{"id":28115,"date":"2020-02-17T10:32:32","date_gmt":"2020-02-17T07:32:32","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&p=28115"},"modified":"2020-02-17T10:32:33","modified_gmt":"2020-02-17T07:32:33","slug":"sevgililer-gunu-icin-en-cok-cicek-arandi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/sevgililer-gunu-icin-en-cok-cicek-arandi\/","title":{"rendered":"Sevgililer G\u00fcn\u00fc i\u00e7in en \u00e7ok \u201c\u00e7i\u00e7ek\u201d arand\u0131"},"content":{"rendered":"\n

\u00a0\u201c\u00c7i\u00e7ek\u201d aramalar\u0131 2 hafta \u00f6ncesinden art\u0131\u015fa ge\u00e7erek sevgililer g\u00fcn\u00fcne bir g\u00fcn kala en \u00fcst s\u0131raya yerle\u015fti. \u201cTek ta\u015f\u201d, \u201cotel\u201d, \u201crestoran\u201d, \u201ctatil\u201d, \u201cyemek\u201d, \u201cg\u00f6mlek\u201d ve \u201c\u00e7anta\u201d ise \u015eubat ay\u0131n\u0131n ilk iki haftas\u0131nda en \u00e7ok arand\u0131.\u00a0\u00a0<\/p>\n

\u00d6zel g\u00fcnlerde bir\u00e7ok ki\u015fi ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcnleri almak i\u00e7in markalar\u0131n \u00f6zel g\u00fcnlere y\u00f6nelik d\u00fczenledi\u011fi kampanyalar\u0131 bekliyor. \u00d6zel g\u00fcnler yakla\u015ft\u0131k\u00e7a ve markalar kampanyalar d\u00fczenledik\u00e7e de arama motorlar\u0131nda belirli kelimelerin aranma say\u0131s\u0131 art\u0131yor.<\/p>\n

\u201cTek ta\u015f, g\u00f6mlek, restoran\u201d en \u00e7ok arananlar aras\u0131nda<\/h2>\n

T\u00fcrkiye\u2019nin ilk Google SMB Premier Partner\u2019i olan EG Bili\u015fim Teknolojileri CEO\u2019su G\u00f6khan B\u00fclb\u00fcl, \u015fubat ay\u0131nda yap\u0131lan aramalara ili\u015fkin, \u201cSe\u00e7ilen kategoriler aras\u0131nda yap\u0131lan analizlere bak\u0131ld\u0131\u011f\u0131nda, \u015fubat ay\u0131nda baz\u0131 kelime gruplar\u0131nda ciddi art\u0131\u015f g\u00f6zlemliyoruz. \u2018\u00c7i\u00e7ek\u2019 aramalar\u0131 2 hafta \u00f6ncesinden art\u0131\u015fa ge\u00e7erek sevgililer g\u00fcn\u00fcne bir g\u00fcn kala en \u00fcst s\u0131rada yer al\u0131yor. \u2018Tek ta\u015f\u2019, \u2018otel\u2019, \u2018restoran\u2019, \u2019tatil\u2019, \u2018yemek\u2019, \u2018g\u00f6mlek\u2019 ve \u2018\u00e7anta\u2019 kelimeleri \u015eubat ay\u0131nda en \u00e7ok aranan kelimeler aras\u0131nda\u201d bilgisini verdi.<\/p>\n

Sevgililer G\u00fcn\u00fc\u2019nde aramalar bir \u00f6nceki seneye g\u00f6re y\u00fczde 136 artt\u0131<\/h2>\n

2018 y\u0131l\u0131nda Sevgililer G\u00fcn\u00fc\u2019ne ili\u015fkin yap\u0131lan arama say\u0131s\u0131 223 bin, 2019\u2019da ise 527 bin olarak ger\u00e7ekle\u015fti. \u00d6te yandan 2018 \u015fubat\u0131nda mobil cihazlardan aramalar\u0131n toplam arama hacmi i\u00e7indeki oran\u0131 y\u00fczde 77,9 iken, 2019\u2019da bu oran y\u00fczde 85 seviyesine y\u00fckseldi.<\/p>\n

