T\u00fcm d\u00fcnyay\u0131 etkisi alt\u0131na alan coronavirus salg\u0131n\u0131 hayat\u0131m\u0131z \u00fczerindeki etkilerini her ge\u00e7en art\u0131r\u0131rken, vir\u00fcs\u00fcn ilk g\u00f6r\u00fcld\u00fc\u011f\u00fc ve 23 Ocak \u2013 25 Mart tarihleri aras\u0131nda karantinaya al\u0131nan Wuhan \u015fehrinde e-ticaret \u015firketlerinin hayat\u0131n devam etmesi ad\u0131na att\u0131\u011f\u0131 ad\u0131mlara yak\u0131ndan bakmakta fayda var. Strateji Profes\u00f6r\u00fc Chengyi Lin\u2019in, meseleyi teknoloji, kabiliyet, s\u00fcre\u00e7 ve kategori ba\u015fl\u0131klar\u0131yla ele ald\u0131\u011f\u0131 \u201cIn the Face of Lockdown, China\u2019s E-Commerce Giants Deliver\u201d yaz\u0131s\u0131 ise e-ticaret devlerinin karantina alt\u0131ndaki Wuhan kentinde ger\u00e7ekle\u015ftirdiklerini detayl\u0131ca anlamam\u0131z\u0131 sa\u011fl\u0131yor.<\/p>\n
Takvimler 23 Ocak\u2019\u0131 g\u00f6sterdi\u011finde \u00c7in\u2019in Hubei eyaletinde bulunan Wuhan kenti karantinaya al\u0131nd\u0131. 11 milyon n\u00fcfusuyla \u015fehre giden t\u00fcm ana yollar kapat\u0131ld\u0131. O g\u00fcnlerde \u015fehirdeki karantina uygulamas\u0131n\u0131n iki ay s\u00fcrece\u011fini (kente ula\u015f\u0131ma 25 Mart itibar\u0131yla a\u00e7\u0131ld\u0131 ) ise kimse tahmin edemiyordu.<\/p>\n
G\u0131da ve temel t\u00fcketim \u00fcr\u00fcnlerinin, t\u0131pk\u0131 dola\u015f\u0131m sistemimiz gibi yayg\u0131n bir a\u011fla kentte hemen her mahalleye akt\u0131\u011f\u0131 perakende sekt\u00f6r\u00fc de karantinan\u0131n ciddi sonu\u00e7lar\u0131ndan nasibini alm\u0131\u015ft\u0131. Karantina uygulamas\u0131, perakende sisteminin ana arterlerinde ani ve \u00e7etin engellerle kar\u015f\u0131la\u015f\u0131lmas\u0131na yol a\u00e7t\u0131. Panik al\u0131\u015fveri\u015fleri nedeniyle market raflar\u0131 bo\u015falm\u0131\u015f, coronavirus riskinden sak\u0131nmak isteyen \u015fehir halk\u0131 evlerine kapanm\u0131\u015ft\u0131.<\/p>\n
Peki karantina alt\u0131ndaki \u015fehirde iki ay boyunca tedarikin etkilenmemesi ad\u0131na \u00c7inli e-ticaret devleri ne gibi hamleler ger\u00e7ekle\u015ftirdi?<\/p>\n
Alibaba dijital lojistik platformunu g\u00fc\u00e7lendirerek ad\u0131m att\u0131. \u00c7in Yeni Y\u0131l\u0131 tatili s\u00fcresince 58 \u015fehirdeki tesislerini yeniden faaliyete ge\u00e7irerek N95 maske ve di\u011fer t\u0131bbi malzeme \u00fcretimine ba\u015flayan nitelikli t\u00fcm \u00fcretici payda\u015flar 48 saat i\u00e7erisinde belirlendi ve kendileriyle ileti\u015fime ge\u00e7ildi. <\/em>Ayn\u0131 zamanda dijital \u00f6deme sistemi Alipay de t\u00fcm \u00fclke genelinde online ba\u011f\u0131\u015f toplanmas\u0131 amac\u0131yla g\u00fc\u00e7lendirildi ve ilk sekiz saat i\u00e7erisinde 1 milyon dolar topland\u0131.<\/p>\n Alibaba\u2019n\u0131n rakipleri Cainiao Network ve JD.com da, Bat\u0131l\u0131 rakipleri Amazon ve Alphabet ile rakebet konusunda ellerini g\u00fc\u00e7lendirmek ad\u0131na halihaz\u0131rda otomasyon teknolojilerinde bir dizi yenili\u011fi denemeye alm\u0131\u015ft\u0131. \u00d6rne\u011fin 2018 y\u0131l\u0131nda JD.com, Xi\u2019an\u2019\u0131n sapa yerlerine drone\u2019la ve Pekin\u2019in Haidian b\u00f6lgesinde s\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7larla teslimat denemelerine girmi\u015fti.