{"id":29201,"date":"2020-06-29T09:28:35","date_gmt":"2020-06-29T06:28:35","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=29201"},"modified":"2020-06-29T09:28:36","modified_gmt":"2020-06-29T06:28:36","slug":"burger-kingin-teslanin-acigini-kullanarak-yaptigi-dahiyane-reklam-filmi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/burger-kingin-teslanin-acigini-kullanarak-yaptigi-dahiyane-reklam-filmi\/","title":{"rendered":"Burger King\u2019in Tesla\u2019n\u0131n A\u00e7\u0131\u011f\u0131n\u0131 Kullanarak Yapt\u0131\u011f\u0131 Dahiyane Reklam Filmi"},"content":{"rendered":"\n<p>\u00dcnl\u00fc haz\u0131r yemek restoran zinciri\u00a0<strong>Burger<\/strong>\u00a0<strong>King<\/strong>, Tesla otomobillerdeki otomatik pilot \u00f6zelli\u011finin bir a\u00e7\u0131\u011f\u0131n\u0131 ke\u015ffedince ak\u0131l dolu bir reklam filmine imza att\u0131. Tesla&#8217;n\u0131n bir s\u00fcredir beta testini yapt\u0131\u011f\u0131\u00a0&#8216;Traffic Light and Stop Sign Control&#8217; (<strong>Trafik I\u015f\u0131\u011f\u0131 ve Dur \u0130\u015fareti Kontrol\u00fc<\/strong>) \u00f6zelli\u011findeki bir hata nedeniyle\u00a0otomatik pilot, haritadaki Burger King restoran\u0131 i\u015faretlerini &#8216;<strong>Dur<\/strong>&#8216; i\u015faretiyle kar\u0131\u015ft\u0131r\u0131yor ve baz\u0131 \u00f6rneklerde Burger King \u015fubesinde yava\u015flamaya ba\u015fl\u0131yor.<\/p>\n<p>Elbette Tesla, Burger King ya da ba\u015fka bir restoranla trafik i\u015faretinin kar\u0131\u015fmas\u0131 i\u00e7in \u00e7aba sarf etmi\u015f de\u011fil ancak Burger King bu hatadan faydalanarak bir reklam filmi \u00e7ekti ve k\u0131sa bir s\u00fcreli\u011fine de olsa Burger King \u015fubesinde\u00a0duran Tesla ara\u00e7 sahiplerinin foto\u011fraf payla\u015fmalar\u0131 durumunda\u00a0<strong>\u00fccretsiz<\/strong>\u00a0<strong>Whopper\u00a0<\/strong>alabileceklerini s\u00f6yledi.<\/p>\n<h2>\u0130\u015fte Burger King&#8217;in Tesla otomatik pilotun hatas\u0131n\u0131 de\u011ferlendirip tam on ikiden vurdu\u011fu reklam filmi:<\/h2>\n<div class=\"content-iframe\"><iframe loading=\"lazy\" class=\"content-iframe__item\" src=\"https:\/\/www.youtube.com\/embed\/A0cb7wZVFf4?showinfo=0&amp;wmode=transparent\" width=\"700\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Tesla&#8217;n\u0131n a\u00e7\u0131\u011f\u0131 ak\u0131ll\u0131ca bir pazarlama stratejisiyle birlikte reklam filmine d\u00f6n\u00fc\u015ft\u00fc. Burger King, reklam\u0131nda\u00a0&#8220;<em>Ak\u0131ll\u0131 otomobiller, bir Whopper\u00a0i\u00e7in duracak kadar ak\u0131ll\u0131d\u0131r&#8221;<\/em>\u00a0ve &#8220;<em>Yapay zek\u00e2 can\u0131n\u0131z\u0131n neyi \u00e7ekti\u011fini bilir&#8221;<\/em>\u00a0mesajlar\u0131 veriliyor.<\/p>\n<p>Tek g\u00fcnl\u00fck kampanya boyunca Tesla ara\u00e7 sahipleri, yaln\u0131zca yaz\u0131l\u0131m hatas\u0131ndan faydalanarak Whopper&#8217;a sahip olmad\u0131lar. Bir Burger King\u00a0<strong>park<\/strong>\u00a0<strong>yerinden<\/strong>\u00a0\u00e7ekilmi\u015f foto\u011fraflar\u0131 dahi \u00fccretsiz Whopper i\u00e7in yeterliydi. Burger King daha \u00f6nce de\u00a0<strong>Google<\/strong>\u00a0<strong>Home&#8217;u<\/strong>\u00a0kullanarak benzer bir giri\u015fime imza atm\u0131\u015ft\u0131.\u00a0<\/p>\n<p><img decoding=\"async\" class=\"lazyloaded\" src=\"https:\/\/www.webtekno.com\/images\/editor\/default\/0002\/72\/0bda18ea20a0ea08143e2b10723a83102074867a.jpeg\" alt=\"Burger King\" data-original=\"\/images\/editor\/default\/0002\/72\/0bda18ea20a0ea08143e2b10723a83102074867a.jpeg\" \/><\/p>\n<p>\u00d6te yandan Burger King bu tip etkile\u015fimleri alarak hareket eden tek marka de\u011fil. Sosyal medyay\u0131 olduk\u00e7a aktif ve etkin kullanan\u00a0<strong>Wendy\u2019s<\/strong>\u00a0markas\u0131n\u0131\u00a0rakip\u00a0firmalara att\u0131\u011f\u0131 laflarla biliyoruz. Ge\u00e7ti\u011fimiz aylarda Burger King\u2019in me\u015fhur men\u00fcs\u00fc Whopper hakk\u0131nda yorum yapan Wendy\u2019s, kullan\u0131lan malzemelerin kalitesi hakk\u0131nda konu\u015fmu\u015ftu. Elbette bu\u00a0Wendy\u2019s\u00a0markas\u0131n\u0131n ilk vukuat\u0131 de\u011fil. S\u0131k s\u0131k rakip firmalar\u0131na laf atan Wendy\u2019s, rakipleriyle sosyal medya \u00fczerinden\u00a0<strong>tatl\u0131<\/strong>\u00a0<strong>at\u0131\u015fmalar<\/strong>\u00a0ya\u015famay\u0131 seviyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesla&#8217;n\u0131n otomatik pilotunun haritadaki Burger King i\u015faretiyle trafik i\u015fareti &#8216;Dur&#8217;u birbirine kar\u0131\u015ft\u0131rd\u0131\u011f\u0131 anla\u015f\u0131l\u0131nca Burger King reklam filmi \u00e7ekti. Burger King, \u015fubelerinde duran Tesla s\u00fcr\u00fcc\u00fclerine bir s\u00fcreli\u011fine \u00fccretsiz Whopper teklif etti.<\/p>\n","protected":false},"author":12,"featured_media":29202,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-29201","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/29201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/29201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/29202"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=29201"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=29201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}