{"id":30614,"date":"2022-10-16T19:09:10","date_gmt":"2022-10-16T16:09:10","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=30614"},"modified":"2022-10-17T09:59:41","modified_gmt":"2022-10-17T06:59:41","slug":"netflixte-reklamli-abonelik-donemi","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/netflixte-reklamli-abonelik-donemi\/","title":{"rendered":"Netflix\u2019te Reklaml\u0131 Abonelik D\u00f6nemi"},"content":{"rendered":"\n<p>\u00c7ok de\u011fil bundan iki y\u0131l \u00f6nce yat\u0131r\u0131mc\u0131lar i\u00e7in yapt\u0131\u011f\u0131 son \u00e7eyrek de\u011ferlendirme sunumunda Netflix CEO\u2019su Reed Hastings, reklams\u0131z bir platform olmaya devam edeceklerini\u00a0a\u00e7\u0131klam\u0131\u015ft\u0131. Bu y\u0131l\u0131n yaln\u0131zca ikinci \u00e7eyre\u011finde 1 milyona yak\u0131n abone kaybeden Netflix\u2019in fikri de\u011fi\u015fmi\u015f g\u00f6r\u00fcn\u00fcyor.\u00a0Reklaml\u0131 abonelik modelinin detaylar\u0131n\u0131 payla\u015fan \u015firket, ayn\u0131 zamanda reklam \u00f6l\u00e7\u00fcmlemesi i\u00e7in\u00a0Nielsen\u00a0ile anla\u015ft\u0131\u011f\u0131n\u0131\u00a0duyurdu.<\/p>\n\n\n\n<section class=\"entry-content\">\n<p>Kas\u0131m ay\u0131 itibar\u0131yla 12 \u00fclkede aktif hale gelecek yeni abonelik modeli se\u00e7enek olarak hen\u00fcz T\u00fcrkiye\u2019de yer almayacak. ABD, \u0130ngiltere, Fransa, Almanya, \u0130talya, Avustralya, Japonya, G\u00fcney Kore ve Brezilya\u2019y\u0131 kapsayan yeni sistemde, reklaml\u0131 \u00fcyeli\u011fi tercih edenler her bir saat i\u00e7erisinde toplamda 4-5 dakikal\u0131k reklamlar g\u00f6recekler.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-191548 size-large\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2022\/10\/netflix-price-new-model-1280x680.jpeg\" alt=\"\" width=\"753\" height=\"400\" \/><\/p>\n<p>Lisanslama kaynakl\u0131 nedenlerden dolay\u0131 baz\u0131 i\u00e7eriklerin reklaml\u0131 abonelik modelinde yer almayaca\u011f\u0131 belirtiliyor. \u015eimdilik hangi i\u00e7eriklerin paket d\u0131\u015f\u0131nda kalaca\u011f\u0131 belirsiz. \u00d6te yandan i\u00e7erikleri \u00e7evrimd\u0131\u015f\u0131 olarak izlemeyi m\u00fcmk\u00fcn k\u0131lan indirme \u00f6zelli\u011fi de bu modelde devre d\u0131\u015f\u0131 kalacak.<\/p>\n<p>\u015eimdiye dek en pop\u00fcler i\u00e7erik listeleri gibi s\u0131n\u0131rl\u0131 say\u0131da izleyici verisi payla\u015fan Netflix, ilk kez ba\u011f\u0131ms\u0131z bir kurulu\u015f taraf\u0131ndan \u00f6l\u00e7\u00fcmlenecek. Bas\u0131n duyurusundan \u00e7ok \u00f6nce b\u00fct\u00fcn reklam envanterinin sat\u0131\u015f\u0131n\u0131 tamamlayan \u015firket, yak\u0131n zamanda Nielsen One platformlar aras\u0131 \u00f6l\u00e7\u00fcm \u00fcr\u00fcn\u00fcne dahil edilecek. Platformdaki reklamlar\u0131 i\u00e7in s\u0131n\u0131rl\u0131 hedefleme se\u00e7ene\u011fine sahip olacak olan reklamverenler, \u00e7\u0131plakl\u0131k, \u015fiddet gibi belirlenen anahtar kelimeleri kullanarak istemedikleri i\u00e7erikleri devre d\u0131\u015f\u0131 b\u0131rakabilecekler.<\/p>\n<p>Netflix\u2019in \u00e7evrimi\u00e7i yay\u0131nlanan d\u00fcnk\u00fc bas\u0131n toplant\u0131s\u0131n\u0131 a\u015fa\u011f\u0131daki videodan izleyebilirsiniz.<\/p>\n<div class=\"responsive-container\"><iframe loading=\"lazy\" class=\"entered litespeed-loaded\" title=\"Netflix Press Call, October 13\" src=\"https:\/\/www.youtube.com\/embed\/ZMak63mHq5Y?feature=oembed\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lazyloaded=\"1\" data-src=\"https:\/\/www.youtube.com\/embed\/ZMak63mHq5Y?feature=oembed\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><em>G\u00f6rseller:\u00a0Pixabay, Twitter, Netflix,\u00a0<\/em><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Reklaml\u0131 abonelik modelinin detaylar\u0131n\u0131 payla\u015fan Netflix, reklam \u00f6l\u00e7\u00fcmlemesi i\u00e7in Nielsen ile anla\u015ft\u0131\u011f\u0131n\u0131 duyurdu.<\/p>\n","protected":false},"author":20,"featured_media":30615,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[711,602,734,598,145,153,122],"class_list":["post-30614","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-abd","tag-abone","tag-donem","tag-model","tag-netflix","tag-reklam","tag-uygulama"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/30615"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=30614"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=30614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}