{"id":28934,"date":"2020-05-25T10:02:37","date_gmt":"2020-05-25T07:02:37","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&p=28934"},"modified":"2020-05-25T10:08:45","modified_gmt":"2020-05-25T07:08:45","slug":"hopi-covid-19un-tuketim-ve-yasam-aliskanliklarina-etkilerini-acikladi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/hopi-covid-19un-tuketim-ve-yasam-aliskanliklarina-etkilerini-acikladi\/","title":{"rendered":"Hopi, Covid-19’un t\u00fcketim ve ya\u015fam al\u0131\u015fkanl\u0131klar\u0131na etkilerini a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n

8,5 milyon \u00fcyesi bulunan mobil sadakat uygulamas\u0131\u00a0Hopi,<\/a>\u00a0Kantar Media Division<\/a>\u00a0ile birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fc\u00a0Covid-19 salg\u0131n\u0131 ile ilgili detayl\u0131 anketin sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Hopi, uygulama i\u00e7erisinde yay\u0131nlanan bir anket \u00fczerinden kullan\u0131c\u0131lar\u0131na; evden \u00e7al\u0131\u015fma ve i\u015fe d\u00f6n\u00fc\u015f s\u00fcrecinden, al\u0131\u015fveri\u015f harcamalar\u0131ndaki de\u011fi\u015fimlere ve tatil planlar\u0131na kadar bir\u00e7ok alanda sorular sordu.<\/p>\n

\u015eirketin a\u00e7\u0131klad\u0131\u011f\u0131 sonu\u00e7lara g\u00f6re; \u00e7al\u0131\u015fan her 2 ki\u015fiden biri ofis \u00f6zlemi \u00e7ekerken, her 3 ki\u015fiden biri 6 ay i\u00e7inde finansal durumunun k\u00f6t\u00fcle\u015fece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.\u00a0Kat\u0131l\u0131mc\u0131lar, t<\/span>asarruf etme oran\u0131n\u0131n ise y\u00fczde 18 d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtiyor.\u00a0Bu kapsamda ankete kat\u0131lan her 10 ki\u015fiden 4\u2019\u00fcn\u00fcn bu d\u00f6nemde kredi \u00e7ekti\u011fini ya da yak\u0131n zamanda 5 ila 25 bin TL aras\u0131nda de\u011fi\u015fen miktarda kredi \u00e7ekmeyi planlad\u0131\u011f\u0131n\u0131 belirtelim.\u00a0\u00a0<\/span><\/p>\n

Anket sonu\u00e7lar\u0131na g\u00f6re 10 ki\u015fiden 7\u2019si giyim harcamalar\u0131n\u0131 k\u0131sarken, karantina\u00a0s\u00fcreci beslenme al\u0131\u015fkanl\u0131klar\u0131n\u0131 etkiledi ve at\u0131\u015ft\u0131rmal\u0131k harcamalar\u0131 y\u00fczde 20 artt\u0131. Bunun yan\u0131 s\u0131ra kat\u0131l\u0131mc\u0131lar, sinema \u2013 tiyatro gibi k\u00fclt\u00fcrel etkinliklerin en az 8 ay hayat\u0131m\u0131zda olmayaca\u011f\u0131n\u0131 da belirtti.\u00a0<\/span>Bu yaz i\u00e7in tatil planlar\u0131 ise belirsizli\u011fini koruyor.\u00a0<\/span><\/p>\n

Ankete kat\u0131lan erkekler bak\u0131m \u00f6zleminde kad\u0131nlar\u0131 geride b\u0131rakt\u0131. 3 ay i\u00e7inde berber rutinime d\u00f6nerim diyen erkeklerin oran\u0131 kad\u0131nlar\u0131 ge\u00e7ti. Kat\u0131l\u0131mc\u0131lar\u0131n ifadesine g\u00f6re karantina\u00a0s\u00fcreci e\u011fitici oldu kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131 yeni beceriler edindi\u011fini belirtti.Her 10 ki\u015fiden 8\u2019i ise bu d\u00f6nemde sahip oldu\u011fu \u015feylerin de\u011ferini daha fazla anlad\u0131\u011f\u0131n\u0131 ifade etti.\u00a0<\/p>\n

\u00a0<\/span><\/strong>3 bin 213\u00a0Hopi<\/a>\u00a0kullan\u0131c\u0131s\u0131n\u0131n yan\u0131tlar\u0131yla ortaya \u00e7\u0131kan anketin ortaya \u00e7\u0131kard\u0131\u011f\u0131; al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, finansal durum ve sosyal ya\u015fama d\u00f6n\u00fc\u015f beklentileriyle ilgili detayl\u0131 verilerileri de payla\u015fal\u0131m.<\/p>\n

