{"id":28222,"date":"2020-03-02T10:54:31","date_gmt":"2020-03-02T07:54:31","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=28222"},"modified":"2020-03-02T11:13:59","modified_gmt":"2020-03-02T08:13:59","slug":"instagram-ve-twitter-kullaniminda-lider-turkiye","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/instagram-ve-twitter-kullaniminda-lider-turkiye\/","title":{"rendered":"Instagram ve Twitter kullan\u0131m\u0131nda lider T\u00fcrkiye"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image-area wp-post-image\" src=\"https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas.jpg\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" srcset=\"https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas.jpg 830w, https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas-372x277.jpg 372w, https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas-276x206.jpg 276w, https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas-744x556.jpg 744w, https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas-274x205.jpg 274w, https:\/\/mediacat.com\/wp-content\/uploads\/2019\/12\/metin-aslantas-568x425.jpg 568w\" alt=\"Instagram ve Twitter\u2019\u0131 en fazla T\u00fcrkiye kullan\u0131yor\" width=\"830\" height=\"620\" \/><\/p>\n<section class=\"message-area\">\n<div class=\"message\">\n<aside class=\"mashsb-container mashsb-main \">\n<div class=\"mashsb-box\">\n<div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mash-center mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fmediacat.com%2Finstagram-ve-twitter-kullaniminda-lider-turkiye%2F\" target=\"_top\" rel=\"nofollow noopener noreferrer\"><span class=\"text\">Payla\u015f<\/span><\/a><a class=\"mashicon-twitter mash-medium mash-center mashsb-noshadow\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Instagram%20ve%20Twitter%20kullan%C4%B1m%C4%B1nda%20lider%20T%C3%BCrkiye&amp;url=https:\/\/mediacat.com\/instagram-ve-twitter-kullaniminda-lider-turkiye\/&amp;via=MediaCat\" target=\"_top\" rel=\"nofollow noopener noreferrer\"><span class=\"text\">Tweetle<\/span><\/a><a class=\"mashicon-linkedin mash-medium mash-center mashsb-noshadow\" href=\"https:\/\/www.linkedin.com\/shareArticle?trk=Instagram+ve+Twitter+kullan%C4%B1m%C4%B1nda+lider+T%C3%BCrkiye&amp;url=https%3A%2F%2Fmediacat.com%2Finstagram-ve-twitter-kullaniminda-lider-turkiye%2F\" target=\"_top\" rel=\"nofollow noopener noreferrer\"><span class=\"text\">Payla\u015f<\/span><\/a><a class=\"mashicon-flipboard mash-medium mash-center mashsb-noshadow\" href=\"https:\/\/share.flipboard.com\/bookmarklet\/popout?v=2&amp;title=Instagram%2Bve%2BTwitter%2Bkullan%25C4%25B1m%25C4%25B1nda%2Blider%2BT%25C3%25BCrkiye&amp;url=https%3A%2F%2Fmediacat.com%2Finstagram-ve-twitter-kullaniminda-lider-turkiye%2F\" target=\"_top\" rel=\"nofollow noopener noreferrer\"><span class=\"text\">Payla\u015f<\/span><\/a><a class=\"mashicon-print mash-medium mash-center mashsb-noshadow\" href=\"http:\/\/www.printfriendly.com\/print\/?url=https%3A%2F%2Fmediacat.com%2Finstagram-ve-twitter-kullaniminda-lider-turkiye%2F&amp;item=Instagram+ve+Twitter+kullan%C4%B1m%C4%B1nda+lider+T%C3%BCrkiye\" target=\"_top\" rel=\"nofollow noopener noreferrer\"><span class=\"text\">Yazd\u0131r<\/span><\/a>\n<div class=\"onoffswitch mash-medium mashsb-noshadow\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<\/aside>\n<p>2012\u2019den bu yana t\u00fcketicilerin mobil kullan\u0131mlar\u0131n\u0131 Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131 ba\u015fl\u0131\u011f\u0131nda kamuoyuyla payla\u015fan Deloitte, ara\u015ft\u0131rman\u0131n 2019 versiyonunu tamamlad\u0131. T\u00fcrkiye\u2019nin de aralar\u0131nda bulundu\u011fu 28 \u00fclkeden 44 bin 150 ki\u015finin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma de\u011ferli bulgular sunuyor.<\/p>\n<p>T\u00fcrkiye\u2019de 18 \u2013 50 ya\u015f aral\u0131\u011f\u0131nda bin kullan\u0131c\u0131ya sorular\u0131n online olarak y\u00f6neltildi\u011fi ara\u015ft\u0131rman\u0131n en \u00f6nemli \u00e7\u0131kt\u0131lar\u0131ndan bir tanesi, art\u0131k ak\u0131ll\u0131 telefonlar\u0131n t\u00fcketici nezdinde silinemez bir \u00fcst\u00fcnl\u00fc\u011fe sahip oldu\u011fu ve ne olursa olsun, markalar\u0131n her faaliyetlerinde mobile a\u011f\u0131rl\u0131k vermeleri gerekti\u011fi oldu.