\u0130stanbul d\u00fc\u015f\u00fc\u015fte, Anadolu y\u00fckseli\u015fte<\/h2>\n

14 \u015eubat\u2019ta yap\u0131lan aramalar\u0131n illere g\u00f6re da\u011f\u0131l\u0131m\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda, en b\u00fcy\u00fck hacme sahip \u015fehir \u0130stanbul. Ancak son y\u0131llarda bu oran\u0131n\u0131n toplamdaki pay\u0131 d\u00fc\u015fme e\u011filimi g\u00f6steriyor. \u0130stanbul\u2019un arama hacmi 2018\u2019de y\u00fczde 26,3 iken bu oran 2019\u2019da y\u00fczde 20,3 seviyesine geriledi. \u0130stanbul, Ankara, \u0130zmir, Bursa ve Antalya d\u0131\u015f\u0131ndaki illerin hacmi son \u00fc\u00e7 y\u0131la oranla 2019\u2019da y\u00fczde 7,1\u2019lik art\u0131\u015f g\u00f6stererek y\u00fczde 55,6 seviyesine kadar y\u00fckseldi.<\/p>\n

\u201cAyn\u0131 g\u00fcn teslimat\u201d aramalar\u0131 y\u00fczde 69 artt\u0131<\/h2>\n

Google\u2019\u0131n istatistiklerine bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye\u2019de \u201cSevgililer G\u00fcn\u00fc Hediye\u201d sorgusu bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 5,4 daha y\u00fcksek oldu\u011fu \u00f6ne \u00e7\u0131k\u0131yor. Son 3 y\u0131l\u0131 i\u00e7eren verilere bak\u0131ld\u0131\u011f\u0131ndaysa \u201cAyn\u0131 G\u00fcn Teslimat\u201d aramalar\u0131 2019\u2019da y\u00fczde 69 art\u0131\u015f g\u00f6sterdi. \u00d6te yandan T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 84\u2019\u00fc \u00fcr\u00fcnleri sat\u0131n almadan \u00f6nce dijital platformlarda ara\u015ft\u0131rma yap\u0131yor. \u00c7evrimi\u00e7i al\u0131\u015fveri\u015f yapanlar\u0131n y\u00fczde 41\u2019i adrese teslim se\u00e7ene\u011finden dolay\u0131 \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f yapmay\u0131 tercih ediyor.<\/p>\n

Kozmetik y\u00fczde 7 d\u00fc\u015ft\u00fc, \u00e7i\u00e7ek y\u00fczde 63 artt\u0131<\/h2>\n

Elektronik e\u015fya, \u00e7i\u00e7ek, giyim ve kozmetik sekt\u00f6r\u00fcndeki arama ve al\u0131\u015fveri\u015f oranlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, kozmetik aramalar\u0131n\u0131n bir \u00f6nceki y\u0131la oranla y\u00fczde 7 ile en \u00e7ok d\u00fc\u015f\u00fc\u015f g\u00f6steren sekt\u00f6r oldu\u011fu g\u00f6r\u00fcl\u00fcyor. \u201cHediye\u201d aramalar\u0131nda ise y\u00fczde 43\u2019l\u00fck bir art\u0131\u015f ile tam tersi y\u00f6nde bir ilerleme e\u011filimi s\u00f6z konusu. \u201c\u00c7i\u00e7ek\u201d anahtar kelimesi ile ilgili istatistiklere bak\u0131ld\u0131\u011f\u0131ndaysa bir \u00f6nceki y\u0131la oranla y\u00fczde 63\u2019l\u00fck bir art\u0131\u015f ger\u00e7ekle\u015fti\u011fi g\u00f6ze \u00e7arp\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

14 \u015eubat yakla\u015ft\u0131k\u00e7a arama motorlar\u0131nda sevgililer g\u00fcn\u00fcyle ilgili ger\u00e7ekle\u015fen aramalar da yo\u011funla\u015f\u0131yor.<\/p>\n","protected":false},"author":13,"featured_media":28116,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28115","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28116"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28115"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}