{"id":31216,"date":"2023-01-16T12:31:30","date_gmt":"2023-01-16T09:31:30","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=31216"},"modified":"2023-01-16T12:32:25","modified_gmt":"2023-01-16T09:32:25","slug":"reklam-arama-motoru-alladsof","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/reklam-arama-motoru-alladsof\/","title":{"rendered":"Reklam Arama Motoru Alladsof"},"content":{"rendered":"\n<p>Accompany\u00a0reklam ajans\u0131n\u0131n kurucusu-yarat\u0131c\u0131 direkt\u00f6r\u00fc Nuri Gulver hayata ge\u00e7irilen reklam arama motoru\u00a0Alladsof\u2018un lansman\u0131 Soho \u0130stanbul\u2019da ger\u00e7ekle\u015fti. Konda Genel M\u00fcd\u00fcr\u00fc Bekir A\u011f\u0131rd\u0131r\u2019\u0131n T\u00fcrkiye\u2019deki farkl\u0131 ya\u015fam tarz\u0131 segmentlerinin reklamla ili\u015fkisini anlatt\u0131\u011f\u0131 \u00f6zel bir sunumla a\u00e7\u0131lan lansman etkinli\u011finde, Nuri Gulver veri ve reklam ili\u015fkisine dikkat \u00e7ekti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196813\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/image001.gif\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/image001.gif 1920w, https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/image001-768x432.gif 768w, https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/image001-1536x864.gif 1536w\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p>Bu alanda eksiklikler oldu\u011funu belirten Gulver, reklamc\u0131l\u0131\u011f\u0131n en b\u00fcy\u00fck sorununu ortak bir dilin yoklu\u011fu ve yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n nesilden nesile aktar\u0131lamamas\u0131 olarak tan\u0131mlad\u0131. D\u00f6rt y\u0131l \u00f6nce bu noktadan hareket ederek Alladsof \u00fczerinde \u00e7al\u0131\u015fmaya ba\u015flad\u0131klar\u0131n\u0131 belirten Gulver, bu s\u00fcre\u00e7te 200 bin farkl\u0131 parametre \u00fczerinden 730 bin saatlik makine \u00f6\u011frenimi ger\u00e7ekle\u015ftirdiklerini a\u00e7\u0131klad\u0131.<\/p>\n<p>Bu sayede ilk izlenimde birbiri ile alakas\u0131 olmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen reklamlar\u0131n, belirlenen parametreler \u00e7er\u00e7evesinde birtak\u0131m ortak \u00f6zellikleri oldu\u011fu ortaya \u00e7\u0131kt\u0131. B\u00f6ylece farkl\u0131 tipte m\u00fc\u015fterilerin hangi ortak \u00f6zelliklere sahip reklamlar\u0131 sevdi\u011fi veya sevmedi\u011fini tahmin edebilmek m\u00fcmk\u00fcn hale geliyor. Marka, ajans, kampanya t\u00fcr\u00fc ve s\u00fcresi, prod\u00fcksiyon, reklam karakteri, duygu ve strateji gibi ilk etapta 18 parametre \u00fczerinden arama yap\u0131labilen Alladsof, se\u00e7ilen reklama ait bilgileri de kullan\u0131c\u0131larla payla\u015f\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-196815\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/alladsof.jpg\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/alladsof.jpg 1300w, https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/alladsof-403x211.jpg 403w, https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/alladsof-768x402.jpg 768w\" alt=\"\" width=\"1300\" height=\"680\" \/><\/p>\n<p>\u015eu anda veri taban\u0131nda 25 sekt\u00f6r ve 150 kategoriden 1406 markan\u0131n bulundu\u011fu toplam 15 bin reklam bulunan Alladsof\u2019da, son iki y\u0131lda sekt\u00f6rde sunulan t\u00fcm reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00fcn\u00fc g\u00fcn\u00fcne bulabilmek m\u00fcmk\u00fcn. \u00d6te yandan y\u0131l baz\u0131nda yeni \u00e7ekilen reklam say\u0131s\u0131na ait veriler de kullan\u0131c\u0131larla payla\u015f\u0131yor. Gulver\u2019in ifadesine g\u00f6re 2022 y\u0131l\u0131nda 1858 olan yeni \u00e7ekilen reklam say\u0131s\u0131 \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 23 oran\u0131nda azald\u0131.<\/p>\n<p>Lansmanda payla\u015f\u0131lan di\u011fer\u00a0<strong>2022 y\u0131l\u0131 T\u00fcrkiye reklam istatistikleri<\/strong>\u00a0\u015fu \u015fekilde:<\/p>\n<ul>\n<li>Reklamlar\u0131n\u0131n y\u00fczde 53\u2019\u00fc marka imaj\u0131,\u00a0 y\u00fczde 47\u2019si \u00fcr\u00fcn promosyon odakl\u0131 oldu.