{"id":27906,"date":"2020-01-13T11:02:58","date_gmt":"2020-01-13T08:02:58","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=27906"},"modified":"2020-01-13T11:02:59","modified_gmt":"2020-01-13T08:02:59","slug":"2019da-twitterda-yapilmis-en-iyi-lansmanlar","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/2019da-twitterda-yapilmis-en-iyi-lansmanlar\/","title":{"rendered":"2019\u2019da Twitter\u2019da yap\u0131lm\u0131\u015f en iyi lansmanlar"},"content":{"rendered":"\n

Yap\u0131lan yeni bir ara\u015ft\u0131rmaya g\u00f6re, inovatif tan\u0131t\u0131m yapan markalar ger\u00e7ekten fark yarat\u0131yor: Bain Consulting Group\u2019un yeni ara\u015ft\u0131rmas\u0131, tan\u0131t\u0131m yaparken yarat\u0131c\u0131 ve iyi uygulamalar\u0131 kullanan markalar\u0131n, bu uygulamalar\u0131 tutarl\u0131 bir \u015fekilde kullanmayanlardan 1.5 ila 2 kat daha y\u00fcksek gelir art\u0131\u015f\u0131 oranlar\u0131na sahip oldu\u011funu kan\u0131tlad\u0131. \u0130yi lansmanlar daha fazla ses getirip sat\u0131\u015flar\u0131n artmas\u0131na etki ederken ba\u015flang\u0131\u00e7tan itibaren do\u011fru hamleler yapmak, uzun vadeli ba\u015far\u0131y\u0131 getiriyor.<\/p>\n

Fakat ba\u015far\u0131l\u0131 lansman yapmak kolay de\u011fil. Ara\u015ft\u0131rma ayr\u0131ca, pazarlamac\u0131lar\u0131n sadece y\u00fczde 15\u2019inin lansman\u0131n\u0131 do\u011fru yapt\u0131klar\u0131n\u0131 ve KPI\u2019lar\u0131n\u0131 tutturdu\u011funu tespit etti. Peki Bain\u2019 in \u201cLansman Liderleri\u201d dedi\u011fi bu se\u00e7kin grupta farkl\u0131 olan nedir? Twitter kullan\u0131m \u015fekilleri. Bu pazarlamac\u0131lar\u0131n Twitter\u2019da yarat\u0131c\u0131 bir \u015fekilde piyasaya s\u00fcrd\u00fckleri \u00fcr\u00fcn ya da \u00e7\u00f6z\u00fcmlerin piyasada tutulma ihtimali 2.3 kat daha fazla.<\/p>\n

2019\u2019un Twitter\u2019da yap\u0131lm\u0131\u015f en iyi tan\u0131t\u0131mlar\u0131:<\/p>\n

Subaru \u2013\u00a0#<\/span>MakeADogsDay<\/span><\/h2>\n
\n
\n
\n
\n
\n

\n
\n
Subaru<\/span><\/span>\n
\u00a0<\/div>\n\u2714<\/span><\/span>@subaru_usa<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nSubaru is proud to establish National #<\/span>MakeADogsDay<\/span><\/a>\u00a0on October 22, a day to make your dog extra happy.\n
\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n\"Yerle\u015ftirilmi\u015f<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n819<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\u201cSubaru Hayvanlar\u0131 Sever\u201d mottosunun bir par\u00e7as\u0131 olarak, bar\u0131nak k\u00f6peklerinin evlerini bulmalar\u0131na yard\u0131mc\u0131 olabilmek ad\u0131na bir g\u00fcn organize etti. Subaru ve ajans\u0131 Carmichael Lynch, Twitter arac\u0131l\u0131\u011f\u0131 ile y\u00fcr\u00fctt\u00fckleri kampanya ile fark\u0131ndal\u0131k yaratmay\u0131 ama\u00e7lam\u0131\u015f, bu do\u011frultuda Marnie The Dog, Doug The Pug, and Turboroo gibi \u00f6zellikli \u00fcnl\u00fc yavru k\u00f6pekleri kampanyalar\u0131nda kullanarak Amerikan vatanda\u015flar\u0131n\u0131 hayvanlara kar\u015f\u0131 \u015fiddeti \u00f6nlemeyi ama\u00e7 edinmi\u015f bir kurulu\u015f olan ASPCA\u2019ya ba\u011f\u0131\u015fta bulunmaya ve sahiplenmeye te\u015fvik etti.<\/p>\n

