Ku\u015fkusuz mecralara duyulan g\u00fcven hem t\u00fcketici hem de reklamveren a\u00e7\u0131s\u0131ndan kritik bir \u00f6nem ta\u015f\u0131yor.\u00a0 Peki, T\u00fcrk toplumu hangi mecralar\u0131 ve daha da \u00f6nemlisi hangi medya markalar\u0131n\u0131 g\u00fcvenilir buluyor? G\u00fcvenli bir reklam\u0131 mecras\u0131 i\u00e7in reklamverenlerin yay\u0131nc\u0131lardan beklentileri neler? Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma taraf\u0131ndan haz\u0131rlanan \u201cMedya ve G\u00fcven Ara\u015ft\u0131rmas\u0131\u201dnda toplum nezdinde en g\u00fcvenilen mecralar\u0131 g\u00f6zler \u00f6n\u00fcne sererken sekt\u00f6r\u00fcn \u00f6nde gelen isimleriyle de reklam g\u00fcvenilirli\u011fini konu\u015ftuk.<\/p>\n
De\u011fi\u015fen medya t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 d\u00fcnyada oldu\u011fu gibi \u00fcl\u00adkemizde de medya ve reklamveren ili\u015fkisini yeniden tan\u0131ml\u0131\u00adyor. Dijital, reklamveren a\u00e7\u0131s\u0131ndan ciddi potansiyel ve \u00e7e\u015fitlilik vaat etse de g\u00fcvenirlili\u011fi h\u00e2l\u00e2 tart\u0131\u015fma konusu. Peki, ama markalar i\u00e7in g\u00fcvenilir bir medya yaratman\u0131n kriterleri neler? Bu anlamda yay\u0131nc\u0131lara ne t\u00fcr sorumluluklar d\u00fc\u015f\u00fcyor? Marketing T\u00fcrkiye i\u00e7in Xsights Ara\u015ft\u0131rma taraf\u0131ndan haz\u0131rlanan \u201cMedya ve G\u00fcven Ara\u015ft\u0131rmas\u0131\u201dnda toplum nezdinde en g\u00fcvenilen mecralar\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n
En g\u00fcvenilir medya kurulu\u015fu: FOX<\/p>\n
Ara\u015ft\u0131rmada en g\u00fcvenilir medya kurulu\u015fu y\u00fczde 24,4 ile FOX olurken onu y\u00fczde 13,3 ile Habert\u00fcrk ve y\u00fczde 10,7 ile \u0130HA takip ediyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 12,4\u2019\u00fc ise g\u00fcvendikleri hi\u00e7bir medya kurulu\u015fu olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n
En g\u00fcvendi\u011fi reklam mecras\u0131:\u00a0 TV<\/p>\n
Kat\u0131l\u0131mc\u0131lar\u0131n en g\u00fcvendi\u011fi reklam mecras\u0131ysa y\u00fczde 56,6 ile televizyon. \u0130kinci s\u0131rada ise \u201cinternet\/web siteleri\u201d (y\u00fczde 33,3) geliyor. Kat\u0131l\u0131mc\u0131lar\u0131n g\u00fcven duyduklar\u0131 mecralarla en g\u00fcvendikleri reklam mecralar\u0131 paralellik g\u00f6steriyor.<\/p>\n
T\u00fcrk halk\u0131n\u0131n en g\u00fcvendi\u011fi TV kanallar\u0131, gazeteler\u00a0 ve gazeteciler hangileri? Markalar i\u00e7in g\u00fcvenilir bir medya yaratman\u0131n kriterleri neler? gibi sorunlar\u0131n yan\u0131t\u0131 ve daha fazlas\u0131 Xsights Ara\u015ft\u0131rma\u2019n\u0131n Marketing T\u00fcrkiye i\u00e7in ger\u00e7ekle\u015ftirdi\u011fi \u201cMedya ve G\u00fcven Ara\u015ft\u0131rmas\u0131\u201dnda\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcketiciler g\u00fcvendikleri mecralara y\u00f6nelirken, markalar da g\u00fcvenilir mecra bulma pe\u015finde\u2026<\/p>\n","protected":false},"author":13,"featured_media":28042,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28041","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28042"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28041"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}