{"id":27828,"date":"2019-12-30T12:30:30","date_gmt":"2019-12-30T09:30:30","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=27828"},"modified":"2019-12-30T13:08:30","modified_gmt":"2019-12-30T10:08:30","slug":"turkiye-twitter-ve-instagram-kullaniminda-ilk-sirada","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/turkiye-twitter-ve-instagram-kullaniminda-ilk-sirada\/","title":{"rendered":"T\u00fcrkiye, Twitter ve Instagram kullan\u0131m\u0131nda ilk s\u0131rada"},"content":{"rendered":"\n

Deloitte taraf\u0131ndan 7 y\u0131ld\u0131r yap\u0131lan Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re\u00a0Twitter ve Instagram kullan\u0131m\u0131nda T\u00fcrkiye birinci s\u0131rada yer al\u0131yor.<\/p>\n

Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 6 k\u0131tada 28 \u00fclkeden 44 bin 150 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi\u011fini s\u00f6yleyen Aslanta\u015f,\u00a0bu ara\u015ft\u0131rman\u0131n mobil teknolojilerin hayat\u0131m\u0131zdaki yerine ve etkilerine dair geni\u015f bir perspektif sundu\u011funu kaydetti.<\/p>\n

Deloitte T\u00fcrkiye Teknoloji, Medya ve Telekom\u00fcnikasyon End\u00fcstrisi Lideri Metin Aslanta\u015f, T\u00fcrk kullan\u0131c\u0131lar\u0131n\u00a0sosyal medyay\u0131 di\u011fer \u00fclkelere g\u00f6re daha \u00e7ok sevdi\u011fini ve kulland\u0131\u011f\u0131n\u0131 belirterek, T\u00fcrkiye\u2019nin sosyal medya kullan\u0131m\u0131nda ilk s\u0131rada yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Aslanta\u015f, \u201cCep telefonunda bulunan haberle\u015fme uygulamalar\u0131 incelendi\u011finde; Facebook, WhatsApp, Facebook Messenger ve Instagram en s\u0131k kullan\u0131lan uygulamalar. T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar analiz edildi\u011finde g\u00fcnl\u00fck sosyal medya kullan\u0131m\u0131nda 2017 y\u0131l\u0131na g\u00f6re 6 puan art\u0131\u015f g\u00f6stermi\u015f.\u00a0Bu art\u0131\u015f\u0131n da t\u00fcm ya\u015f gruplar\u0131nda oldu\u011fu g\u00f6zleniyor. Twitter ve Instagram kullan\u0131m\u0131nda T\u00fcrkiye birinci s\u0131rada\u201d bilgilerini verdi.<\/p>\n

Erkekler en \u00e7ok Twitter, kad\u0131nlarsa Snapchat kullan\u0131yor<\/h2>\n

Cinsiyete g\u00f6re sosyal medya ve haberle\u015fme uygulamalar\u0131n\u0131n kullan\u0131m\u0131 incelendi\u011finde\u00a0kad\u0131nlar ve erkeklerin kullan\u0131m s\u0131kl\u0131\u011f\u0131n\u0131n farkl\u0131la\u015ft\u0131\u011f\u0131 baz\u0131 uygulamalar bulundu\u011funu aktaran Aslanta\u015f, \u201cKad\u0131nlar\u0131n kullan\u0131m s\u0131kl\u0131\u011f\u0131 oranlar\u0131, erkeklere g\u00f6re Snapchat\u2019te 14 puan, Instagram ve TikTok\u2019ta 12 puan daha fazla. Erkeklerin kullan\u0131mda kad\u0131nlar\u0131 ge\u00e7ti\u011fi uygulamalarsa Twitter ve tan\u0131\u015fma platformlar\u0131.\u201d dedi.<\/p>\n

T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n y\u00fczde 55\u2019inin oyun oynamak i\u00e7in cep telefonunu tercih etti\u011fini anlatan Aslanta\u015f, bu oranla T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n anketin yap\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda ilk s\u0131rada yer ald\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

Aslanta\u015f \u015funlar\u0131 kaydetti: \u201cOyun oynamak i\u00e7in cep telefonunu tercih edenlerin ya\u015f gruplar\u0131 incelendi\u011finde ise en y\u00fcksek oran\u0131n y\u00fczde 61 ile 35-44 ya\u015f grubunda oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131lar\u0131n oyun oynama s\u0131kl\u0131\u011f\u0131 incelendi\u011finde her 2 ak\u0131ll\u0131 telefon sahibinden 1\u2019i her g\u00fcn telefonda oyun oynuyor. T\u00fcrkiye, bu oyun oynama s\u0131kl\u0131\u011f\u0131 oran\u0131yla da anketin yap\u0131ld\u0131\u011f\u0131 \u00fclkeler aras\u0131nda ilk s\u0131rada. T\u00fcrkiye\u2019de kullan\u0131c\u0131lar, oyunlar\u0131 belirgin bir oranla (y\u00fczde 67) evde dinlenirken rahatlama amac\u0131yla oynuyor.\u00a0En \u00e7ok oynanan oyun t\u00fcr\u00fcn\u00fcn y\u00fczde 40 oranla g\u00fcndelik\/puzzle tarz\u0131 oyunlar oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131lar oyun oynarken y\u00fczde 78 gibi a\u00e7\u0131k bir farkla tek oyunculu oyunlar\u0131 tercih ediyor.\u201d<\/p>\n