<\/p>\n<p>T\u00fcrkiye\u2019de kullan\u0131c\u0131lar\u0131n, telefon modellerini Avrupa \u00fclkelerine g\u00f6re daha s\u0131k aral\u0131klarla g\u00fcncelledi\u011fi verisini sunan ara\u015ft\u0131rma, T\u00fcrkiye\u2019de cihaz sahipli\u011fini telefon, bilgisayar, tablet, ak\u0131ll\u0131 saat, ta\u015f\u0131nabilir oyun konsolu, standart cep telefonu, VR ba\u015fl\u0131\u011f\u0131, fitness bilekli\u011fi ve e-okuyucu kategorilerinde inceliyor. Buna g\u00f6re, en fazla sahipli\u011fin oldu\u011fu segment s\u0131ras\u0131yla; telefon, bilgisayar ve tablet iken en az sahip olunan \u00fc\u00e7 segment ise s\u0131ras\u0131yla; VR ba\u015fl\u0131\u011f\u0131, fitness bilekli\u011fi ve e-okuyucu olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Ak\u0131ll\u0131 saatlerin pop\u00fclerli\u011finin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6steren ara\u015ft\u0131rma, \u00fcr\u00fcn\u00fcn en fazla 35 \u2013 44 ya\u015f grubu taraf\u0131ndan ilgi g\u00f6rd\u00fc\u011f\u00fcne de dikkat \u00e7ekiyor.<\/p>\n<h4>T\u00fcrkiye i\u00e7in telefonun de\u011feri<\/h4>\n<p>Yeni telefonun al\u0131nmas\u0131n\u0131n ard\u0131ndan eski telefonun kullan\u0131m durumunu da inceleyen ara\u015ft\u0131rma belki de T\u00fcrkiye\u2019ye dair incelenmesi gereken sosyolojik bir unsur bar\u0131nd\u0131r\u0131yor. \u00d6yle ki, T\u00fcrkiye d\u0131\u015f\u0131nda eski telefonu genellikle yedek olarak saklama (y\u00fczde 44) davran\u0131\u015f\u0131 t\u00fcketicide a\u011f\u0131r basarken, T\u00fcrkiye\u2019de genel davran\u0131\u015f bir aile ferdine ya da arkada\u015fa vermek (y\u00fczde 31) \u015feklinde kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu oran\u0131n Avrupa ortalamas\u0131nda y\u00fczde 16 oldu\u011funu da ekleyelim.<\/p>\n<p>Telefonu satma al\u0131\u015fkanl\u0131\u011f\u0131 Avrupa ortalamas\u0131nda y\u00fczde 13 iken, T\u00fcrkiye\u2019de y\u00fczde 20 oran\u0131nda. Ayr\u0131ca T\u00fcrkler telefon k\u0131l\u0131f\u0131 ve ekran koruyucu gibi telefon aksesuarlar\u0131 sat\u0131n almada da Avrupa ortalamas\u0131n\u0131n \u00fczerinde. \u00d6yle ki, T\u00fcrk kullan\u0131c\u0131lar taraf\u0131ndan ayr\u0131ca al\u0131nan aksesuarlar\u0131n ba\u015f\u0131nda k\u0131l\u0131f (y\u00fczde 67) gelirken, ekran koruyucu (y\u00fczde 65), haf\u0131za kart\u0131 (y\u00fczde 56) ve g\u00fc\u00e7 \u00fcnitesi (y\u00fczde 48) olarak s\u0131ralan\u0131yor. Ekran koruyucunun Avrupa ortalamas\u0131 y\u00fczde 43, haf\u0131za kart\u0131 y\u00fczde 56 ve g\u00fc\u00e7 \u00fcnitesi y\u00fczde 48 \u015feklinde.<\/p>\n<p>T\u00fcm bunlar, Avrupa\u2019ya k\u0131yasla T\u00fcrkiye\u2019de telefona verilen de\u011ferin daha y\u00fcksek oldu\u011funa i\u015faret ediyor. \u00d6yle ki, telefonlar art\u0131k T\u00fcrk kullan\u0131c\u0131lar i\u00e7in yedek olarak \u00e7ekmecede durmak yerine ya bir ihtiya\u00e7 sahibi yak\u0131na verilmeli ya da sat\u0131lmal\u0131. Dolay\u0131s\u0131yla \u00e7ok de\u011fer verdi\u011fimiz bir ayg\u0131t oldu\u011fu i\u00e7in koruma ve kollama motivasyonumuz da daha y\u00fcksek.<\/p>\n<h4>Instagram ve Twitter\u2019da birinci s\u0131rada T\u00fcrkiye var<\/h4>\n<p>Bir di\u011fer dikkat \u00e7ekici veri de Instagram ve Twitter\u2019\u0131n T\u00fcrk kullan\u0131c\u0131lar taraf\u0131ndan di\u011fer \u00fclkelere g\u00f6re daha fazla kullan\u0131lmas\u0131. Instagram\u2019\u0131n (saatte en az bir kere) kullan\u0131m oran\u0131 Avrupa ortalamas\u0131nda y\u00fczde 9 iken T\u00fcrkiye\u2019de y\u00fczde 49, Twitter i\u00e7in Avrupa ortalamas\u0131 y\u00fczde 3 iken T\u00fcrkiye\u2019de y\u00fczde 23 olarak ger\u00e7ekle\u015fiyor. Kad\u0131nlar\u0131n y\u00fczde 56\u2019s\u0131 ve erkeklerin y\u00fczde 41\u2019i Instagram kullan\u0131rken, uygulama en \u00e7ok 18 \u2013 24 ya\u015f grubu aras\u0131nda pop\u00fcler. Twitter ise erkeklerin y\u00fczde 26\u2019s\u0131, kad\u0131nlar\u0131n y\u00fczde 21\u2019i taraf\u0131ndan kullan\u0131l\u0131yor. Twitter\u2019\u0131n a\u011f\u0131rl\u0131kl\u0131 ilgi g\u00f6rd\u00fc\u011f\u00fc ya\u015f grubu ise 25 \u2013 44.<\/p>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Deloitte\u2019un Global Mobil Kullan\u0131c\u0131 Ara\u015ft\u0131rmas\u0131 2019&#8217;un sonu\u00e7lar\u0131 payla\u015f\u0131ld\u0131.<\/p>\n","protected":false},"author":12,"featured_media":28225,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28222","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28225"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28222"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}