Audi \u2013 E-Tron SUV<\/h2>\n
\n
\n
\n
\n
\n
\n
\n

\n
\u00a0<\/div>\n\u2714<\/span><\/span>@Audi<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nTurns out there is a higher power. Watch as we unleash a new, more thrilling era of electric. #<\/span>etronGT<\/span><\/a> #<\/span>BigGame<\/span><\/a>\n
\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n\"Yerle\u015ftirilmi\u015f<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n2.745<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n

E-Tron SUV (Audi\u2019nin ilk tam elektrikli modeli) lansman\u0131yla birlikte, Audi, otomobilin kendisi gibi inovatif ve heyecan verici bir pazarlama plan\u0131na ihtiya\u00e7 duydu. Partner ajans\u0131 PHD, Venable Bell & Partners ve M\/H VCCP ile Audi, Twitter ile beraber \u00e7al\u0131\u015farak t\u00fcketicilerin e-tron SUV hakk\u0131nda konu\u015fmas\u0131n\u0131 sa\u011flam\u0131\u015f, bu do\u011frultuda Big Game ad\u0131yla d\u00fczenledikleri etkinlikle markan\u0131n mesajlar\u0131 iletilmeye \u00e7al\u0131\u015f\u0131ld\u0131. Lansman s\u00fcrecine h\u0131z katmay\u0131 ama\u00e7layan Audi, Big Game canl\u0131 lansman \u00f6ncesi, 2019 e-tron #SB53 reklam\u0131n\u0131n Twitter\u2019da \u00f6nizlemesini yaparak \u00fcr\u00fcn hakk\u0131nda heyecan ve ileti\u015fim yaratt\u0131. Audi futbolun en b\u00fcy\u00fck gecesinde tutkulu, kampanyaya ilgili ve \u00f6nayak olabilecek bir kitle yakalayarak t\u00fcm otomobil \u00fcreticileri aras\u0131nda oyun s\u00fcresince Twitter\u2019daki en y\u00fcksek video g\u00f6r\u00fcnt\u00fclenme oran\u0131na ula\u015ft\u0131.<\/p>\n

@FortniteGame<\/p>\n

Twitter\u2019daki oyun toplulu\u011fu, Fortnite\u2019\u0131n ilk b\u00f6l\u00fcm\u00fcn\u00fcn sona erdirilmesi i\u00e7in oyuni\u00e7i bir etkinlik olaca\u011f\u0131n\u0131 biliyordu. \u0130nsanlar g\u00f6steriye tan\u0131kl\u0131k etmek i\u00e7in oyunlar\u0131n\u0131 y\u00fcklediler favori kanallar\u0131n\u0131 izlemeye ba\u015flad\u0131r\u2026. Hi\u00e7 kimse bir sonraki ad\u0131mda ne olaca\u011f\u0131na haz\u0131r de\u011fildi: 13 Ekim 11:10\u2019da Fornite oyunu \u00e7evrimd\u0131\u015f\u0131na \u00e7evirerek 36 saatlik karanl\u0131k bir d\u00f6nem ba\u015flat\u0131ld\u0131, hayranlarda durum \u015fok etkisi yaratt\u0131. \u015eirket yaln\u0131zca canl\u0131 yay\u0131nda bir kara delik yaratarak 12 binden fazla Tweet ald\u0131. Fanlar Twitter\u2019\u0131 ipucu aramak i\u00e7in kullanman\u0131n yan\u0131nda, fikir y\u00fcr\u00fctmek i\u00e7in kullan\u0131p kampanyay\u0131 d\u00fcnya \u00e7ap\u0131nda trend yapt\u0131. Fortnite\u2019\u0131n 2. b\u00f6l\u00fcm lansman\u0131n\u0131n bu gizli tan\u0131t\u0131m\u0131 ger\u00e7ek bir ba\u015far\u0131 g\u00f6stergesiydi. Ve kara deli\u011fin canl\u0131 ak\u0131\u015f\u0131 36 saat i\u00e7inde 42,8 milyon ve 12,8 milyon izleyiciye ula\u015ft\u0131.<\/p>\n

