{"id":28815,"date":"2020-05-04T09:49:24","date_gmt":"2020-05-04T06:49:24","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&p=28815"},"modified":"2020-05-04T12:50:01","modified_gmt":"2020-05-04T09:50:01","slug":"turkiyede-e-ticaret-yuzde-39-buyuyerek-831-milyar-lira-oldu","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/turkiyede-e-ticaret-yuzde-39-buyuyerek-831-milyar-lira-oldu\/","title":{"rendered":"T\u00fcrkiye’de e-ticaret y\u00fczde 39 b\u00fcy\u00fcyerek 83,1 milyar lira oldu"},"content":{"rendered":"\n

T\u00dcB\u0130SAD<\/strong><\/a>; Deloitte T\u00fcrkiye<\/strong>,SimilarWeb<\/strong><\/a>\u00a0ve\u00a0\u0130nveon<\/strong><\/a>\u00a0i\u015f birli\u011finde haz\u0131rlanan “T\u00fcrkiye’de E-Ticaret 2019 Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc” raporunu bug\u00fcn yapt\u0131\u011f\u0131 bas\u0131n toplant\u0131s\u0131nda a\u00e7\u0131klad\u0131. Rapora g\u00f6re,\u00a0T\u00fcrkiye’de e-ticaret hacmi, y\u00fczde 39 b\u00fcy\u00fcyerek 83,1 milyar lira oldu.<\/strong>\u00a0(Rakamlar KDV hari\u00e7 sat\u0131\u015flar\u0131 g\u00f6steriyor.) T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca’n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 toplant\u0131da, raporun sunumunu Deloitte T\u00fcrkiye Orta\u011f\u0131 Hakan G\u00f6l ve T\u00dcB\u0130SAD eTicaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f ger\u00e7ekle\u015ftirdi.<\/p>\n

“E-ticaret art\u0131k alternatif bir kanal de\u011fil”<\/h2>\n

Deloitte T\u00fcrkiye<\/strong><\/a>\u00a0Orta\u011f\u0131\u00a0Hakan G\u00f6l’<\/strong><\/a>\u00fcn konu\u015fmas\u0131nda \u00f6nce \u00e7\u0131kan detay e-ticaret sekt\u00f6r\u00fcn\u00fcn kuvvetli bir b\u00fcy\u00fcme ile perakende sekt\u00f6r\u00fc i\u00e7inde y\u00fczde 6,2’lik bir paya ula\u015ft\u0131\u011f\u0131n\u0131 belirtmesi oldu. COVID-19 salg\u0131n\u0131 da de\u011finen G\u00f6l, “E-ticaret art\u0131k alternatif bir kanal de\u011fil” dedi.<\/p>\n

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T\u00dcB\u0130SAD e-Ticaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f ise rapor sunumunda, raporda \u00f6ne \u00e7\u0131kan bulgular\u0131 payla\u015ft\u0131: Online Perakende kategorisinde\u00a0Sadece Online Perakende 30,8 Milyar TL<\/strong>\u00a0y\u00fczde 48 ile en fazla b\u00fcy\u00fcme g\u00f6steren alan oldu. Burada\u00a0y\u00fczde 50’lik b\u00fcy\u00fcme<\/strong>\u00a0ile Pazaryerlerinin etkisi b\u00fcy\u00fck oldu.\u00a0Pazaryerlerinin hacmi 29,3 milyar liraya<\/strong>\u00a0ye ula\u015ft\u0131.
\u00c7ok Kanall\u0131 Online Perakende kategorisinde en y\u00fcksek b\u00fcy\u00fcme oran\u0131 y\u00fczde 40 ile Giyim ve Ayakkab\u0131da g\u00f6r\u00fcld\u00fc, pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc b\u00f6ylece 3,5 milyar liraya ula\u015ft\u0131. Y\u00fczde 33’l\u00fck b\u00fcy\u00fcmelerle Ev ve Dekorasyon 1,7 milyar TL, E\u011flence ve K\u00fclt\u00fcr 700 milyon TL Giyim ve Ayakkab\u0131y\u0131 takip etti. Elektronik ise y\u00fczde 18’lik b\u00fcy\u00fcme ile 4 milyar TL oldu.<\/p>\n

