{"id":225,"date":"2016-04-12T15:14:52","date_gmt":"2016-04-12T12:14:52","guid":{"rendered":"http:\/\/www.revolvia.com\/?p=225"},"modified":"2019-07-18T18:56:18","modified_gmt":"2019-07-18T15:56:18","slug":"drive-social","status":"publish","type":"revolvia_portfolio","link":"https:\/\/www.revolvia.com\/en\/isler\/drive-social\/","title":{"rendered":"Acer World"},"content":{"rendered":"<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-457\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4.png\" alt=\"acer_world\" width=\"1239\" height=\"500\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4.png 2086w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-300x121.png 300w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-1024x413.png 1024w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-360x145.png 360w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-768x310.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-500x202.png 500w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-950x383.png 950w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/acer_world-4-1920x775.png 1920w\" sizes=\"auto, (max-width: 1239px) 100vw, 1239px\" \/><\/h2>\n<h2>Problem<\/h2>\n<p>Acer, \u00a0global bir marka olarak T\u00fcrkiye&#8217;de kendisine ait sat\u0131\u015f kanal\u0131 bulunmad\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fterilerinin sat\u0131n alma kararlar\u0131 ile sosyal medya kanallar\u0131ndaki al\u0131\u015fkanl\u0131klar\u0131n\u0131 e\u015fle\u015ftirmek ve anlaml\u0131 datalar elde etmek konusunda s\u0131k\u0131nt\u0131 ya\u015f\u0131yordu.<\/p>\n<h2>\u0130\u00e7g\u00f6r\u00fc<\/h2>\n<p>Pazarlama faaliyetlerinin merkezinde olan izinli m\u00fc\u015fteri bilgisini olarak analiz etmek\u00a0markan\u0131n alaca\u011f\u0131 pazarlama kararlar\u0131 i\u00e7in temel noktay\u0131 olu\u015fturuyor.\u00a0Sosyal medya&#8217;da ise en \u00e7ok vakit ge\u00e7irilen ve en kalabal\u0131k kesime ula\u015fan mecra Facebook. Ayn\u0131 zamanda m\u00fc\u015fteri profili ile ilgili detayl\u0131 bilgiler sa\u011flamas\u0131 sebebiyle alt\u0131n de\u011ferinde.<\/p>\n<h2>Fikir<\/h2>\n<p>Mevcut sat\u0131\u015f kanallar\u0131ndan\u00a0al\u0131\u015fveri\u015f yapan m\u00fc\u015fterileri sosyal medyaya ta\u015f\u0131mak ve izinli verilerini analiz edebilmek i\u00e7in Drive Social uygulamam\u0131z\u0131 Acer World temas\u0131yla kullan\u0131c\u0131lara sunduk. Her bir \u00fcr\u00fcn kutusuna birer kaz\u0131-kazan kart\u0131 ekleyerek, \u00fc\u00e7\u00fcnc\u00fc parti kanallardan al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131lar\u0131m\u0131z\u0131 kart\u0131ndaki indirim ve hediyelerden yararlanmak \u00fczere Facebook sayfam\u0131zdaki Acer World uygulamam\u0131za davet ettik.<img loading=\"lazy\" decoding=\"async\" width=\"2086\" height=\"1174\" class=\"aligncenter size-full wp-image-459\" src=\"http:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card.png\" alt=\"pc_card\" srcset=\"https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card.png 2086w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-300x169.png 300w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-1024x576.png 1024w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-360x203.png 360w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-768x432.png 768w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-500x281.png 500w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-947x533.png 947w, https:\/\/www.revolvia.com\/wp-content\/uploads\/2016\/04\/pc_card-1920x1080.png 1920w\" sizes=\"auto, (max-width: 2086px) 100vw, 2086px\" \/><\/p>\n<h2>Uygulama<\/h2>\n<p>Karttaki kodunu\u00a0Acer World uygulamam\u0131za giren kullan\u0131c\u0131lar\u0131m\u0131z\u0131 sat\u0131n alm\u0131\u015f oldu\u011fu \u00fcr\u00fcn ile e\u015fle\u015ftirdik.\u00a0M\u00fc\u015fterilerimiz bir sonraki al\u0131\u015fveri\u015fleri i\u00e7in indirimler yada adresine g\u00f6nderilen hediyeler kazan\u0131rken, biz de m\u00fc\u015fterilerimizi daha yak\u0131ndan tan\u0131ma f\u0131rsat\u0131 elde ettik.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>2015 senesi i\u00e7erisinde al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerimizin %20&#8217;si Acer World uygulamas\u0131na kat\u0131ld\u0131. B\u00f6ylece Acer, sosyal CRM anlam\u0131nda kal\u0131c\u0131 ve i\u015fe yarar bir \u00e7\u00f6z\u00fcm ile T\u00fcrk m\u00fc\u015fteri kitlesini daha yak\u0131ndan tan\u0131d\u0131.<\/p>\n<h2 style=\"text-align: left;\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Acer,  global bir marka olarak T\u00fcrkiye&#8217;de kendisine ait sat\u0131\u015f kanal\u0131 bulunmad\u0131\u011f\u0131 i\u00e7in m\u00fc\u015fterilerinin sat\u0131n alma kararlar\u0131 ile sosyal medya kanallar\u0131ndaki al\u0131\u015fkanl\u0131klar\u0131n\u0131 e\u015fle\u015ftirmek ve anlaml\u0131 datalar elde etmek konusunda s\u0131k\u0131nt\u0131 ya\u015f\u0131yordu.<\/p>\n","protected":false},"featured_media":730,"template":"","categories":[31],"tags":[57,56,71,58,70],"class_list":["post-225","revolvia_portfolio","type-revolvia_portfolio","status-publish","has-post-thumbnail","hentry","category-isler-2","tag-acer","tag-acer-world","tag-crm","tag-drive-social","tag-social"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":true},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio"}],"about":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/types\/revolvia_portfolio"}],"version-history":[{"count":0,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/revolvia_portfolio\/225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media\/730"}],"wp:attachment":[{"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revolvia.com\/en\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}