Finansal durum ve harcama detaylar\u0131<\/strong><\/h2>\n

Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 44\u2019\u00fc finansal durumunun salg\u0131n \u00f6ncesine k\u0131yasla daha k\u00f6t\u00fc oldu\u011funu belirtirken, y\u00fczde 49\u2019u ise finansal durumunda bir de\u011fi\u015fiklik olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Anket sonu\u00e7lar\u0131na g\u00f6re; her 3 ki\u015fiden biri finansal durumunun 6 ay sonras\u0131nda k\u00f6t\u00fcle\u015fece\u011fini, y\u00fczde 26\u2019s\u0131 iyile\u015fece\u011fini, y\u00fczde 40\u2019\u0131 ise ayn\u0131 kalaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ankete kat\u0131lanlar\u0131n y\u00fczde 52\u2019sinin finansal durumunun bir y\u0131l sonra d\u00fczelmesini bekledi\u011fini s\u00f6ylemekte fayda var.\u00a0<\/p>\n

\"\"<\/strong><\/h3>\n

Ankette yer alan \u201cCoronavir\u00fcs \u00f6ncesindeki d\u00f6nemde gelirinden tasarruf yapma imk\u00e2n\u0131n var m\u0131yd\u0131?\u201d sorusuna evet diyenler y\u00fczde 54 olarak \u00f6ne \u00e7\u0131kt\u0131. Bu oran\u0131n Covid-19 sonras\u0131nda y\u00fczde 36\u2019ya d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtelim. Ankete kat\u0131lanlar\u0131n y\u00fczde 20\u2019si bu d\u00f6nemde finansal destek i\u00e7in kredi \u00e7ekti\u011fini belirtti. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 20\u2019si de yak\u0131n zamanda kredi \u00e7ekece\u011fini s\u00f6yledi. Kredi ba\u015fvurusu yapaca\u011f\u0131n\u0131 belirtenlerin y\u00fczde 40\u2019\u0131 5,001-10,000 TL aral\u0131\u011f\u0131nda, y\u00fczde 20\u2019si 10.001-25.000 TL aras\u0131nda, y\u00fczde 28\u2019i ise 25,000 TL\u2019den fazla kredi \u00e7ekmeyi planl\u0131yor.\u00a0<\/span><\/p>\n

\"\"<\/strong><\/h3>\n

Ankette salg\u0131n\u0131n harcama al\u0131\u015fkanl\u0131klar\u0131na etkisi de ara\u015ft\u0131r\u0131ld\u0131. Ankete kat\u0131lan 10 ki\u015fiden 7\u2019si (%68) giyim harcamalar\u0131n\u0131 azaltt\u0131\u011f\u0131n\u0131 s\u00f6yledi.\u00a0Kat\u0131l\u0131mc\u0131lar\u0131n\u00a0<\/span>yan\u0131tlar\u0131na g\u00f6re; en b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f ayakkab\u0131, \u00e7anta ve aksesuar kategorilerinde ya\u015fand\u0131.<\/p>\n

Anket son\u00e7lar\u0131na g\u00f6re; evde daha fazla zaman ge\u00e7irmeye ba\u011fl\u0131 olarak temel g\u0131da harcamalar\u0131n\u0131n y\u00fczde 68, at\u0131\u015ft\u0131rmal\u0131k harcamalar\u0131n\u0131n y\u00fczde 20 oran\u0131nda y\u00fckseldi\u011fini belirtelim. Ev temizlik harcamalar\u0131 y\u00fczde 44 oran\u0131nda artarken, haz\u0131r yemek harcamalar\u0131 salg\u0131n \u00f6ncesi d\u00f6neme k\u0131yasla y\u00fczde 63 azald\u0131.<\/p>\n

Kat\u0131l\u0131mc\u0131lar a\u00e7\u0131k alanlara 3 ay, sinema ve tiyatroya en erken 8 ay sonra d\u00f6necek<\/strong><\/h2>\n

Covid-19 sonras\u0131nda park, sahil gibi a\u00e7\u0131k alanlara 3 ay i\u00e7erisinde d\u00f6nmeyi planlayanlar oran\u0131 y\u00fczde 61 iken, 8 aydan uzun s\u00fcrede d\u00f6nerim diyenlerin oran\u0131 y\u00fczde 15 oldu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 59\u2019u sinema ve tiyatroya da 8 aydan \u00f6nce gitmeyi d\u00fc\u015f\u00fcnm\u00fcyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 12\u2019si ise 3 ay i\u00e7erisinde sinema ve tiyatroya gidebilece\u011fini ifade etti.\u00a0<\/p>\n