Disney+<\/h2>\n
\n
\n
\n
\n
\n
\n
\n
Disney+<\/span><\/span>\n
\u00a0<\/div>\n\u2714<\/span><\/span>@disneyplus<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nIs this not what 2020 vision means? From #<\/span>ToyStory<\/span><\/a> 4 and Aladdin to #<\/span>LizzieMcGuire<\/span><\/a> and WandaVision, here\u2019s a look into our future at the blockbusters and Originals coming to #<\/span>DisneyPlus<\/span><\/a> this year.\n
\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n\"Yerle\u015ftirilmi\u015f<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n51,7\u00a0B<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Disney +\u2019\u0131n lansman\u0131n\u0131 kutlamak i\u00e7in Disney\u2019in sahip oldu\u011fu birka\u00e7 hesap heyecanlar\u0131n\u0131 payla\u015fmak i\u00e7in Twitter\u2019\u0131 kulland\u0131. Disney+, kaydolmak \u015fart\u0131yla fanlar\u0131n\u0131n ula\u015facaklar\u0131 nostaljik 600+ Tweet i\u00e7eren ikonik k\u00fct\u00fcphanesinden bahsetti. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda g\u00f6r\u00fclen reklamlar\u0131, farkl\u0131 reklam \u00fcr\u00fcnleri ile donat\u0131lm\u0131\u015f \u015fekilde tan\u0131t\u0131lan trend spotlar\u0131, \u00f6zel emoji motoru ve abone olmaya y\u00f6nelik yarat\u0131lan bir programla lansman i\u00e7in daha fazla etkile\u015fim sa\u011flanm\u0131\u015f oldu.<\/p>\n

Game of Thrones \u2013\u00a0#ForTheThrone<\/h2>\n
\n
\n
\n
\n
\n
\n
\n
Game of Thrones<\/span><\/span>\n
\u00a0<\/div>\n\u2714<\/span><\/span>@GameOfThrones<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nApril 14. #<\/span>ForTheThrone<\/span><\/a>\n
\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n\"Yerle\u015ftirilmi\u015f<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n397\u00a0B<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Game of Thrones\u2019un final sezonunun beklentisiyle, HBO, hayranlar\u0131na fragman yay\u0131n\u0131ndan \u00f6nce yeni i\u00e7erik ve son sezon hakk\u0131nda konu\u015fmak i\u00e7in bir pazarlama kampanyas\u0131 yan\u0131nda yeni i\u00e7erikler sa\u011flayan bir forum olan #ForTheThrone\u2019u Twitter\u2019da ba\u015flatt\u0131. HBO, Hearts & Science ve BOND, program\u0131n 18 karakterini de i\u00e7eren afi\u015flerinin \u00f6zel g\u00f6sterimi i\u00e7in Twitter ile ortakl\u0131k yapt\u0131. Bunlar, platformda 20 karakter emojisinin lanse edilmesiyle ayn\u0131 zamana denk getirildi: New York, Londra ve Toronto\u2019da Twitter ve reklam panolar\u0131n\u0131 doldurarak hayranlar\u0131ndan se\u00e7tikleri #ForTheThrone\u2019u se\u00e7meleri istendi. Bu, final sezonunun galas\u0131na kadar olan s\u00fcre\u00e7te bir konu\u015fma f\u0131rt\u0131nas\u0131 ba\u015flat\u0131ld\u0131. Sadece 24 saat i\u00e7inde HBO kampanyas\u0131, 2018 #GameOfThrones payla\u015f\u0131mlar\u0131n\u0131n %33\u2019\u00fcn\u00fc olu\u015fturmu\u015f oldu.<\/p>\n

Nescaf\u00e9 \u2013 #E\u011fitim\u00e7in3\u00fc1Arada<\/h2>\n
\n
\n
\n
\n
\n

\n
\n
NESCAF\u00c9 3\u00fc1 Arada<\/span><\/span>\n
\u00a0<\/div>\n\u2714<\/span><\/span>@Nescafe3u1Arada<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nNESCAF\u00c9 3\u00fc1 Arada, TEV i\u015f birli\u011fi ile y\u00fczlerce gencin e\u011fitimine destek oluyor. \u015eimdi s\u0131ra sizde! E\u011fitim i\u00e7in “Ben de buraday\u0131m.” diyerek tweet\u2019leyin, 50.000 payla\u015f\u0131mda NESCAF\u00c9 3\u00fc1 Arada, y\u00fczlerce \u00f6\u011frencinin ula\u015f\u0131m masraflar\u0131n\u0131 kar\u015f\u0131las\u0131n! #<\/span>E\u011fitim\u0130\u00e7in3\u00fc1Arada<\/span><\/a>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n2.636<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

