{"id":218,"date":"2016-04-12T16:31:57","date_gmt":"2016-04-12T13:31:57","guid":{"rendered":"http:\/\/www.revolvia.com\/?p=218"},"modified":"2019-08-27T19:36:02","modified_gmt":"2019-08-27T16:36:02","slug":"shake-up","status":"publish","type":"revolvia_portfolio","link":"https:\/\/www.revolvia.com\/en\/isler\/shake-up\/","title":{"rendered":"Shake Up"},"content":{"rendered":"
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\"shakeup_logo\"<\/h2>\n

Problem<\/h2>\n

Sabanci University is one of the top tier universities in Turkey. As a relatively young university, they wanted to attract the most successful students without diving into competition.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\"Shake<\/p>\n

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Insight<\/h2>\n

In the focus group studies, we found out that the candidates were bored of trying to compete for rankings and they were curious about the out-of-academy successes of existing students in the university.<\/p>\n<\/div>\n

Idea<\/span><\/p>\n

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We came up with the concept “Success is more than studying!”. We decided to make a CTA to our target audience to “Shake Up” and look for real life success!<\/p>\n

Shake Up app is a platform where they can socialize with the existing students in the university and get coaching from them to get more successful in life, rather than exams.<\/p>\n

Shake Up users received coaching on Culture, Sports and Social topics from the top notch Sabanci University students.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\"T\u00fcrkiye'nin<\/p>\n

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Implementation<\/h2>\n

Shake Up is the first gamification app in Turkey. We have gamified the coaching system. The users logged into the app with their facebook or twitter platforms and started a journey where they learned to become a successful university student from the first hand!<\/p>\n<\/div>\n

\"Sabanc\u0131<\/p>\n

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Impact<\/h2>\n

Eventhough the quota of Sabanci University was 250 per each year, more than 30.000 candidates applied for Shake Up. At the end of the campaign, 70% of the new students said they used Shake Up during the application period.<\/p>\n

\"numbers\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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