{"id":195,"date":"2016-05-01T15:10:14","date_gmt":"2016-05-01T12:10:14","guid":{"rendered":"http:\/\/www.revolvia.com\/?p=195"},"modified":"2016-10-03T17:43:56","modified_gmt":"2016-10-03T14:43:56","slug":"vaillant","status":"publish","type":"revolvia_portfolio","link":"https:\/\/www.revolvia.com\/en\/isler\/vaillant\/","title":{"rendered":"Vaillant"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"2086\" height=\"800\" class=\"aligncenter size-full wp-image-448\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo.png\" alt=\"vaillant_logo\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo.png 2086w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-300x115.png 300w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-1024x393.png 1024w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-360x138.png 360w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-768x295.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-500x192.png 500w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-950x364.png 950w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant_logo-1920x736.png 1920w\" sizes=\"auto, (max-width: 2086px) 100vw, 2086px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Problem<\/h2>\n<p>Vaillant, 60&#8217;dan fazla \u00fclkede hizmet veren global bir marka olarak, konvensiyonel mecralarda\u00a0evlerin \u0131s\u0131tma ve so\u011futma sistemlerine y\u00f6nelik, teknolojiyi sahiplenen g\u00fcvenilir bir ileti\u015fim s\u00fcrd\u00fcrmekte.<\/p>\n<p>Globaldaki bu ileti\u015fim dilinin sosyal medya kanallar\u0131nda T\u00fcrkiye&#8217;nin k\u00fclt\u00fcr\u00fcne uyarlanmas\u0131\u00a0ve sosyal medya ileti\u015fim stratejisini olu\u015fturmak konusunda profesyonel bir yakla\u015f\u0131ma ihtiyac\u0131 vard\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-755\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1.png\" alt=\"posts-1\" width=\"900\" height=\"507\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1.png 900w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1-300x169.png 300w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1-360x203.png 360w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1-768x432.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/posts-1-500x282.png 500w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u0130\u00e7g\u00f6r\u00fc<\/h2>\n<p>T\u00fcrk k\u00fclt\u00fcr\u00fcnde en \u00f6nemli unsurlardan biri olan &#8220;aile ve yuva&#8221; alg\u0131s\u0131 sebebi ile, T\u00fcrk insan\u0131n\u0131n evinde olan e\u015fyalar\u0131n sat\u0131n al\u0131nmas\u0131 konusunda karar\u0131 aile ile\u00a0payla\u015farak almas\u0131 ileti\u015fimimizin temel noktas\u0131 olacakt\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h2>Fikir<\/h2>\n<p>Haz\u0131rlad\u0131\u011f\u0131m\u0131z sosyal medya ileti\u015fim stratejisini ve kampanyalar\u0131n\u0131, T\u00fcrk aile yap\u0131s\u0131 ile Vaillant&#8217;\u0131n y\u00fcksek ve g\u00fcvenilir teknolojisini birbiriyle uyumlu ve e\u015f bir noktaya konumlayarak\u00a0planlad\u0131k. Bu sayede, ailelerin birbirleriyle payla\u015farak\u00a0yayabilece\u011fi ve Vaillant&#8217;\u0131n g\u00fcvenilir teknolojisini \u00f6n plana \u00e7\u0131karan kampanyalar olu\u015fturduk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"2086\" height=\"1174\" class=\"aligncenter size-full wp-image-449\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz.png\" alt=\"tablomuz\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz.png 2086w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-300x169.png 300w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-1024x576.png 1024w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-360x203.png 360w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-768x432.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-500x281.png 500w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-947x533.png 947w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/tablomuz-1920x1080.png 1920w\" sizes=\"auto, (max-width: 2086px) 100vw, 2086px\" \/><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Yeni Y\u0131l Gecesi Evdeyiz, Mutlu Aile Tablosu ve Nerede o Eski Ramazanlar gibi her bir kampanyam\u0131z i\u00e7in aile\u00a0ile\u00a0payla\u015fmaya te\u015fvik eden etkile\u015fim odakl\u0131 mekanikler ile ortalama\u00a03 g\u00fcn gibi k\u0131sa s\u00fcrelerde tamamen organik olarak 10,000&#8217;in \u00fczerinde kat\u0131l\u0131m sa\u011flad\u0131k ve Vaillant T\u00fcrkiye&#8217;nin sosyal medya konumlamas\u0131n\u0131 ailelere yak\u0131n bir noktaya ta\u015f\u0131d\u0131k.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-663\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3.png\" alt=\"Vaillant\" width=\"433\" height=\"600\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3.png 433w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3-217x300.png 217w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3-146x203.png 146w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3-312x432.png 312w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3-361x500.png 361w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/vaillant-3-385x533.png 385w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Problem Vaillant, 60&#8217;dan fazla \u00fclkede hizmet veren global bir marka olarak, konvensiyonel mecralarda\u00a0evlerin \u0131s\u0131tma [&hellip;]<\/p>\n","protected":false},"featured_media":744,"template":"","categories":[31],"tags":[50,48,47,49],"class_list":["post-195","revolvia_portfolio","type-revolvia_portfolio","status-publish","has-post-thumbnail","hentry","category-isler-2","tag-mutlu-aile-tablomuz","tag-nerede-o-eski-ramazanlar","tag-vaillant","tag-yilbasi-gecesi-evdeyiz"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio\/195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/revolvia_portfolio"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio\/195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/744"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/categories?post=195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}