<\/li>\n<li>Reklamlar\u0131n y\u00fczde 71\u2019i telkin ile mesaj\u0131n\u0131 iletirken, y\u00fczde 22\u2019si tahrik, y\u00fczde 7\u2019si tehdit metodunu kulland\u0131.<\/li>\n<li>Markalar\u0131n y\u00fczde 78\u2019i reklamlar\u0131nda kendi markalar\u0131n\u0131 merkeze koyarken, sadece y\u00fczde 22\u2019si m\u00fc\u015fteri i\u00e7 g\u00f6r\u00fcs\u00fcne sahipti.<\/li>\n<li>Reklamlarda en fazla temsil edilen hedef kitle Modern ya\u015fam tarz\u0131na sahip yeti\u015fkinler oldu.<\/li>\n<li>\u201cParaya \u0130htiyac\u0131 Olan\u201d hedef kitle temsiliyeti 2022 y\u0131l\u0131nda y\u00fczde 167 art\u0131\u015f g\u00f6sterirken, \u201cOrta Gelir Grubu\u201d temsiliyeti y\u00fczde 45 azald\u0131.<\/li>\n<li>2022 y\u0131l\u0131nda reklamlarda en \u00e7ok\u00a0<em>Bilgilendirici<\/em>\u00a0ses tonu tercih edildi.<\/li>\n<li>Reklamlarda en \u00e7ok yer alan oyuncu\u00a0<em>Yeti\u015fkin Erkek<\/em>\u00a0oldu.\u00a0<em>Yeti\u015fkin Kad\u0131n<\/em>\u00a0oyuncular\u0131n reklamlarda yer alma oran\u0131 y\u00fczde 22,4 artt\u0131.<\/li>\n<li>Reklamlarda markay\u0131 tavsiye etme g\u00f6revindeki rollerin say\u0131s\u0131 y\u00fczde 47,6 art\u0131\u015f g\u00f6sterdi.<\/li>\n<li>2022 y\u0131l\u0131nda reklamlarda kullan\u0131lan jingle say\u0131s\u0131 y\u00fczde 51,3 azalma g\u00f6sterdi.<\/li>\n<li>Reklamlarda en fazla art\u0131\u015f g\u00f6steren duygu y\u00fczde 60,9 art\u0131\u015f ile Stres oldu.<\/li>\n<li>Marka ve do\u011fa aras\u0131ndaki \u00e7at\u0131\u015fma y\u00fczde 60,9 ile reklamlarda en fazla art\u0131\u015f g\u00f6steren \u00e7at\u0131\u015fma t\u00fcr\u00fc oldu.<\/li>\n<li>2022 y\u0131l\u0131nda pozitif bir hikaye ile ba\u015flay\u0131p negatif duygu durumunda biten reklamlar y\u00fczde 77,9 azalma g\u00f6sterdi.<\/li>\n<\/ul>\n<p>1 \u015eubat 2023 itibar\u0131yla search engine, ad check ve data analytics olarak \u00fc\u00e7 alanda reklamverenlerin kullan\u0131m\u0131na a\u00e7\u0131lacak Alladsof, s\u00f6z konusu hizmetleri s\u0131ras\u0131yla 99-199 ve 999 pound \u00fccretle markalara sunacak. 2023 y\u0131l\u0131 i\u00e7in hizmet sunulacak olan reklamveren say\u0131s\u0131n\u0131n \u015fimdilik 1000 ile s\u0131n\u0131rl\u0131 tutulaca\u011f\u0131 a\u00e7\u0131kland\u0131. Alladsof\u2019un beta versiyonuna\u00a0web sitesinde yer alan bekleme listesi \u00fczerinden\u00a0eri\u015fim talebi g\u00f6nderebilirsiniz.<\/p>\n<p>Sekt\u00f6rde t\u00fcm d\u00fcnya genelinde ilk kez b\u00f6yle bir \u00e7al\u0131\u015fma yap\u0131ld\u0131\u011f\u0131n\u0131 belirten Gulver, halihaz\u0131rda T\u00fcrkiye ve \u0130ngiltere\u2019de kullan\u0131c\u0131lar\u0131n hizmetine sunduklar\u0131 Alladsof ile k\u0131sa zamanda ABD pazar\u0131na giri\u015f yapacaklar\u0131n\u0131 belirtti. 2022 y\u0131l\u0131nda \u00e7ekilen reklamlar\u0131n hedef kitlelerinden temsiliyetlerine kadar Alladsof \u00fczerinden elde edilen sekt\u00f6re dair \u00e7e\u015fitli verilerin payla\u015f\u0131ld\u0131\u011f\u0131 lansman etkinli\u011finin tamam\u0131n\u0131 a\u015fa\u011f\u0131daki videodan izleyebilirsiniz.<\/p>\n<div class=\"responsive-container\"><iframe loading=\"lazy\" class=\"entered litespeed-loaded\" title=\"Alladsof Launch Day\" src=\"https:\/\/www.youtube.com\/embed\/0w5L3bGmpe0?feature=oembed\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lazyloaded=\"1\" data-src=\"https:\/\/www.youtube.com\/embed\/0w5L3bGmpe0?feature=oembed\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>730 bin saatlik makine \u00f6\u011freniminin ard\u0131ndan ortaya \u00e7\u0131kan reklam arama motoru Alladsof, reklam sekt\u00f6r\u00fc i\u00e7in kapsaml\u0131 bir veri kayna\u011f\u0131 ve analiz hizmeti sunuyor.<\/p>\n","protected":false},"author":20,"featured_media":31217,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[1013,1012,1014,993,153,357],"class_list":["post-31216","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-accompany","tag-alladsof","tag-arama-motoru","tag-istatistik","tag-reklam","tag-veri"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/31217"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=31216"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=31216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}