{"id":28605,"date":"2020-03-30T09:57:06","date_gmt":"2020-03-30T06:57:06","guid":{"rendered":"http:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=28605"},"modified":"2020-03-30T10:16:05","modified_gmt":"2020-03-30T07:16:05","slug":"coronavirus-salgini-dijital-icerik-tuketimini-nasil-degistirdi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/coronavirus-salgini-dijital-icerik-tuketimini-nasil-degistirdi\/","title":{"rendered":"Coronavirus salg\u0131n\u0131 dijital i\u00e7erik t\u00fcketimini nas\u0131l de\u011fi\u015ftirdi?"},"content":{"rendered":"\n<p>Coronavirus salg\u0131n\u0131 kapsam\u0131nda T\u00fcrkiye\u2019de ilk vakan\u0131n \u00e7\u0131kmas\u0131n\u0131 takiben kullan\u0131c\u0131lar\u0131n dijital i\u00e7erik t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131nda da de\u011fi\u015fiklikler ya\u015fanmaya ba\u015flad\u0131. \u00d6yle ki IAB T\u00fcrkiye \u0130nternet \u00d6l\u00e7\u00fcmleme Ara\u015ft\u0131rmas\u0131 verilerine g\u00f6re 16-22 Mart haftas\u0131nda toplam internet kullan\u0131c\u0131 say\u0131s\u0131 2-8 Mart haftas\u0131na g\u00f6re y\u00fczde 3 artarken kullan\u0131c\u0131lar\u0131n internette ge\u00e7irdi\u011fi s\u00fcrede de y\u00fczde 1 art\u0131\u015f ya\u015fand\u0131.<\/p>\n<p>16-22 Mart haftas\u0131nda mart ay\u0131n\u0131n ilk haftas\u0131na g\u00f6re kategori baz\u0131nda ya\u015fanan de\u011fi\u015fimler \u015f\u00f6yle:<\/p>\n<ul>\n<li>Haber i\u00e7eriklerine duyulan ilgi y\u00fczde 17 artt\u0131.<\/li>\n<li>Uzaktan e\u011fitim s\u00fcrecinin ba\u015flamas\u0131yla birlikte eba.gov.tr ziyaret\u00e7i say\u0131s\u0131ndaki art\u0131\u015f, e\u011fitimin toplam eri\u015fimi en y\u00fcksek kategorisi olmas\u0131n\u0131 sa\u011flad\u0131. Buna g\u00f6re e\u011fitim kategorisi haftal\u0131k eri\u015fimi 16-22 Mart haftas\u0131nda 2-8 Mart haftas\u0131na g\u00f6re y\u00fczde 61 art\u0131\u015f g\u00f6sterdi. Buna gore 16-22 Mart haftas\u0131nda en \u00e7ok ilgi duyulan kategoriler s\u0131ras\u0131yla e\u011fitim, oyun, teknoloji, k\u00fclt\u00fcr-e\u011flence, sa\u011fl\u0131k ve turizm oldu. Bu tabloda tek d\u00fc\u015f\u00fc\u015f ya\u015fayan kategorinin turizm olmas\u0131 ise dikkat \u00e7ekici.<\/li>\n<li>Sa\u011fl\u0131k i\u00e7erikli siteleri ziyaret eden ya da haber i\u00e7erikli sitelerde sa\u011fl\u0131k i\u00e7eriklerini t\u00fcketen kullan\u0131c\u0131lar\u0131n say\u0131s\u0131 y\u00fczde 28 artt\u0131.<\/li>\n<li>K\u00fclt\u00fcr-e\u011flence ve oyun i\u00e7eriklerine olan ilgide dikkate de\u011fer bir art\u0131\u015f g\u00f6zlemlendi. K\u00fclt\u00fcr-E\u011flence i\u00e7erikleri i\u00e7erisinde \u00f6zellikle film\/dizi i\u00e7erikli sitelere olan ilgi artarken, Oyun siteleri ziyaret\u00e7ilerinde y\u00fczde 65 art\u0131\u015f ya\u015fand\u0131.<\/li>\n<li>Teknoloji i\u00e7erikli siteleri ziyaret eden kullan\u0131c\u0131 say\u0131s\u0131 2-8 Mart haftas\u0131na k\u0131yasla y\u00fczde 16 art\u0131\u015f g\u00f6sterdi.<\/li>\n<li>Bu s\u00fcre\u00e7ten en fazla olumsuz etkilenen sekt\u00f6rlerin ba\u015f\u0131nda turizm geldi. Turizm i\u00e7erikli sitelere olan ilgide y\u00fczde 48 d\u00fc\u015f\u00fc\u015f ger\u00e7ekle\u015fti.