Market al\u0131\u015fveri\u015fi art\u0131k \u201ccep\u201dten yap\u0131l\u0131yor<\/h2>\n

Aslanta\u015f, ara\u015ft\u0131rmaya g\u00f6re market al\u0131\u015fveri\u015flerinin dijital ortama ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 belirterek, kullan\u0131c\u0131lar\u0131n y\u00fczde 31\u2019inin ayda en az 1 kere market ve temel ihtiya\u00e7 al\u0131\u015fveri\u015flerini cep telefonlar\u0131ndan yapt\u0131\u011f\u0131n\u0131 aktard\u0131. Kullan\u0131c\u0131lar\u0131n y\u00fczde 68\u2019inin \u015fimdiye kadar en az bir defa market ve yemek da\u011f\u0131t\u0131m\u0131 hizmetlerini kulland\u0131\u011f\u0131n\u0131 belirten Aslanta\u015f, \u201cTaksi hizmetlerini sa\u011flayan uygulamalar kullan\u0131c\u0131lar\u0131n y\u00fczde 42\u2019si, kurye hizmetleri ise kullan\u0131c\u0131lar\u0131n y\u00fczde 33\u2019\u00fc taraf\u0131ndan en az 1 defa kullan\u0131larak tecr\u00fcbe edildi\u201d ifadelerini kulland\u0131.<\/p>\n

Metin Aslanta\u015f, T\u00fcrkiye\u2019de telefon de\u011fi\u015ftirme s\u0131kl\u0131\u011f\u0131n\u0131n d\u00f6vizdeki art\u0131\u015f ve taksit d\u00fczenlemeleri nedeniyle 2017 y\u0131l\u0131na k\u0131yasla azald\u0131\u011f\u0131n\u0131 belirterek, \u201cBakt\u0131\u011f\u0131m\u0131z zaman\u00a02017 y\u0131l\u0131nda, son iki y\u0131l i\u00e7inde telefon de\u011fi\u015ftirenlerin oran\u0131 bu y\u0131l y\u00fczde 64\u2019ten y\u00fczde 58\u2019e d\u00fc\u015ft\u00fc. T\u00fcrkiye \u00f6zelinde telefon de\u011fi\u015ftirme s\u0131kl\u0131\u011f\u0131n\u0131n azalmas\u0131nda baz\u0131 ilave fakt\u00f6rlerin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. 2017 y\u0131l\u0131ndan sonra d\u00f6viz kurlar\u0131ndaki dalgalanmalar\u0131n ithal telefonlar \u00fczerinde fiyat bask\u0131s\u0131 olu\u015fturmas\u0131 t\u00fcketicilerin yeni telefon alma iste\u011fini azaltt\u0131\u201d diye konu\u015ftu.<\/p>\n

Aslanta\u015f, T\u00fcrkiye\u2019deki telefon kullan\u0131c\u0131lar\u0131n\u0131n ba\u011f\u0131ml\u0131l\u0131ktan dolay\u0131 Avrupal\u0131lara g\u00f6re daha fazla mental ve fiziksel sorun ya\u015fad\u0131\u011f\u0131n\u0131 belirterek, \u201cT\u00fcrkiye\u2019de kullan\u0131c\u0131lar\u0131n y\u00fczde 46\u2019s\u0131 telefonunu devaml\u0131 kontrol etme ihtiyac\u0131 hissetti\u011fini s\u00f6ylerken, bu oran Avrupa\u2019da y\u00fczde 21. Kullan\u0131c\u0131lar\u0131n y\u00fczde 32\u2019si \u00e7ok fazla telefon kullan\u0131m\u0131 y\u00fcz\u00fcnden, aile veya arkada\u015flar\u0131yla bir arada olduklar\u0131nda y\u00fcz y\u00fcze ileti\u015fim kuramad\u0131klar\u0131n\u0131 ifade ediyor. T\u00fcrkiye\u2019de kullan\u0131c\u0131lar\u0131n y\u00fczde 26\u2019s\u0131 \u00e7ok fazla telefon kullan\u0131m\u0131ndan dolay\u0131 fiziksel problemlerle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131 belirtirken bu oran Avrupal\u0131 kullan\u0131c\u0131lar aras\u0131nda y\u00fczde 7\u201d de\u011ferlendirmesinde bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Deloitte taraf\u0131ndan 7 y\u0131ld\u0131r yap\u0131lan Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 2019 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131.<\/p>\n","protected":false},"author":13,"featured_media":27829,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-27828","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/27828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/27829"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=27828"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=27828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}