{"id":31253,"date":"2023-01-23T10:19:31","date_gmt":"2023-01-23T07:19:31","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=31253"},"modified":"2023-01-23T11:20:51","modified_gmt":"2023-01-23T08:20:51","slug":"tiktoktan-googlea-acik-bir-meydan-okuma","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/tiktoktan-googlea-acik-bir-meydan-okuma\/","title":{"rendered":"TikTok\u2019tan Google\u2019a A\u00e7\u0131k Bir Meydan Okuma"},"content":{"rendered":"\n<p>\u201cGoogle arama, TikTok e\u011flence i\u00e7indir\u201d miti geride kal\u0131yor. TikTok UK,\u00a0Mother London\u00a0imzal\u0131 son reklam \u00e7al\u0131\u015fmas\u0131yla kelimenin tam anlam\u0131yla Google\u2019a meydan okuyor. Yeni bir eve ta\u015f\u0131nan baba k\u0131z\u0131n ta\u015f\u0131nma s\u0131ras\u0131ndaki sorunlar\u0131n\u0131 TikTok\u2019taki pratik videolarla \u00e7\u00f6zd\u00fckleri reklamda TikTok, a\u00e7\u0131k bir \u015fekilde Google\u2019a alternatif olarak sunuluyor. Baba k\u0131z\u0131n yapt\u0131\u011f\u0131 her araman\u0131n bundan birka\u00e7 y\u0131l \u00f6nceki adresi Google olabilirdi. Ancak art\u0131k Google\u2019\u0131n kendisi bile arama al\u0131\u015fkanl\u0131klar\u0131n\u0131n giderek TikTok gibi platformlara kayd\u0131\u011f\u0131n\u0131 kabul ediyor.<\/p>\n<div class=\"responsive-container\"><iframe loading=\"lazy\" class=\"entered litespeed-loaded\" title=\"Search it, learn it. | Do it with TikTok | TikTok\" src=\"https:\/\/www.youtube.com\/embed\/SaE1z4dZ4As?feature=oembed\" width=\"753\" height=\"424\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-lazyloaded=\"1\" data-src=\"https:\/\/www.youtube.com\/embed\/SaE1z4dZ4As?feature=oembed\" data-ll-status=\"loaded\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>Ge\u00e7ti\u011fimiz y\u0131l Temmuz ay\u0131nda Fortune Brainstorm Tech konferans\u0131na kat\u0131lan\u00a0Google K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Prabhakar Raghavan, gen\u00e7lerin yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131n \u00f6\u011fle yeme\u011fi i\u00e7in \u00f6neri ararken TikTok ve Instagram gibi platformlar\u0131 kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu veri, arama devinin 18 ila 24 ya\u015flar\u0131 aras\u0131ndaki ABD kullan\u0131c\u0131lar\u0131 aras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi bir anket \u00e7al\u0131\u015fmas\u0131na dayan\u0131yor. TikTok uygulamas\u0131 yaln\u0131zca ABD\u2019de Temmuz 2022 itibar\u0131yla 320 milyondan fazla say\u0131da indirilmi\u015f durumda.<\/p>\n<p>\u00d6te yandan bug\u00fcn internete giren gen\u00e7lerin neredeyse hi\u00e7 ka\u011f\u0131da bas\u0131l\u0131 harita g\u00f6rmediklerinin alt\u0131n\u0131 \u00e7izen Raghavan, Google Arama\u2019n\u0131n \u00f6nemli bir par\u00e7as\u0131 olan Google Maps \u00fcr\u00fcnlerinin \u201ctelefona yap\u0131\u015ft\u0131r\u0131lm\u0131\u015f\u201d bir ka\u011f\u0131t harita gibi g\u00f6r\u00fcnecek \u015fekilde tasarland\u0131\u011f\u0131n\u0131 belirtti. Bu nedenle mevcut tasar\u0131m dilinin gen\u00e7 kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 ve onlara sunmak i\u00e7in yanl\u0131\u015f bir deneyim oldu\u011funu itiraf etti.