<\/li>\n<\/ul>\n<h4 style=\"text-align: center;\"><strong>Sekt\u00f6rlerin g\u00f6r\u00fcn\u00fcrl\u00fck paylar\u0131<\/strong><\/h4>\n<p>Gemius\u2019\u0131n yapt\u0131\u011f\u0131, 2-27 Mart aral\u0131\u011f\u0131nda PC platformu baz al\u0131nd\u0131\u011f\u0131nda en fazla g\u00f6sterime sahip ilk be\u015f sekt\u00f6r\u00fcn toplam g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131 (SOV) analizine g\u00f6re coronavirus tedirginli\u011finden en az etkilenen telekom\u00fcnikasyon oldu. Bu durum sekt\u00f6rde tam tersi bir etki yaratm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Birbirini takip eden \u00fc\u00e7 hafta boyunca telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn toplam g\u00f6sterim hacmini dikkat \u00e7eken \u00f6l\u00e7\u00fcde art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6steren analiz, finans end\u00fcstrisinin de 9-15 Mart haftas\u0131 ya\u015fad\u0131\u011f\u0131 tedirginli\u011fi sonraki hafta \u00fczerinden att\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Bununla birlikte medya ve oyun sekt\u00f6r\u00fc oyuncular\u0131n\u0131n dahil oldu\u011fu e\u011flence end\u00fcstrisinin de finansa benzer bi\u00e7imde 16-22 Mart haftas\u0131 g\u00f6sterimlerini bir \u00f6nceki haftaya g\u00f6re art\u0131rd\u0131\u011f\u0131na i\u015faret eden analize g\u00f6re perakende sekt\u00f6r\u00fc y\u00fczde 31\u2019lik bir pay kayb\u0131yla en alt s\u0131rada yer al\u0131yor.<\/p>\n<table class=\"excel1\" style=\"width: 92.7592%; height: 130px;\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"114\" \/><col width=\"107\" \/><col width=\"110\" \/><col width=\"98\" \/><\/colgroup>\n<tbody>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"height: 22px; width: 31.2069%;\" width=\"114\">GRP (PC)<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 22.7586%;\" width=\"107\">2-8 Mart (%)<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 23.4483%;\" width=\"110\">9-15 Mart (%)<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 38.739%;\" width=\"98\">16-22 Mart (%)<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"height: 22px; width: 31.2069%;\">\n<pre>Perakende<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 22.7586%;\">\n<pre>32,07<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 23.4483%;\">\n<pre>34,17<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 38.739%;\">\n<pre>31,26<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"height: 22px; width: 31.2069%;\">\n<pre>E\u011flence &amp; Oyun\u00a0<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 22.7586%;\">\n<pre>9,38<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 23.4483%;\">\n<pre>7,93<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 38.739%;\">\n<pre>8,66<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"height: 22px; width: 31.2069%;\">\n<pre>Medya &amp; Kitap<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 22.7586%;\">\n<pre>6,58<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 23.4483%;\">\n<pre>6,57<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 38.739%;\">\n<pre>6,7<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"height: 22px; width: 31.2069%;\">\n<pre>Telekom\u00fcnikasyon<\/pre>\n<\/td>\n<td class=\"excel3\" style=\"height: 22px; width: 22.7586%;\">\n<pre>2,90<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 23.4483%;\">\n<pre>4,87<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 22px; width: 38.739%;\">\n<pre>7,3<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td class=\"excel2\" style=\"height: 10px; width: 31.2069%;\">\n<pre>Finans<\/pre>\n<\/td>\n<td class=\"excel3\" style=\"height: 10px; width: 22.7586%;\">\n<pre>5,29<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 10px; width: 23.4483%;\">\n<pre>4,92<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"height: 10px; width: 38.739%;\">\n<pre>5,07<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 10px;\">\n<td class=\"excel2\" style=\"height: 10px; width: 31.2069%;\">\n<pre>Toplam G\u00f6sterim<\/pre>\n<\/td>\n<td class=\"excel4\" style=\"height: 10px; width: 22.7586%;\">\n<pre>7.030.000.000<\/pre>\n<\/td>\n<td class=\"excel4\" style=\"height: 10px; width: 23.4483%;\">\n<pre>7.400.000.000<\/pre>\n<\/td>\n<td class=\"excel4\" style=\"height: 10px; width: 38.739%;\">\n<pre>7.900.000.000<\/pre>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>*\u0130lgili veriler Gemius panelleri kullan\u0131larak, ekstrapolasyon y\u00f6ntemiyle tahminlendirilmi\u015ftir.