{"id":30784,"date":"2022-11-08T14:33:25","date_gmt":"2022-11-08T11:33:25","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&p=30784"},"modified":"2022-11-08T15:20:42","modified_gmt":"2022-11-08T12:20:42","slug":"uyandiralim","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/uyandiralim\/","title":{"rendered":"UYANDIRALIM!"},"content":{"rendered":"\n

T\u00fcrkiye\u2019nin k\u00f6kl\u00fc yatak markalar\u0131ndan birinin 2. nesil sahibi iki karde\u015fin uyku sekt\u00f6r\u00fcn\u00fc de\u011fi\u015ftirme vizyonuyla kurdu\u011fu Hibboux, asl\u0131nda kendini bir yatak markas\u0131ndan fazlas\u0131 olarak konumluyor. Her duru\u015fun da bir hikayeye ihtiyac\u0131 var de\u011fil mi? <\/p>\n\n\n\n

Tam da orada Revolvia olarak oyuna girdik. Hibboux\u2019nun bu \u00f6zg\u00fcn ve inovatif duru\u015funu sekt\u00f6r kli\u015felerinin \u00f6tesinde, sarkastik bir marka stratejisiyle yeniden tasarlad\u0131k. <\/p>\n\n\n\n

Bu zamana kadar yatak markalar\u0131ndan duydu\u011funuz her \u015feyi bir yana b\u0131rak\u0131n. Kal\u0131plardan uzak konu\u015fan, hizmetlerini al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda sunan ve dahas\u0131, derdi \u201cSizi uyutan markalardan kurtarmak\u201d olan yepyeni bir Hibboux\u2019yla tan\u0131\u015f\u0131n.<\/p>\n\n\n\n

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Marka DNA\u2019s\u0131ndan, ileti\u015fim diline, g\u00f6rsel d\u00fcnyas\u0131ndan reklam kreatiflerine yeniden pozisyonlanmas\u0131n\u0131 ve\u00a0 re-brandingini \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z Hibboux, bu g\u00fcne kadar \u201cbir \u015fekilde\u201d uyutulan t\u00fcketiciye, gelin sizi \u201cUYANDIRALIM!\u201d diyor. Bu davet, hem basmakal\u0131p yatak sekt\u00f6r\u00fcn\u00fcn \u201ct\u00fcketicisine\u201d de\u011fil, \u201c\u00fcretimine\u201d odaklanan anlay\u0131\u015f\u0131na kar\u015f\u0131 bir UYANI\u015e, hem de \u201cAs\u0131l derdimiz bir \u015fekilde UYUTULMAK de\u011fil, \u0130Y\u0130 UYANMAK!\u2019\u201d i\u00e7g\u00f6r\u00fcm\u00fcz\u00fcn bir manifestosu.\u00a0<\/p>\n\n\n\n

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Sana hep sahip \u00e7\u0131kan bir arkada\u015f gibi filtresiz ve mesafesiz marka tavr\u0131, Hibboux\u2019nun hayal satanlardan \u00e7ok daha farkl\u0131 bir yerden, sekt\u00f6r\u00fc de\u011fi\u015ftirme iddias\u0131n\u0131n \u00f6nemli bir ad\u0131m\u0131.<\/p>\n\n\n\n

Sizleri de bu g\u00fczel i\u015fe, \u201cUYANDIRMADAN\u201d ge\u00e7mek istemedik \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Yata\u011fa her zaman mutlu giremeyebiliriz, ama g\u00fcne iyi uyanmak sizin elinizde desek\u2026 Gelin, kli\u015felerden beraber s\u0131yr\u0131lal\u0131m ve sadece iyi uyanmaya odaklanal\u0131m\u2026<\/p>\n","protected":false},"author":20,"featured_media":30785,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[428,815,401,27,6,816,595],"class_list":["post-30784","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-brand","tag-hibboux","tag-marka","tag-revolvia","tag-revolvia-musteriler","tag-uyandiralim","tag-yenilik"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/30784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/30785"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=30784"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=30784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}