E\u011fitimin \u00f6nemi konusunda fark\u0131ndal\u0131k yaratmak ve daha fazla gence ula\u015fmak i\u00e7in Nescaf\u00e9, y\u00fczlerce gencin e\u011fitimini desteklemek amac\u0131yla #E\u011fitim\u00e7in3\u00fc1Arada kampanyas\u0131n\u0131 Twitter\u2019da (TEV-T\u00fcrk E\u011fitim Vakf\u0131 ile i\u015f birli\u011fi i\u00e7inde) ba\u015flatt\u0131. Markal\u0131 emoji sayesinde yap\u0131lan 50 bin payla\u015f\u0131mla beraber, kampanya s\u00fcresince Nescaf\u00e9 3\u00fc1, y\u00fczlerce \u00f6\u011frencinin ula\u015f\u0131m masraflar\u0131 kar\u015f\u0131land\u0131.<\/p>\n

Albaraka T\u00fcrk \u2013\u00a0#Kab\u0131n\u0131KoyAd\u0131n\u0131Koy<\/h2>\n
\n
\n
\n
\n
\n

\n
\n
Albaraka T\u00fcrk<\/span><\/span>\n
\u00a0<\/div>\n\u2714<\/span><\/span>@albarakacomtr<\/span><\/div>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n<\/div>\n
\n
\u00a0<\/div>\nDe\u011ferli can dostu, en yak\u0131n #<\/span>Albaraka<\/span><\/a> \u015fubesine gel, \u00fccretsiz mama, mama kab\u0131 ve isim etiketini al, soka\u011f\u0131n\u0131n isimsiz kahraman\u0131 ol, #<\/span>Kab\u0131n\u0131KoyAd\u0131n\u0131Koy<\/span><\/a>\n
\n
\n
\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n\"Yerle\u015ftirilmi\u015f<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n
\n
\n
\n
\u00a0<\/div>\n<\/div>\n1.000<\/span><\/a><\/div>\n
Twitter Reklamlar\u0131’na ili\u015fkin bilgiler ve gizlilik<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n
\n
\u00a0<\/div>\n<\/div>\n
\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Albaraka T\u00fcrk, Twitter\u2019da yeni bir sosyal sorumluluk projesi ba\u015flatt\u0131. \u201cDe\u011fer Katan \u0130yilikler\u201d projeleri kapsam\u0131nda 24 Temmuz\u2019da Twitter\u2019da #Kab\u0131n\u0131KoyAd\u0131n\u0131Koy hashtagi ile ba\u015flayan kampanyada T\u00fcrkiye\u2019nin her yerinde Albaraka T\u00fcrk \u015fubelerini ziyaret eden hayvan severler ad\u0131na sokak kedileri i\u00e7in mama ve mama kab\u0131 ba\u011f\u0131\u015flad\u0131.<\/p>\n

15 A\u011fustos\u2019ta sona eren kampanya s\u00fcresince Twitter\u2019da yay\u0131nlanan video toplamda 370 bin kez izlendi, video oran\u0131 y\u00fczde 70 olarak g\u00f6zlemlendi ve toplamda 2000\u2019in \u00fczerinde hayvansever \u015fubeleri ziyaret ederek mama ve mama kab\u0131 ald\u0131. Sosyal medya kanallar\u0131ndan 300\u2019\u00fcn \u00fczerinde ba\u015fvuru alan Albaraka T\u00fcrk, binin \u00fczerinde mama kab\u0131n\u0131 da kargo arac\u0131l\u0131\u011f\u0131yla hayvan severlere ula\u015ft\u0131rd\u0131.<\/p>\n

Albaraka T\u00fcrk Kat\u0131l\u0131m Bankas\u0131 ve Albaraka Portf\u00f6y\u2019\u00fcn birlikte ba\u015flatt\u0131\u011f\u0131 proje kapsam\u0131nda toplamda 11 bin adet mama ve mama kab\u0131 da\u011f\u0131t\u0131ld\u0131.<\/p>\n

Vodafone \u2013 #Hesab\u0131mKitapOlsun<\/h2>\n

\u00c7ocuklara en de\u011ferli hediye kitaplar \ud83d\udcda#Hesab\u0131mKitapOlsun<\/a> etiketiyle tweet at, Twitter hesab\u0131ndaki kelime say\u0131s\u0131na en yak\u0131n kitab\u0131 senin ad\u0131na okullara ba\u011f\u0131\u015flayal\u0131m.
Mutluluklar\u0131na ortak, geleceklerine birlikte destek olal\u0131m. pic.twitter.com\/qhnqw3TSM4<\/a><\/p>— Vodafone Vakf\u0131 (@VodafoneVakfi) November 25, 2019<\/a><\/blockquote>