{"id":30475,"date":"2022-09-29T23:15:53","date_gmt":"2022-09-29T20:15:53","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=30475"},"modified":"2022-09-29T23:16:31","modified_gmt":"2022-09-29T20:16:31","slug":"citroende-marka-kimligi-degisim-zamani","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/citroende-marka-kimligi-degisim-zamani\/","title":{"rendered":"Citroen\u2019de Marka Kimli\u011fi De\u011fi\u015fim Zaman\u0131"},"content":{"rendered":"\n<p>Pek \u00e7ok alanda i\u015f d\u00fcnyas\u0131n\u0131n dinamiklerini d\u00f6n\u00fc\u015ft\u00fcren pandemi, markalar\u0131 da kimliklerinde yeni ba\u015flang\u0131\u00e7lar yapmaya itti. Bu ak\u0131m\u0131n yo\u011fun olarak ya\u015fand\u0131\u011f\u0131 otomobil sekt\u00f6r\u00fcnde birbiri ard\u0131na logo tasar\u0131mlar\u0131n\u0131 yenileyen\u00a0BMW,\u00a0Volvo,\u00a0Kia Motors,\u00a0Peugeot\u00a0ve\u00a0Skoda\u2018ya son olarak Citroen de kat\u0131ld\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190539\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/citroen-yeni-logo-2.webp\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/citroen-yeni-logo-2.webp 976w, https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/citroen-yeni-logo-2-768x432.webp 768w\" alt=\"\" width=\"976\" height=\"549\" \/><\/p>\n<p>Ger\u00e7ekle\u015ftirdi\u011fi bir etkinlikle yeni logosunu tan\u0131tan Citroen\u2019in son tasar\u0131m\u0131 ayn\u0131 zamanda markan\u0131n sahip oldu\u011fu 10. logo. Tasar\u0131m yeni ancak ilham\u0131 eski. Zira son derece sade olan yeni logo markan\u0131n 1919 y\u0131l\u0131ndaki klasik \u00e7izgili ilk logosunun bir uyarlamas\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-190541\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/Citroen-yeni-logo.webp\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/Citroen-yeni-logo.webp 976w, https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/09\/Citroen-yeni-logo-768x432.webp 768w\" alt=\"\" width=\"976\" height=\"549\" \/><\/p>\n<p>Stellantis\u00a0\u00e7at\u0131s\u0131 alt\u0131nda bulunan Frans\u0131z \u00fcretici, bu \u00e7izgiler y\u00fcz\u00fcnden yak\u0131n zamanda \u0130sve\u00e7li elektrikli otomobil \u00fcreticisi Polestar ile mahkemelik olmu\u015ftu. 2020 y\u0131l\u0131nda Volvo b\u00fcnyesinde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcren Polestar isimli otomobil \u015firketine dava a\u00e7an Citroen, Polestar\u2019\u0131 logo h\u0131rs\u0131zl\u0131\u011f\u0131 ile su\u00e7lam\u0131\u015ft\u0131.<\/p>\n<p>Mahkeme Citroen\u2019i hakl\u0131 bularak Polestar\u2019\u0131n Fransa s\u0131n\u0131rlar\u0131 i\u00e7erisinde sat\u0131\u015f yapmas\u0131n\u0131 yasaklam\u0131\u015f, web sitesine eri\u015fimi kapatm\u0131\u015f ve 150 bin Euro tutar\u0131nda bir ceza kesmi\u015fti. Derken Citroen taraf\u0131ndan yap\u0131lan s\u00fcrpriz bir a\u00e7\u0131klama ile \u015fikayetlerin geri \u00e7ekildi\u011fi ve kar\u015f\u0131l\u0131kl\u0131 uzla\u015f\u0131 sa\u011fland\u0131\u011f\u0131 belirtildi. Polestar taraf\u0131ndan ise \u015fu ana kadar herhangi bir a\u00e7\u0131klama yap\u0131lmad\u0131.<\/p>\n<p>Yeni logo tasar\u0131m\u0131 2023 y\u0131l\u0131ndan itibaren piyasaya s\u00fcr\u00fclecek otomobillerde kullan\u0131lmaya ba\u015flanacak. Logo tasar\u0131m\u0131yla birlikte kulland\u0131\u011f\u0131 slogan\u0131 da de\u011fi\u015ftiren Citroen, \u201cCreative Technology\u201d yerine yola art\u0131k \u201d \u2018Nothing Moves Us Like Citroen\u201d diyerek devam edecek.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/Ci1xbNwuxD3\/embed\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fbigumigu.com&amp;rp=%2Fhaber%2Fcitroende-marka-kimligi-degisim-zamani%2F#%7B%22ci%22%3A0%2C%22os%22%3A547.7000000029802%2C%22ls%22%3A267.5%2C%22le%22%3A447.80000001192093%7D\" height=\"880\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><br \/>Citroen cephesindeki yenilikler bunlarla s\u0131n\u0131rl\u0131 de\u011fil. 29 Eyl\u00fcl\u2019de yeni elektrikli otomobilini tan\u0131tmaya haz\u0131rlanan marka, ayn\u0131 zamanda yeniledi\u011fi ikonik modeli BX\u2019in\u00a0 40. y\u0131l\u0131n\u0131 kutluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frans\u0131z otomobil \u00fcreticisi Citroen, d\u00fczenledi\u011fi bir etkinlikle yeni slogan\u0131yla birlikte yenilenen logo tasar\u0131m\u0131n\u0131 tan\u0131tt\u0131.<\/p>\n","protected":false},"author":20,"featured_media":30476,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[594,352,513,596,687,593,321,401,688,595],"class_list":["post-30475","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-araba","tag-arac","tag-citroen","tag-degisim","tag-imaj","tag-kimlik","tag-logo","tag-marka","tag-sembol","tag-yenilik"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/30476"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=30475"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=30475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}