{"id":31666,"date":"2023-03-31T17:15:17","date_gmt":"2023-03-31T14:15:17","guid":{"rendered":"https:\/\/www.revolvia.com\/?post_type=mmg_articles&#038;p=31666"},"modified":"2023-03-31T17:15:17","modified_gmt":"2023-03-31T14:15:17","slug":"tavuk-olmanin-faydasi-yok","status":"publish","type":"mmg_articles","link":"https:\/\/www.revolvia.com\/en\/mmg-article\/tavuk-olmanin-faydasi-yok\/","title":{"rendered":"Tavuk olman\u0131n faydas\u0131 yok"},"content":{"rendered":"\n<p class=\"excerpt\">Doritos Meksika&#8217;dan ba\u015far\u0131s\u0131zl\u0131\u011fa meydan okuyan kampanya.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-1024x767.png\" alt=\"\" class=\"wp-image-31665\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-1024x767.png 1024w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-600x450.png 600w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-1536x1151.png 1536w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-271x203.png 271w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-768x576.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-500x375.png 500w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-711x533.png 711w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35-1441x1080.png 1441w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2023\/03\/screenshot-2023-03-31-at-17.08.35.png 1676w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Z Ku\u015fa\u011f\u0131\u2019na \u201cCesurlar \u0130\u00e7in\u201d mesaj\u0131yla seslenen Doritos Meksika, cesaretten yana duru\u015funu ba\u015far\u0131s\u0131z olmaktan korkanlar\u0131 tavuklarla temsil etti\u011fi\u00a0<a href=\"https:\/\/mediacat.com\/etiket\/reklam-filmi\/\" target=\"_blank\" rel=\"noopener\">reklam filmiyle<\/a>\u00a0g\u00fc\u00e7lendiriyor.<\/p>\n<p>Y\u00f6netmenli\u011fini Watta Fern\u00e1ndez\u2019in \u00fcstlendi\u011fi Isla imzal\u0131 filmde ba\u015far\u0131s\u0131z olma bask\u0131s\u0131yla geri ad\u0131m att\u0131klar\u0131 durumlarda gen\u00e7ler birer tavuk olarak ekrana geliyor. Ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n g\u00f6z korkutmad\u0131\u011f\u0131 durumlarda ise tavuklar\u0131n yerini gen\u00e7ler al\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DORITOS \u2014\u00a0&#039;Failing is for the Bold&#039;\" src=\"https:\/\/player.vimeo.com\/video\/812044389?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Doritos K\u0131demli Pazarlama Direkt\u00f6r\u00fc Eduardo C\u00f3rdoba, \u201cBa\u015far\u0131s\u0131z olmak Z Ku\u015fa\u011f\u0131 i\u00e7in yeni bir anlam kazand\u0131. \u00d6nceki ku\u015faklardan farkl\u0131 olarak, ba\u015far\u0131s\u0131zl\u0131\u011f\u0131 ba\u015far\u0131ya taban tabana z\u0131t olarak de\u011fil, daha ziyade tecr\u00fcbe ve \u00f6\u011frenmenin, geli\u015fmenin, b\u00fcy\u00fcmenin ve hedeflerine ula\u015fman\u0131n bir basama\u011f\u0131 olarak g\u00f6r\u00fcyorlar. Bu nedenle Doritos olarak cesaret kavram\u0131m\u0131z\u0131 geli\u015ftirmeye ve gen\u00e7lerle daha derin ba\u011flar kurarak onlar\u0131n m\u00fcttefiki rol\u00fcn\u00fc \u00fcstlenmeye, denemenin de\u011ferini takdir etmeye ve onlar\u0131 yanl\u0131\u015f yapma korkusu olmaks\u0131z\u0131n deneyeme te\u015fvik etmeye karar verdik\u201d yorumunda bulunuyor.<\/p>\n<div class=\"kunye\">\n<h2 class=\"title\">K\u00dcNYE<\/h2>\n<ul>\n<li><strong>Reklamveren :\u00a0<\/strong>PepsiCo \/ Doritos Meksika<\/li>\n<li><strong>Reklam Ajans\u0131:\u00a0<\/strong>Isla<\/li>\n<li><strong>Prod\u00fcksiyon \u015eirketi:\u00a0<\/strong>Rebolucion<\/li>\n<li><strong>Y\u00f6netmen:\u00a0<\/strong>Watta Fern\u00e1ndez<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Doritos Meksika&#8217;dan ba\u015far\u0131s\u0131zl\u0131\u011fa meydan okuyan kampanya.<\/p>\n","protected":false},"author":21,"featured_media":31665,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-31666","mmg_articles","type-mmg_articles","status-publish","has-post-thumbnail","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/mmg_articles"}],"author":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/mmg_articles\/31666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/31665"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=31666"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=31666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}