Online Tatil ve Seyahat kategorisinde ise y\u00fczde 47 b\u00fcy\u00fcme ile Sadece Online Tatil & Seyahat 4,3 milyar TL hacme ula\u015f\u0131rken, y\u00fczde 30 b\u00fcy\u00fcme ile \u00c7ok Kanall\u0131 Tatil & Seyahatten 25,9 milyar TL b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131.<\/p>\n

\u201cT\u00fcrkiye e-ticaret Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc\u201d raporuna g\u00f6re 2015 ile 2019 y\u0131llar\u0131 aras\u0131nda en y\u00fcksek oranda y\u0131ll\u0131k b\u00fcy\u00fcme g\u00f6steren e-ticaret kategorilerinde ilk s\u0131ray\u0131\u00a0y\u00fczde 38 ile Sadece Online Perakende<\/strong>\u00a0al\u0131rken, s\u00f6z konusu be\u015f y\u0131ll\u0131k d\u00f6nemde\u00a0Tatil ve Seyahat y\u0131ll\u0131k y\u00fczde 36<\/strong>,\u00a0Online Yasal Bahis y\u0131ll\u0131k y\u00fczde 33<\/strong>,\u00a0\u00c7ok Kanall\u0131 Perakende y\u00fczde 31<\/strong>\u00a0oran\u0131nda b\u00fcy\u00fcd\u00fcler.<\/p>\n

2019 y\u0131l\u0131nda 83,1 milyar TL’lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan e-ticaret pazar\u0131nda 306 site ile Sadece Online Perakende toplam sekt\u00f6rde y\u00fczde 37’lik paya sahip olurken, 77 site ile Tatil& Seyahat y\u00fczde 36’l\u0131k, 371 site ile \u00c7ok Kanall\u0131 Perakende y\u00fczde 17’lik, 6 site ile Online Yasal Bahis y\u00fczde 10’luk paya sahip oldu. Ge\u00e7en y\u0131la g\u00f6re Sadece Online Perakende sitelerinde bir art\u0131\u015f g\u00f6r\u00fcl\u00fcrken Tatil & Seyahat sitelerinde de azalma g\u00f6r\u00fcld\u00fc.<\/p>\n

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Mobil telefonlar\u0131n internette kullan\u0131m\u0131n\u0131n artmas\u0131 ile beraber e-ticarette de y\u0131llar i\u00e7erisinde mobil ticaretin pay\u0131 g\u00f6r\u00fcn\u00fcr \u015fekilde artt\u0131. Rapora bu y\u0131l, mobil internet ve mobil uygulamalar \u00fczerinden yap\u0131lan e-ticaret verileri de eklendi. E-ticaret cirolar\u0131 i\u00e7erisinde mobil pay\u0131 yakla\u015f\u0131k y\u00fczde 60’a kadar \u00e7\u0131kt\u0131. Kullan\u0131c\u0131lar\u0131n mobil deneyimlerinin artmas\u0131 ve firmalar\u0131n bu alanlara yat\u0131r\u0131mlar\u0131n\u0131n devam etmesiyle y\u00fczde 60’l\u0131k ciro pay\u0131n\u0131n her sene y\u00fczde 5 ila 10 band\u0131nda artmas\u0131 bekleniyor.<\/p>\n