<\/em><br \/><em>**Gemius Adreal T\u00fcrkiye, 12+ Ya\u015f, PC Platformu<\/em><\/p>\n<table class=\"excel1\" style=\"width: 94.2754%; height: 182px;\" cellspacing=\"0\" cellpadding=\"0\"><colgroup><col width=\"123\" \/><col width=\"107\" \/><col width=\"110\" \/><col width=\"98\" \/><\/colgroup>\n<tbody>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\" width=\"123\">\n<pre>GRP (MOB\u0130L)<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\" width=\"107\">\n<pre>2-8 Mart (%)<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\" width=\"110\">\n<pre>9-15 Mart (%)<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\" width=\"98\">\n<pre>16-22 Mart (%)<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>Perakende\u00a0<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\">\n<pre>39,93<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\">\n<pre>38,55<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\">\n<pre>37,66<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>E\u011flence (Oyun)<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\">\n<pre>7,92<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\">\n<pre>7,02<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\">\n<pre>7,69<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>Medya &amp; Kitap<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\">\n<pre>7,87<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\">\n<pre>6,9<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\">\n<pre>6<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>Finans<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\">\n<pre>6,29<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\">\n<pre>5,66<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\">\n<pre>5,31<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>Telekom\u00fcnikasyon<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 22.7586%; height: 22px;\">\n<pre>3,25<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 23.4483%; height: 22px;\">\n<pre>5,52<\/pre>\n<\/td>\n<td class=\"excel2\" style=\"width: 40.1222%; height: 22px;\">\n<pre>6,15<\/pre>\n<\/td>\n<\/tr>\n<tr style=\"height: 22px;\">\n<td class=\"excel2\" style=\"width: 31.2069%; height: 22px;\">\n<pre>Toplam G\u00f6sterim<\/pre>\n<\/td>\n<td class=\"excel3\" style=\"width: 22.7586%; height: 22px;\">\n<pre>5.850.000.000<\/pre>\n<\/td>\n<td class=\"excel3\" style=\"width: 23.4483%; height: 22px;\">\n<pre>6.250.000.000<\/pre>\n<\/td>\n<td class=\"excel3\" style=\"width: 40.1222%; height: 22px;\">\n<pre>7.150.000.000<\/pre>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>*\u0130lgili veriler Gemius panelleri kullan\u0131larak, ekstrapolasyon y\u00f6ntemiyle tahminlendirilmi\u015ftir.<\/em><br \/><em>**Gemius Adreal T\u00fcrkiye, 18+ Ya\u015f, Mobil Platformu<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 salg\u0131n\u0131n\u0131n dijital platformlara yans\u0131malar\u0131.<\/p>\n","protected":false},"author":12,"featured_media":28606,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28605","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28606"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28605"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}