{"id":28825,"date":"2020-05-04T09:49:04","date_gmt":"2020-05-04T06:49:04","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&p=28825"},"modified":"2020-05-04T12:49:42","modified_gmt":"2020-05-04T09:49:42","slug":"bmw-pazarlama-butcesini-espor-sponsorluklarina-kaydiriyor","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/bmw-pazarlama-butcesini-espor-sponsorluklarina-kaydiriyor\/","title":{"rendered":"BMW pazarlama b\u00fct\u00e7esini eSpor sponsorluklar\u0131na kayd\u0131r\u0131yor"},"content":{"rendered":"\n

Alman otomobil \u00fcreticisi\u00a0BMW<\/strong><\/a>, ABD’den\u00a0Cloud9<\/strong>, \u00c7in’den\u00a0FunPlus Phoneix<\/strong>, \u0130ngiltere’den\u00a0Fnatic<\/strong>, Almanya’dan\u00a0G2 Esports<\/strong>\u00a0ve G\u00fcney Kore’den\u00a0SK Telecom<\/strong>\u00a0ile sponsorluk anla\u015fmas\u0131 imzalad\u0131\u011f\u0131n\u0131 ayn\u0131 anda duyurdu ve \u015firketin yeni pazarlama stratejisi ile ilgili \u00f6nemli bir ipucu da vermi\u015f oldu.<\/p>\n

eSpor d\u00fcnyas\u0131na bomba gibi d\u00fc\u015fen haber, BMW’nin d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerindeki bu olduk\u00e7a tan\u0131nm\u0131\u015f eSpor kul\u00fcplerine yapt\u0131\u011f\u0131 anla\u015fmalar\u0131n da detaylar\u0131 belli oldu. BMW ana tak\u0131mlara sponsor olurken, farkl\u0131 oyunlarda yani bran\u015flarda m\u00fccadele eden tak\u0131mlar art\u0131k BMW markas\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne ciddi katk\u0131 sa\u011flayacak. Markalar\u0131n DOTA 2, Fortnite, FIFA ve League of Legends tak\u0131mlar\u0131, BMW markas\u0131n\u0131n oyuncularla bulu\u015fturacak.<\/p>\n

Son y\u0131llarda eSporun \u00f6nlemez y\u00fckseli\u015fi, turnuvalara ayr\u0131lan rakamlar ve sponsorluklar\u0131n de\u011ferleri zaten ciddi y\u00fckseli\u015fteydi. BMW, bu tarz sponsorluklar\u0131n ilk ad\u0131mlar\u0131n\u0131 bireysel oyuncularla denemeyi ba\u015flam\u0131\u015f ve Cloud9 tak\u0131m\u0131na BMW logosunun sosyal medyada g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131ran bir \u015fekilde sponsorluk anla\u015fmas\u0131 zaten imzalam\u0131\u015ft\u0131. BMW, eSpor sponsorluklar\u0131n\u0131 sevmi\u015f olacak ki, bir anda \u00e7\u0131tay\u0131 daha da y\u00fckseltti. Anla\u015fmalarla ilgili hi\u00e7bir \u015fekilde detay belirtilmezken, BMW’nin her bir tak\u0131ma\u00a0yedi rakaml\u0131 tutarlarda<\/strong>\u00a0sponsorluk bedelleri \u00f6deyece\u011fi konu\u015fuluyor. Yani eSpor tak\u0131mlar\u0131na sponsorluklar i\u00e7in art\u0131k milyon dolarlar\u0131n konu\u015fuldu\u011fu bir d\u00f6neme \u015fahitlik ediyoruz.<\/p>\n

Fornite oyunu i\u00e7erisinde Travis Scott’\u0131n verdi\u011fi sanal konseri\u00a012.2 milyon oyuncunun izlemesi<\/a>, yukar\u0131da bahsini etti\u011fimiz eSpor tak\u0131mlar\u0131n\u0131n tamam\u0131n\u0131n Instagram, YouTube, Twitter ve Twitch gibi sosyal a\u011flar \u00fczerinde yakla\u015f\u0131k\u00a08.1 milyon ki\u015fiye<\/strong>\u00a0direkt eri\u015fti\u011fini varsayarsak, \u015firketlerin pazarlama b\u00fct\u00e7elerinin de bu alana kayd\u0131r\u0131lmas\u0131 pek s\u00fcrpriz de\u011fil.<\/p>\n

BMW logosu t\u00fcm tak\u0131mlar\u0131n sosyal medya kanallar\u0131nda b\u00fcy\u00fck g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe sahip olacakken, bununla birlikte tak\u0131mlar\u0131n formalar\u0131nda da yer alacak. Ayr\u0131ca d\u00fczenlenen oyun turnuvalar\u0131nda tak\u0131mlar i\u00e7in \u00f6zel dizayn edilmi\u015f BMW otomobiller kullan\u0131lacak. Oyuncular bu ara\u00e7larla seyahat edecek ve otomobiller fiziksel etkinliklerde de sergilenecek.<\/p>\n

BMW<\/a>\u00a0bu hamlesiyle markas\u0131n\u0131 \u00e7ok \u00f6nemli bir kitlenin g\u00f6z\u00fc \u00f6n\u00fcne getiriyor. Ya\u015flar\u0131 nispeten k\u00fc\u00e7\u00fck oyuncular, BMW markas\u0131n\u0131 sevdikleri ve destekledikleri oyun tak\u0131mlar\u0131n\u0131n yan\u0131nda g\u00f6recek. Bu da marka ile kuracaklar\u0131 duygusal ba\u011f\u0131 kolayla\u015ft\u0131racak. BMW’de\u00a0deneysel pazarlamadan<\/strong>\u00a0sorumlu y\u00f6netici olarak \u00e7al\u0131\u015fan\u00a0Stefan Ponikva<\/strong>‘ya g\u00f6re, sponsorluklar\u0131n ama\u00e7lar\u0131 zaman\u0131 geldi\u011finde, oyuncular\u0131n tercih edecekleri ilk otomobil markas\u0131 olmak olarak dile getiriliyor.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW d\u00fcnyan\u0131n farkl\u0131 \u00fclkelerindeki b\u00fcy\u00fck eSpor kul\u00fcpleri ile kapsaml\u0131 sponsorluk anla\u015fmalar\u0131na imza att\u0131\u011f\u0131n\u0131 ayn\u0131 anda duyurdu. BMW’nin amac\u0131 bu alanda daha fazla g\u00f6r\u00fcn\u00fcr olmak..<\/p>\n","protected":false},"author":12,"featured_media":28826,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28825","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28826"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28825"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}