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Rapora g\u00f6re 2018 y\u0131l\u0131nda T\u00fcrkiye’de y\u00fczde 5,3 olarak \u00f6l\u00e7\u00fclen online perakendenin toplam perakende i\u00e7indeki pay\u0131 2019 y\u0131l\u0131nda y\u00fczde 6,2’ye y\u00fckseldi. Aralar\u0131nda Polonya, Hindistan, Brezilya ve Rusya’n\u0131n da bulundu\u011fu geli\u015fmekte olan \u00fclkeler i\u00e7in online perakendenin toplam perakende i\u00e7indeki pay ortalamas\u0131 y\u00fczde 6,7 iken geli\u015fmi\u015f \u00fclkeler ortalamas\u0131 y\u00fczde 12,3 olarak \u00f6l\u00e7\u00fcld\u00fc.<\/p>\n

Sekt\u00f6r 5 y\u0131lda y\u00fczde 38 b\u00fcy\u00fcd\u00fc<\/h2>\n

D\u00fcnyada oldu\u011fu gibi T\u00fcrkiye’de de e-ticaret, \u00f6l\u00e7ek rekabetinin oldu\u011fu bir sekt\u00f6rd\u00fcr, bu nedenle b\u00fcy\u00fcmenin b\u00fcy\u00fck bir k\u0131sm\u0131 lider \u015firketlerden geliyor. \u00c7al\u0131\u015fma kapsam\u0131ndaki ilk 10 \u015firketin pay\u0131 y\u0131llar i\u00e7erisinde y\u00fczde 40’lar seviyesinden artarak y\u00fczde 55’e \u00e7\u0131kt\u0131. Sekt\u00f6r be\u015f y\u0131lda y\u00fczde 38 b\u00fcy\u00fcd\u00fc. Yabanc\u0131 oyuncular\u0131n pazara girmesi ve yerli oyuncular\u0131n yat\u0131r\u0131mlar\u0131 ile artan bu trendin gelecek y\u0131llarda da devam etmesini \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

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\u00c7al\u0131\u015fman\u0131n ba\u015flad\u0131\u011f\u0131 ilk y\u0131llarda \u00f6zel al\u0131\u015fveri\u015f ve \u00e7ok kategorili gibi i\u015f modellerine sahip firmalar\u0131n bir\u00e7o\u011fu y\u0131llar i\u00e7erisinde pazaryerlerine d\u00f6n\u00fc\u015ft\u00fcler. Art\u0131k i\u015f modellerinin farkl\u0131la\u015ft\u0131\u011f\u0131, silolar halinde rekabetin oldu\u011fu bir pazar yap\u0131s\u0131ndan bir\u00e7ok oyuncunun benzer i\u015f modelleri ile ayn\u0131 m\u00fc\u015fteriye daha fazlas\u0131n\u0131 sunmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir rekabet ortam\u0131na girildi. \u0130\u015f modellerinin bu yak\u0131nsamas\u0131n\u0131 rapora yans\u0131tmak ad\u0131na farkl\u0131 kategoriler \u201cPazaryerleri\u201d ad\u0131 alt\u0131nda birle\u015ftirildi.<\/span><\/div>\n
\n

Tahminleme nas\u0131l yap\u0131l\u0131yor?<\/h2>\n

Tahminleme y\u00f6ntemi olarak site baz\u0131ndaki \u00fc\u00e7 \u015feye bak\u0131l\u0131yor. Bunlar ziyaret say\u0131s\u0131, al\u0131\u015fveri\u015fe d\u00f6nme oranlar\u0131 ve ortalama sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc… Bu verilerle pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc tahmin ediliyor. Tahminleme yap\u0131lan \u0130nternet sitelerin ziyaret say\u0131s\u0131 15 binden fazla. Bu kapsamda \u00e7ok kanall\u0131 ve sadece online hizmet veren ve \u00fcr\u00fcn satan web siteleri de yer al\u0131yor.\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca’n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 toplant\u0131da, raporun sunumunu Deloitte T\u00fcrkiye Orta\u011f\u0131 Hakan G\u00f6l ve T\u00dcB\u0130SAD eTicaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f ger\u00e7ekle\u015ftirdi.<\/p>\n","protected":false},"author":12,"featured_media":28816,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28815","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28816"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28815"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}