Bunun yan\u0131 s\u0131ra kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 26\u2019s\u0131 3 ay, y\u00fczde 25\u2019i 4-8 ay i\u00e7inde, y\u00fczde 49\u2019u ise 8 aydan sonra tatile gitmeyi d\u00fc\u015f\u00fcn\u00fcyor. Her 10 kat\u0131l\u0131mc\u0131dan 9\u2019u ise yurt d\u0131\u015f\u0131 tatillerin 8 aydan da uzun s\u00fcrede ger\u00e7ekle\u015febilece\u011fi s\u00f6yledi.\u00a0\u00a0<\/span><\/p>\n

Kuaf\u00f6r ve berbere 3 ay i\u00e7inde d\u00f6nerim diyenlerin oran\u0131n\u0131n y\u00fczde 57 oldu\u011funu belirtelim. Kuaf\u00f6r ve berbere 8 aydan uzun s\u00fcrede d\u00f6necek olan kat\u0131l\u0131mc\u0131lar\u0131n oran\u0131 ise y\u00fczde 20 seviyesinde. 3 ay i\u00e7inde berber rutinine d\u00f6nerim diyen erkeklerin oran\u0131 y\u00fczde 69 olarak \u00f6ne \u00e7\u0131karken, bu oran kad\u0131nlarda y\u00fczde 49 seviyesinde seyretti. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 62’si, konser, festival gibi sosyal aktivitelere 8 aydan uzun s\u00fcrede d\u00f6nmeyi planlarken, spor salonuna gidenlerin y\u00fczde 16\u2019s\u0131 3 ay i\u00e7inde spora d\u00f6nmeyi d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Ankete kat\u0131lanlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu koronavir\u00fcs salg\u0131n\u0131n\u0131n, hayatta sahip olunan \u015feylerin de\u011ferini anlamas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade ediyor. Her 10 kat\u0131l\u0131mc\u0131dan 8\u2019i (%79) bu d\u00f6nemde sahip oldu\u011fu \u015feylerin de\u011ferini daha fazla anlad\u0131.<\/p>\n

\"\"<\/strong><\/h3>\n

Covid-19 sonras\u0131 kal\u0131c\u0131 olacak al\u0131\u015fkanl\u0131klar\u00a0<\/span><\/strong><\/h2>\n

Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 25\u2019i k\u0131s\u0131tlamalar bittikten sonra d\u0131\u015far\u0131da daha \u00e7ok vakit ge\u00e7irece\u011fini belirtirken, y\u00fczde 47\u2019si ise daha fazla evde kalaca\u011f\u0131n\u0131 ifade etti. Ankete kat\u0131lanlar\u0131n neredeyse yar\u0131s\u0131n\u0131n (%43) karantinada yeni beceriler \u00f6\u011frendi\u011fini belirtelim. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 32\u2019si i\u00e7in bu d\u00f6nemde sosyal medya platformlar\u0131n\u0131n daha \u00f6nemli hale geldi\u011fini s\u00f6ylerken, y\u00fczde 47\u2019si ise aksini iddia etti.\u00a0<\/p>\n

Her 10 kat\u0131l\u0131mc\u0131dan 6\u2019s\u0131na g\u00f6re (%64) salg\u0131n sonras\u0131 s\u00fcre\u00e7te evden\/uzaktan \u00e7al\u0131\u015fma daha pop\u00fcler olacak.\u00a0Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 17\u2019si online yoga, pilates, spor al\u0131\u015fkanl\u0131klar\u0131na, y\u00fczde 16\u2019s\u0131 evde tamirat\/DIY \u00e7al\u0131\u015fmalar\u0131na ve y\u00fczde 15\u2019i evde ki\u015fisel bak\u0131m rutinlerine, y\u00fczde 11\u2019i ah\u015fap, resim gibi sanatsal hobilerine, y\u00fczde 7\u2019si ise \u00f6rg\u00fc, dantel gibi el i\u015fi hobilerine devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ankette her 2 ki\u015fiden biri ofis \u00f6zlemi \u00e7ekti\u011fini belirtti. Her 10 ki\u015fiden 4\u2019\u00fc ise bu d\u00f6nemde kredi \u00e7ekti\u011fini ya da yak\u0131n zamanda 5 ila 25 bin TL aras\u0131nda de\u011fi\u015fen miktarda kredi \u00e7ekmeyi planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi. <\/p>\n","protected":false},"author":12,"featured_media":28935,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-28934","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/28934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/28935"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=28934"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=28934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}