemli merkezlerinin yan\u0131 s\u0131ra 9 Alman \u015fehrinde, Birle\u015fik Krall\u0131k\u2019ta ve Japonya\u2019da Mariah Carey, Lil Nas X, BTS ve J. Balvin gibi sanat\u00e7\u0131lar\u0131n dinlenme verileri yer al\u0131yor. A\u00e7\u0131k hava kampanyalar\u0131 istatistiki verileri ve meme\u2019ler ile y\u0131l sonuna kadar yer alacak.<\/p>\n

\"\"\u00a0\"\"\u00a0\"\"<\/p>\n

G\u00f6rsel:\u00a0campaignlive<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify son on y\u0131l\u0131n \u00f6zetini \u00e7\u0131kard\u0131\u011f\u0131 a\u00e7\u0131k hava kampanyas\u0131 “Decade Wrapped” ile kullan\u0131c\u0131lar\u0131n d\u00f6nemsel al\u0131\u015fkanl\u0131klar\u0131n\u0131 say\u0131larla g\u00f6steriyor.<\/p>\n","protected":false},"author":13,"featured_media":27749,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-27748","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/27749"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=27748"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=27748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}