<\/p>\n Wuhan\u2019daki karantina s\u0131ras\u0131nda dijital perakendecilerin kar\u015f\u0131s\u0131na \u00e7\u0131kan en b\u00fcy\u00fck sorun, \u015fehirdeki teslimat kapasitesinin personel say\u0131s\u0131 art\u0131r\u0131lmaks\u0131z\u0131n nas\u0131l y\u00fckseltilece\u011fi idi. Kusursuz bir \u00e7\u00f6z\u00fcm olmasa da JD.com ve di\u011fer perakendeciler, yeni otomasyon teknolojilerini \u015fehre ta\u015f\u0131d\u0131. Wuhan\u2019a getirilen yerel harita donan\u0131ml\u0131 ak\u0131ll\u0131 ara\u00e7lar Pekin\u2019den kontrol edilerek kullan\u0131ld\u0131. Sat\u0131lan \u00fcr\u00fcnlerin hanelere, ba\u011f\u0131\u015flanan \u00fcr\u00fcnlerin ise hastanelere ula\u015ft\u0131r\u0131lmas\u0131 ak\u0131ll\u0131 cihazlarla sa\u011fland\u0131. Teslimatlar, devletin getirdi\u011fi k\u0131s\u0131tlamalara tak\u0131lmadan ger\u00e7ekle\u015ftirilebildi.<\/p>\n Ana yol ve otoyollar\u0131n kapal\u0131 olmas\u0131 da coronavirus salg\u0131n\u0131ndan etkilenen sapa b\u00f6lgelere \u00fcr\u00fcn ula\u015ft\u0131r\u0131lmas\u0131 konusunda zorluklara neden oluyordu. \u00d6rne\u011fin Baiyangdian etraf\u0131ndaki k\u00f6ylere temel ihtiya\u00e7lar\u0131n dar yollar ya da feribotla ula\u015ft\u0131r\u0131lmas\u0131 en az alt\u0131 saat s\u00fcr\u00fcyordu. JD.com ise bu noktada 20 dakikada teslimat ger\u00e7ekle\u015ftirebilen drone\u2019lardan yararland\u0131.<\/p>\n Karantina uygulamas\u0131na ba\u011fl\u0131 olarak pirin\u00e7, un, ya\u011f, meyve, sebze, deniz \u00fcr\u00fcnleri gibi temel g\u0131da \u00fcr\u00fcnlerine talebi bir hayli y\u00fckseltmi\u015fti. Temel g\u0131da al\u0131\u015fveri\u015flerini offline\u2019da ger\u00e7ekle\u015ftiren m\u00fc\u015fteriler deyim yerindeyse bir gecede online\u2019a ge\u00e7ince, \u00c7in\u2019in e-ticaret tedarik zinciri de aniden insan kayna\u011f\u0131 eksikli\u011fiyle kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015f oldu.<\/p>\n Alibaba\u2019n\u0131n market al\u0131\u015fveri\u015fi platformu Freshippo, personel eksi\u011fini kapanan i\u015fletmelerin personelini i\u015fe alarak \u00e7\u00f6zmeye \u00e7al\u0131\u015ft\u0131. Ayn\u0131 y\u00f6ntemi JD.com b\u00fcnyesindeki 7Fresh de izledi. Yeni personele e-ticarete uyum sa\u011flamalar\u0131 i\u00e7in gerekli e\u011fitimler k\u0131s\u0131tl\u0131 da olsa verildi.<\/p>\n Karantina s\u0131ras\u0131nda 7Fresh, i\u015flem g\u00f6rm\u00fc\u015f, pi\u015firmeye haz\u0131r \u00fcr\u00fcnlerin \u00fcretimini ciddi oranda art\u0131rd\u0131. B\u00f6ylece, \u00f6rne\u011fin kapanan restoranlardan transfer edilen ge\u00e7ici personelin yeteneklerinden maksimum oranda yararlan\u0131ld\u0131.<\/p>\n Restoran teslimat platformu MTDP de 7 bin s\u00fcpermarketle i\u015fbirli\u011fi yaparak, hanelere di\u011fer \u00fcr\u00fcnlerin de ula\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n Her g\u00fcn y\u00fczlerce m\u00fc\u015fteriyle temas eden kuryelerin kendi sa\u011fl\u0131klar\u0131n\u0131n etkilenmesi ve vir\u00fcs\u00fcn yay\u0131lmas\u0131nda rol oynamalar\u0131 riskinin azalt\u0131lmas\u0131 ad\u0131na Alibaba ve JD.com, \u00e7al\u0131\u015fanlar\u0131na y\u00fcz maskesi, eldiven ve dezenfektan sa\u011flad\u0131. \u00c7al\u0131\u015fanlar\u0131n ate\u015fi g\u00fcnl\u00fck \u00f6l\u00e7\u00fcld\u00fc, her teslimat \u00f6ncesi ve sonras\u0131 kendilerini dezenfekte etmeleri zorunlu k\u0131l\u0131nd\u0131.<\/p>\n Da\u011f\u0131t\u0131m s\u00fcreci de g\u00f6zden ge\u00e7irildi. \u00d6rne\u011fin teslimatlarda m\u00fc\u015fterinin imza atmas\u0131 zorunlulu\u011fu bulunuyordu ancak kayg\u0131l\u0131 m\u00fc\u015fteriler bu uygulamaya yana\u015fm\u0131yordu. Bunun neticesinde e-ticaret \u015firketleri iade sorunuyla kar\u015f\u0131la\u015fm\u0131\u015f ve maliyetleri \u00fcstlenmek zorunda kalm\u0131\u015flard\u0131.