<\/p>\n<p>Raghavan\u2019a g\u00f6re gen\u00e7lerin g\u00f6rsel i\u00e7eri\u011fe olan talebi Google Arama\u2019y\u0131 d\u00f6n\u00fc\u015ft\u00fcrecek. Google\u2019\u0131n 2021 y\u0131l\u0131nda Instagram ve TikTok videolar\u0131n\u0131 arama dizinine eklemeye ba\u015flamas\u0131 bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn bir par\u00e7as\u0131 olarak g\u00f6r\u00fclebilir. Zira art\u0131k TikTok kelimesini takip eden bir anahtar kelimeyi arad\u0131\u011f\u0131n\u0131zda standart bir web sayfas\u0131 g\u00f6rmeden \u00f6nce TikTok videolar\u0131n\u0131n sonu\u00e7 sat\u0131rlar\u0131n\u0131 g\u00f6rebiliyorsunuz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-197366\" src=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/Ekran-goruntusu-2023-01-19-104336.png\" sizes=\"auto, (max-width: 1073px) 100vw, 1073px\" srcset=\"https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/Ekran-goruntusu-2023-01-19-104336.png 1073w, https:\/\/bigumigu.com\/wp-content\/uploads\/2023\/01\/Ekran-goruntusu-2023-01-19-104336-768x582.png 768w\" alt=\"\" width=\"1073\" height=\"813\" \/><\/p>\n<p>Ancak TikTok i\u00e7eriklerini kucaklayan Google\u2019\u0131n bu hamlesinin yetersiz kald\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. Yak\u0131n zamanda\u00a02023 y\u0131l\u0131 trend raporunu\u00a0yay\u0131nlayan TikTok, kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 92\u2019sinin platformdan yeni bir \u015feyler \u00f6\u011frendi\u011fini a\u00e7\u0131klad\u0131. Yaln\u0131zca e\u011flendiren bir platformdan e\u011flendirirken bir\u015feyler \u00f6\u011freten bir platforma do\u011fru h\u0131zla evrilen TikTok, Z ku\u015fa\u011f\u0131n\u0131 yakalamay\u0131 ba\u015faran sundu\u011fu kullan\u0131c\u0131 deneyimiyle arama deyimiyle \u00f6zde\u015fle\u015fen Google\u2019a kar\u015f\u0131 sa\u011flad\u0131\u011f\u0131 \u00fcst\u00fcnl\u00fc\u011f\u00fc, ileti\u015fim kampanyalar\u0131nda da dillendirmekten art\u0131k ka\u00e7\u0131nm\u0131yor.<\/p>\n<p><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tiktok_uk\/video\/7174053875224218882\" data-video-id=\"7174053875224218882\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tiktok_uk\" href=\"https:\/\/www.tiktok.com\/@tiktok_uk?refer=embed\">@tiktok_uk<\/a> <p>Let\u2019s celebrate the unforgettable trends, creators and moments that brought us closer together in 2022, a year that\u2019s truly ForYou.  <a title=\"yearontiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yearontiktok?refer=embed\">#YearOnTikTok<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - TikTok UK\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7174053901891652354?refer=embed\">\u266c original sound &#8211; TikTok UK<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p><em>G\u00f6rseller: Youtube, TikTok<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sundu\u011fu kullan\u0131c\u0131 deneyimiyle kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u015fekillendiren ve yaln\u0131zca bir e\u011flence platformu olmaktan \u00e7\u0131kan TikTok, yeni reklam kampanyas\u0131yla Google&#8217;a meydan okuyor.<\/p>\n","protected":false},"author":20,"featured_media":31254,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[137,1014,136,1024,1023,707,1022],"class_list":["post-31253","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry","tag-arama","tag-arama-motoru","tag-google","tag-meydan-okuma","tag-one-cikma","tag-tiktok","tag-yaris"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/31254"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=31253"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=31253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}