<\/p>\n JD.com bu sorunu a\u015fmak ad\u0131na teslimat kutusu say\u0131s\u0131n\u0131 art\u0131rd\u0131. G\u00f6nderiler kutulara konuldu\u011funda mobil uygulama arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteriye bir barkod g\u00f6nderiliyor, bu sayede m\u00fc\u015fteri de \u00fcr\u00fcn\u00fcn\u00fc diledi\u011fi zaman alabiliyordu. JD.com ayn\u0131 zamanda g\u00f6n\u00fcll\u00fclerle de i\u015fbirli\u011fine gitti ve evlerinden ayr\u0131lamayanlar\u0131n \u00fcr\u00fcnleri bu ki\u015filerce teslim edildi. G\u00f6n\u00fcll\u00fclerin olu\u015fturdu\u011fu teslimat a\u011f\u0131n\u0131n y\u00f6netimi de mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla sa\u011fland\u0131.<\/p>\n Karantina s\u00fcreci baz\u0131 kategorilerde rekabet dengelerinde de\u011fi\u015fikliklere de neden oldu. \u00d6rne\u011fin JD.com\u2019un telet\u0131p birimi PingAn\u2019\u0131n Good Doctor ve Alibaba\u2019n\u0131n AliHealth birimlerinin uzun s\u00fcredir gerisinde kal\u0131yordu ancak karantinan\u0131n do\u011furdu\u011fu f\u0131rsatlarla birlikte bu durum da de\u011fi\u015fmi\u015f oldu. JD.com a\u011f\u0131na hemen yeni doktorlar katt\u0131 ve telet\u0131p birimi ila\u00e7 sat\u0131\u015f\u0131 ve telet\u0131p hizmetinde \u00f6nemli bir kanala d\u00f6n\u00fc\u015ft\u00fc. Birim ayn\u0131 zamanda triyaj konusunda \u00fclke genelinde \u00f6nemli bir servise d\u00f6n\u00fc\u015fm\u00fc\u015f oldu. Belirlenen bir dizi soru arac\u0131l\u0131\u011f\u0131yla telet\u0131p doktorlar\u0131, kendilerini arayanlar\u0131n coronavirus ta\u015f\u0131y\u0131p ta\u015f\u0131mad\u0131\u011f\u0131 konusunda tahminde bulunabiliyor, riskli g\u00f6r\u00fclenler de muayene amac\u0131yla hastanelere y\u00f6nlendiriliyordu. JD.com\u2019un devreye ald\u0131\u011f\u0131 ak\u0131ll\u0131 asistan ise vir\u00fcs hakk\u0131nda resm\u00ee bilgiler payla\u015f\u0131yor ve online psikoloji deste\u011fi sa\u011fl\u0131yordu.<\/p>\n AliHealth de karantina s\u0131ras\u0131nda Taobao ve Alipay \u00fczerinden vir\u00fcsle ilgili bilgi payla\u015f\u0131m\u0131nda bulundu. Vir\u00fcs\u00fcn \u00fclke geneline yay\u0131lmas\u0131yla birlikte her iki platform arac\u0131l\u0131\u011f\u0131yla \u00fccretsiz online dan\u0131\u015fmanl\u0131k hizmeti sunuldu. MTDP\u2019de sunulan \u00fcniversite seviyesi e\u011fitim program\u0131 geni\u015fletildi ve k\u00fc\u00e7\u00fck i\u015fletmelere kabiliyetlerini geli\u015ftirmeleri i\u00e7in online dersler verildi.<\/p>\n D\u00fcnya genelinde \u015firket ve h\u00fck\u00fcmetler coronavirus kriziyle m\u00fccadeleye devam ederken, \u00c7inli e-ticaret devlerinin k\u0131sa s\u00fcrede hayata ge\u00e7irdikleri Avrupa ve ABD gibi b\u00fcy\u00fck pazarlarda yap\u0131labilecekler konusunda yol g\u00f6sterici nitelikte. \u00c7in\u2019deki tecr\u00fcbeler, bu konudaki en b\u00fcy\u00fck yard\u0131mc\u0131lar\u0131n, dijital lojistik platformlar\u0131n ve sahip olduklar\u0131 y\u00fcksek teknolojili da\u011f\u0131t\u0131m kabiliyetlerinin g\u00f6zden ge\u00e7irilmesi ve di\u011fer sekt\u00f6rlerden transfer edilen personelin mevcut kabiliyetlerinden h\u0131zl\u0131ca yararlan\u0131lmas\u0131 oldu\u011funu g\u00f6steriyor.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Wuhan’\u0131n karantina g\u00fcnlerindeki tecr\u00fcbeleri t\u00fcm \u00fclke ve \u015firketler i\u00e7in yol g\u00f6sterici olabilir.<\/p>\n","protected":false},"author":12,"featured_media":28686,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28685","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28686"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28685"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kabiliyet<\/h4>\n
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Kategori<\/h4>\n